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Why Do Online Merchants Need To Prioritize ECommerce Automation?

eCommerce automation involves combining the right eCommerce software with the right processes and the right people to streamline and automate the order lifecycle. This reduces the complexity and redundancy of many tasks that an eCommerce retailer typically faces from the time a customer places her order until the time it is delivered to them.

Google-ads-vs-Facebook-ads

Google Ads or Facebook Ads: Which is better for Ecommerce?

Google Ads and Facebook Ads are still among the top advertising platforms in online advertising. Getting attention from the right customers to your store is one of the greatest challenges, it is always a big question to choose between Facebook Ads and Google Ads, especially for beginners. Which one better? Let's look at the core differences between them to clarify its functions and decide between the two. 

recap-of-google-shopping-policies-and-get-over-account-suspended

Recap of Google shopping policies and get over account suspended

Violating Google shopping policies and data quality are the main reasons for some products or a Google Merchant Center account are subject to disapproval. However, for a majority of cases, breaking Google shopping policies is more severe and results directly in your Google Merchant Center (GMC) account being suspended. Understanding clearly Google’s policies will only give you benefits in any cases doing business on Google. 

The importance of local delivery service to generate more sales

The COVID-19 has dramatically impacted the way we live as well as how we shop. One breakout trend is increased support for small and local businesses, with more than half of consumers specifically seeking out local, independently-owned businesses. Nearly a third of buyers say they’ve bought something online and had it delivered locally during the first three months of the pandemic. Local delivery is a great way to connect with nearby customers, drive sales, and provide a great customer experience.

tiktok-ads-versus-facebook-ads

Are TikTok ads better than Facebook ads?

The recent launch of TikTok and its impressive increase has exploded the Internet market. Then, when the TikTok ads platform appears, it raises a question: are TikTok ads better than Facebook ads? Or are TikTok ads a worthy competitor to Facebook Ads? Let’s go through a comparison between the two and give yourself an answer. 

tiktok-ads-versus-facebook-ads

Until April 2020, Tiktok has gained 2 billion downloads and rank at number 7 of the largest social media networks in the world along with their ads platform just launched in 2018. It is undeniable to say that TikTok ads will create a great opportunity for marketers to expand their brand and somehow change the digital advertising market, along with Facebook and other ads platforms. According to Apptrace, 2020 This app is available in 141 out of the 195 countries in the world and supports 75 languages. It was downloaded 693 million times in 2019 and 850 million times in 2020. It contributed to the rapid increase in users of this platform.

Typical differences between TikTok ads and Facebook ads 

TikTok and Facebook are different in many different ways. Understanding the difference between them will help you utilize your ads. 

  • Demographics 

Just recently emerged, TikTok’s user base is younger than Facebook’s and more important, TikTok is a mobile platform in which marketers will need a very different way to approach and convert their customers. Most audience in Tiktok is Gen Z and Millennials with the high brand awareness. So it is easy to build the impression to 

  • Data testing 

While Facebook uses dynamic creative optimization based on graphical components that are defined manually at the setup of a display campaign and the dynamic information is filled in real-time for each shopper before the creative is served, TikTok uses automated creative optimization instead, its algorithm recognizes the best-performing ad creative, creates multiple ads and lets you restructure your ad campaign accordingly. 

  • Geotargeting 

While TikTok targets the audience at the country/state level, and in limited countries, Facebook will target customers more specifically (country, region, or city) and worldwide. 

  • Bidding structure

TikTok sets up manual bids with 4 popular bidding methods while Facebook can use automatic bids 

  • Ads comments 

TikTok allows you to turn off comments on your ads while Facebook can not, so you can direct your customer to your online store quickly instead of replying to the comment on ad post.

  • Ads sound  

On TikTok, it is required to add sound on your ads, while Facebook does not require you to add sound. 

Consider about pros betweenTikTok ads and Facebook ads

  

Are TikTok ads better than Facebook ads?

TikTok ads will be better than Facebook ads if you are trying to reach younger audiences. Many advertisers used to think that, due to the young demographics, the audiences are unlikely to buy things from there. However, this opinion seems to be not right anymore. These young audiences will become their customers at a certain time as many big brands are using TikTok as a powerful tool. 

However, with a small budget, it’s really hard to win on TikTok.  It can be easy to start with, but you need to invest your money to find out the most effective option to advertise your products. 

If you are a small business with financial constraints, Facebook ads are better than TikTok ads at first. When your business grows older, you can use both, try creative things for your business with TikTok. 

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