The COVID-19 has dramatically impacted the way we live as well as how we shop. One breakout trend is increased support for small and local businesses, with more than half of consumers specifically seeking out local, independently-owned businesses. Nearly a third of buyers say they’ve bought something online and had it delivered locally during the first three months of the pandemic. Local delivery is a great way to connect with nearby customers, drive sales, and provide a great customer experience.

The recent launch of TikTok and its impressive increase has exploded the Internet market. Then, when the TikTok ads platform appears, it raises a question: are TikTok ads better than Facebook ads? Or are TikTok ads a worthy competitor to Facebook Ads? Let’s go through a comparison between the two and give yourself an answer. 

TikTok has become a hot social marketing trend, will you update this trend to start growing your website and increasing sales? In this article, you could know whether your business is suitable to run ads on TikTok, know how to create an ad on TikTok, and some tips to optimize your ads. 

The problem of sellers using the Paypal payment gateway is that when their account receives a large number of payments, especially in high sales season, it tends to be held or limited because Paypal will see it as a sign of fraud. Then, they think about a solution to add multiple Paypal accounts to a store to spread the payments and Paypal will not accumulate money to limit. However, this is not an ideal solution, and here’s why. 

After getting your Google Merchant Center account active, it’s the right time for you to start your Google ad campaigns. In addition to the previous forms of ads, Ecommerce stores now can use Google shopping ads which can show the image and price of products. In order to do that, your Google Merchant Center account must have enough information of your products, that’s the job of product feed. And your job is to optimize this product feed and make your ads closer to your target customers. Check out what the best practices are and apply to your store.