You’ve probably run into this: a customer adds products to their cart, enters a discount code for 15% off, but then abandons the order when they realize shipping still costs $9.95. Or worse - they need to hunt for another code to get free shipping, and Shopify won’t let them stack it. The result? Lost sales, frustrated customers, and messy marketing campaigns.
Moving on to part 2 we are going to talk about the last 3 steps to use discounts correctly.
Do you think discounts somehow hurt your brand?
Well, it varies between people's perspectives. It’s no secret that discounts and promotions bring in more sales, but is it a good long term strategy or a cheap trick?
In this post, we are going to discuss 4 ways to increase revenue and not hurt your brand at the same time while promoting your sales.
If presented with the three options below, which do you think would yield the most?
According to a research conducted by PriValEdge, companies that apply good discount rules can see a 5% increase in volumes and 60% increase in profit. With the help of Quantity Price Breaks e-sellers use time-limited discount on products to trigger motivation and human's sense of urgency, if clients don’t purchase at the discounted price, they might miss out on saving money if they hesitate and buy it later.
