So here is the TLDR version if you have to go: Tiktok is a new kid in town that quickly rises to stardom. Recently hit 3B downloads, making it the 5th non-game, non-Facebook app to cross the threshold. Spans over 200 countries. Audiences who're twice the age of the so-called target demographic (the kids and teens) are also jumping on the bandwagon. Think 40-year-old + men and women. Marketers are rushing to profit from it. There is a pretty eerie reason behind why Tiktok is so addictive, and why anyone (including SMEs) can gain huge traction there. Without a deep wallet. It’s inescapable now, so read on if you don’t wanna miss the deal, before the market is saturated!

PayPal has made the latest updates on 30th June 2021 about their price changes. They claim this change will be effective for PayPal accounts of US residents on 2nd August 2021 which might influence the small or medium businesses.

TikTok ads start at $10 per CPM. It seems to be pretty high compared with other platforms. Reports from AdAge in late 2019 point that advertisers on TikTok can spend between $50,000 to $120,000 depending on the ad format and ads objectives delivered to customers.

There are two main factors that impact the cost of your TikTok ads from the beginning of the advertising journey. So be careful to make your decision on ads optimization.

Since the moment Facebook and Apple competed with each other for privacy enforcement, the tracking tool system has been messed up. Now the Conversion API can support the gap in tracking but not totally is the same as before. Recently, Facebook has updated a lot of documents related to the data reporting section.

Are you running a branded order tracking page in your store but sometimes get stuck with “not found order”. This blog deserves to have your quick stare. Check out 5 common reasons why your customers cannot track their order on your embedded tracking page and what you should do to resolve it on your end.