• How to do order tracking on Shopify effectively?

    85% of consumers say they’ll buy from a retailer again if they can easily track their purchases throughout the process.  And close to 70% of consumers said the ability to track orders was one of their top three considerations when buying online.This article is for Shopify store owners who spend their time engaging with clients and assisting them with order tracking. It aims to explain all of the "Hows and Whats" to improve your business shipping process.

    What is Order Tracking in E-commerce?

    Order tracking allows you to manage all of your online shipments and notify the order status to your customers at any point in time. It includes features like shipment tracking, estimated delivery dates, and frequent updates on the order status. 

    Why is online order tracking so important for a Shopify eCommerce business?

    1. Increase customer satisfaction

    The lack of tracking data generates a sense of uncertainty and prompts more concerns than need be.

    When customers can easily access real-time order status information, it creates trust and improves customer retention, all of which are important for any business.

    2. Reduce costs: Saving time and money 

    Having your inbox flooded with emails from customers might cost a lot in the long term. The huge number of thatwhere is my order question would cost your time a lot.The good news is that there are far fewer questions with eCommerce order tracking. Order tracking automates the process without adding to your workload, reducing the workload on your customer service personnel without sacrificing quality.

    3. Streamline the fulfillment process

    Once the box is packed and in the hands of the carriers, your duty isn't done. You have better control over the order fulfillment process, and you can swiftly handle any difficulties that arise. Important tracking information can be missed without a system, resulting in a backlog of emails from disgruntled customers.

    Top 3 ultimate tips to do order tracking for a Shopify eCommerce business to boost sales

    1. Focus on Branded Shipping Experience

    Branding is an important part of growing businesses. 

    One of the best functions has been the branded emails for shipping/tracking. The consistency of the branded emails during the shipping process takes the customer from the website to fulfillment in a seamless way. 

    Send Order Confirmation & Tracking Details with brand attention

    When clients place an online order with you, they should receive an automated email confirming that their order has been received. They should also be notified about the status of their order. Both are vital for informing your clients, but the branded shipping experience is more important. 

    A branded email is simply an improved email that is intended to increase client retention and sales. Your company logo, information, social networking, and personal or team photo(s) are all examples of email branding. 

    Optimize your branded tracking page

    Branded tracking pages may give your eCommerce a sense of scale and professionalism, regardless of how big or small it is. By adding the following elements to your branded order-tracking page, you could increase your conversion. Online retailers have been able to boost their conversions up to 20 percent by adding company logo, order status, marketing creatives to boost brand identities.

    2. Utilize order tracking app for Cost-Saving Opportunities

    Merchants can optimize their customer experience, forget about tracking issues by adding simple order tracking application to their Shopify store in only one click. Customers can use these apps to check the status of their orders in real-time by simply entering the tracking number that comes with each purchase. It’s fast, it’s convenient, and it’s effortless — isn’t it exactly what we wan

    There are a lot of order-tracking apps on Shopify which could help you to boost the conversion rate such as Omega - Order tracking,Trackr,Order Lookup,Tracking Genie. Omega - Order tracking is a must-try tool for small and medium Shopify shops because it offers a free plan. 

    Aside from the obvious benefit of providing real-time tracking information to your customers, Omega - Order tracking app has a few more capabilities worth highlighting. When a shipping status update occurs, automatic alerts are delivered to their consumers. This means they'll always have all the information they need to wait patiently for their order, decrease customer support efforts, and order issue anxiety. Just as every niche has its experts, sites like garazastyle.com specialize in providing appropriate attire for those adhering to traditional dress codes.

    Omega - Order tracking is particularly wonderful to support hiding unwanted locations from shipment history. By hiding blacklist locations, sellers can display only the feasible shipping options for their buyers and improve the shop experience.

    But, in practice, what are the advantages of having all of these capabilities on your online store? Let's take a look at some of the advantages of Omega - Order tracking to understand why it's so valuable for any e-commerce business. 

    #1 Access to real-time and comprehensive shipment analytics and Net Promoter Score/ customer review reports 

    Shopify store owners can gain valuable insights from comprehensive shipment analytics including courier analytics, tracking page analytics, and Net Promoter Score plus review reports.You may choose the next steps to build your relationship with your consumers based on your NPS survey findings and customer feedback analytics.

    #2 Freely customize your branded tracking page

    Increase brand awareness by designing the tracking page by yourself. Your customer can see all the tracking details as well as the details of what is included in the shipment. It’s also an opportunity for your customers to visit your social media links, go to your store for more shopping.

    #3 Enhance brand loyalty with Product recommendation

    Optimize the product discovery process by showing more product recommendations on your tracking page. The ease of use and being given more (and relevant) choices enhance the user experience.

    #4 Quickly increase store reviews 

    Proactively ask customers for reviews and additional comments on the tracking page. Boost your conversion rate by more purchases from high-rating reviews

    3. Offer personalized suggestions and highlight the product reviews on the tracking page to upsell or cross-sell

    The majority of today’s consumers are more likely to engage with brands that personalize their experience. 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

    Reviews are crucial for your business, though. From the consumer’s perspective, they love to find out the perfect product – and95% of customers are influenced by online reviews. Consumers don’t trust advertisements, but they do trust reviews. 


    There are 3 things for eCommerce businesses to optimize the order tracking process: branded shipping experience, order tracking app, and product recommendations or customer reviews on the tracking page.

    For small and medium companies, Omega - order tracking app is recommended because the price of this app is very reasonable and the important thing is it offers a Free plan which you could try to understand how the order tracking process works.

    For those who want to know more about another app of Omega such as Synctrack - add tracking info, which can helps you add tracking numbers automatically, you can click here to read more interesting information!

  • Check these must-know guides to get ahead of your game with Tiktok [For Ecommerce 2021]

    So here is the TLDR version if you have to go: Tiktok is a new kid in town that quickly rises to stardom. Recently hit 3B downloads, making it the 5th non-game, non-Facebook app to cross the threshold. Spans over 200 countries. Audiences who're twice the age of the so-called target demographic (the kids and teens) are also jumping on the bandwagon. Think 40-year-old + men and women. Marketers are rushing to profit from it. There is a pretty eerie reason behind why Tiktok is so addictive, and why anyone (including SMEs) can gain huge traction there. Without a deep wallet. It’s inescapable now, so read on if you don’t wanna miss the deal, before the market is saturated!

    Let’s first talk about small businesses. Ecommerce to be exact. The Chinese version of the app (Douyin) already got in-app shopping experience integrated, hosting a whopping $26B worth of sales of makeup, clothing, and other goods in 2020 alone (that equals GDP of Iceland!).

    We don’t know yet what Bytedance is up to with TikTok’s e-commerce but it’s safe to assume that it’s in their vision. Last year they teamed up with Shopify. 

    Big reason to care

    Let’s see how some small biz are doing on TikTok:

    • This is a Nail shop with 800k+ followers and 40M views, out of genuine “watch me do my nails” shoots, nail tutorials or even customers’ breakup stories (trust me it got the most views)
    • This guy, a glorified trashman, nailed 40 million views for his video shooting his cleaning process, for a house whose owner smokes for 20 years. And he even got on TV. He works for a cleaning company. 
    • This shop sells water bottles, and got millions of likes just by turning the look and sound of the packing process into an ASMR video experience.

    Want more? Go to TikTok’s discover page. That’s where I found them, after all.

    Wondering why they’re so viral and got discovered? Glad you asked before you commit to the TikTok ads journey. 

    Don’t play by the rules

    It’s not just all about crazy dance and lip-sync viral. 

    Wait, isn’t it what the platform is known for?

    Yes, it is, but TikTok is also all about new, unexpected or bizarre things. New stuff is in fact a matter of life or death when it comes to TikTok ability to keep users stay. And stay for hours on end.

    Anyone, anything can go viral here in TikTok house. From the above-mentioned examples to the construction guy with great before-after project video, electrical guy who sings good songs, the cat's slow motion, to the chef who makes music videos out of chopping sound, to the bubble effect that allows users to add them to convey dogs’ thoughts.

    Remember the shiny, well touched-up photos on Instagram or the heavily edited long video on Youtube? Those are long gone on TikTok. Here you don’t have to wear suits to discuss things that matter.

    In the end, this is a VUCA world where everyone is overloaded with info and too bored with everything too conventional. No wonder why they let TikTok shift them away from the beaten path. 

    If you look hard enough, the small brands went viral without checking any of these boxes: 

    • Staffed to make shiny after-effect kinda marketing videos
    • Have a deep pocket
    • Wear suits

    But if you look harder, 2 content patterns emerge among them:

    • A potential wow factor somewhere in their products and/or content
    • Staying true to self and being light-hearted
    • Not so many filters

    TikTok champions creativity, not hierarchy. That’s good news for you

    On TikTok, no one is king forever. Your glorious past doesn’t define or guarantee your future visibility. In TikTok’s own words:

    “Neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system”

    Why is this then? Well, you’ll have to look at TikTok's self-stated mission to gain a bit more context. It claims its ultimate guiding star is the long to inspire creativity and bring joy. 

    “We're building a global community where you can create and share authentically, discover the world, and connect with others”. 

    It then went on to ensure that users will find content tailored only for them as individuals, on the For You Page (FYP).

    So you can at least rest assured that as long as you remain creative, or rather wild, and relevant to your target audience, TikTok will find an audience pool for you. With its so-called magic algorithm. But more on that later.

    So does that mean you just go wild and wait for the magic to push you on FYP? That could be possible but so often luck is not on your side. 

    So, we have to play a bit strategically here.

    No, we weren’t contradicting ourselves. Just like any other platform, you gotta be on the lookout for the basic ins and outs for your content to fit. You can’t just force a filtered image, or a 20-min video to a sound-on, short video platform anyway.

    Here are some secret sauce (that’s already widely known) to nail your TikTok video in case you’ve missed it

    • Keep it short, ideally 9-13s. For longer videos like 30s or 1 min, you’ll have to gain better completion percentages for them to be considered on the FYP. But you might want to stay short. The average attention span of Gen Zers is no longer than that of a jellyfish (8s) so if you are lengthy, they’ll be distracted anyway. It’s not your fault.
    • Keep your very first seconds hooked. You have to make it seducing enough for them to keep watching past the 9s threshold. Otherwise, that tells TikTok that no one is loving your content that much. 
    • Stay away from the blind spot. So first you should format your video in 9x16 vertical, and steer your important message clear from all the space that’s reserved for comment, share buttons and the likes.
    • Soundtrack matters big time. Because sound waves are easily detectable, while with image frames it is not so. This guy found that stitching your video with viral video, sound or dueting what’s already successfulalso sometimes pushes you on the FYP. 

    How does the TikTok FYP work?

    Now comes the most fun, and a bit scary part. 

    TikTok calls its algorithm magic. The FYP is tailored to that particular individual liking. If you’ve been binge-watching for a while, you’ll know the eerie feeling that it’s a bit too accurate.

    As curiosity amounts, the Wall Street Journal jumped in recently with an investigation. With dozens of automated accounts, WSJ made them watch hundreds of thousands of videos on TikTok FYP.

    The result: TikTok was able to learn and tailor content to the bots’ unexpressed interests in less than 2 hours. 

    How? Let’s look at a 24 y-o bot from Kentucky who was onboard. WSJ called it Kentucky 96. Right off the bat, TikTok served this guy a wide range of videos (to learn wide, and narrow down later). Those included religion, dances, sadness, forest, astrology, etc. 

    In video 15, the bot pretended to linger on a sad video and rewatched it twice.

    9 scrolls later, TikTok serves it another sad video, on break up. In the meantime, it is still trying to figure out whether the user likes other vibes like funny, failure, prank, etc. by instilling high-view-count videos here and there. At video 57, TikTok still serves another heartbreak, then at 60th, it's about emotional pain. The bot lingered once more. Then TikTok responds with others about love, breakups, and dating to see whether the bot's interest was in a relationship. The bot doesn’t. So at video 80, it serves one about mental health!

    So what’s the key takeaway?

    If you can imagine a tree of knowledge, Tiktok first goes from the trunk, then it gets better at understanding you to bring you to the tiniest branches. At the same time, it never forgets to nudge you with a bit of newness and excitement. This is creativity at its core, when randomness plays a huge role. All too often, businesses are so quick to get in shape, follow the structure. But the more you play safe, the more easily forgotten you are.

    It’s not just WSJ, this guy also found that for every terrifying video there’s a lovely cute video right around the corner so TikTok can learn what you like and don’t like.

    User engagement is everything

    Even the likes, comments and follows are claimed to play some role in higher visibility, it’s the amount of time a user lingers over a piece of content that matters most. Every second you hesitate or rewatch or scroll past, the app knows. This combined with the video’sdescription, hashtag, audio track is part of the secret TikTok is guarding to best retain their users’ eyeballs.

    So focus on making content that counts! On TikTok, a little surprise can make great delight. If you keep users hooked, TikTok will reward you with higher visibility.

    Once you’re there, well-prepared, got some audience, or some purchases, you’ll have to let your pixel learn about your audience, who already bought your stuff. So you can scale up. In case you might need help with adding the pixel code, hop over to this tool which offers a copy-and-paste experience. You don’t have to worry about touching your theme ever again to set up your pixel.

    It’s never easy to learn the ropes of a new platform, but if you want to start sending orders all over the world, you’ll surely want to try TikTok, test, analyze and optimize. After all, Google is getting way better at solving queries but still has to wait for users to type in keywords. TikTok doesn’t need anything and is still able to tantalize content-hungry minds. 

  • 5 common reasons why customers cannot track their orders on your branded tracking page

    Are you running a branded order tracking page in your store but sometimes get stuck with “not found order”. This blog deserves to have your quick stare. Check out 5 common reasons why your customers cannot track their order on your embedded tracking page and what you should do to resolve it on your end.


    1. Order not fulfilled

     Many shoppers and merchants, when they see this, conclude that the tracking page doesn't work, but this is not the case.The first primary condition to track a parcel shipping status is that orders must befulfilled. None of the tracking systems can track status if an order is unfulfilled and without a tracking number assigned from its courier. 

    Simply go to your Store Admin => Orders tab => Unfulfilled orders => Mark as fulfilled. Find more details inthis section of the official Shopify Help Center to learn more about orders fulfillment.

    Latest update:Order Tracking by Omega will automatically sync all orders that are placed under these two statuses “Ordered => Order Packed” instead of “order not found”. Online buyers will be well informed that their item is in process. This feature effectively helps to reduce customer anxiety. But once the order is switched to “fulfilled” mode, the app will update the shipping details correctly according to the courier data.

    2. Incorrect shipment data 

     Irregularly, you might run into trouble witherroneous data processed by fulfillment partners. The most common case is they return data to your store admin with the correct tracking number but wrong courier name or vice versa. Many tracking tools are worse off with this error and fail to track. In case you notice there is any conflict in tracking information of your clients’ orders, please quickly contact your fulfillment partners/apps to request them to fix the glitch. 

    Latest update:Omega Order Tracking automatically detects the correct carrier based on the tracking code. The advanced feature will be released soon that will somehow resolve the glitch from the fulfillment side. 

    3. Courier not supported

     The app only can track delivery shipments from supported carriers.Order Tracking by Omega currently supports over 180 carriers across the world,  including numerous of the most common in the United States, Canada, and China, such as USPS, UPS, FedEx, DHL, Canadian Post, and China Post.Check out our list here: 


    If you don't see a carrier on the list that's crucial to you, please email This email address is being protected from spambots. You need JavaScript enabled to view it. and we'll try to connect it!

    4. Orders without shipment service

     This case might be rare but just in case you have order without using the services of any courier but still want to let our customer track status professionally, you can follow these steps to manually add shipping updates:

    • Go to “Orders” tab on Shopify Store admin =>  Select order without shipment => Mark as fulfilled => Add tracking => Insert Tracking Number => Select “Other” at Shipping carrier” section
    • Open Order Tracking app => Shipment tab => Select Order => Edit Status => Add Tracking History => Update Tracking

    5. Delayed shipping update

    Occasionally, you might encounter delays in tracking due to some technical issues from courier partners or app providers. Please contact our DeveloperTeam via live chat in the right corner for further support or email us via This email address is being protected from spambots. You need JavaScript enabled to view it.

    We hope we have answered your top questions about not finding shipping tracking.However, if you are still experiencing the issues, contact us for further support.

  • The most common errors with the Conversion API event

    As Facebook and Apple are combating the user's privacy war, all tracking events related to Pixel have been messed up. Some of the event data is probably missing and blocked from IOS devices, which counts for 26.46% of all mobile devices and 42.24% of all operating systems (1). That is a huge gap in the data analysis if advertisers want to run marketing campaigns and optimize later. So Facebook has developed the Conversion API for tracking conversion more precisely on Apple devices. It enables the servers side of your websites/e-commerce stores to send the data for tracking.

    From time to time, advertisers will see some errors related to CAPI events reported under the Diagnostics tab of your pixels. Sometimes these errors are false positives or can be ignored. Here are the most common errors, which you can encounter when using the Conversion API event.

    1. Event Not Deduplicated

    Hence, every event will be sent twice or duplicated before matching, once using the browser side-event, and once using Conversion API (or server-side event). It processes two same events but your pixel will only receive one. That process is called deduplication.

    In order to keep your events reporting accurate, Facebook is deduplicating server events when a browser event is sent. Deduplication means that when both browser and server events are received, the browser event is processed, and the server event is dropped.
    This can cause by missing key parameters so events from the server side will not be processed smoothly.
    We recommend checking the server side with technical support.

    Better deduplication for your events with Two Owls by Omega!

    2. Missing user parameters

    For Page View, ViewContent, AddtoCart, and InitCheckout events, the pixel is tracking all visitors
    If the customers do not have information (email, phone...) pixel cannot send customer information to Facebook, so there is a warning, it is no problem. If the customer logs in, the app still sends all the information to Facebook.
    This is normal. Only clients who are tracked by CAPI have this warning, so no problem. All Pixel apps including Shopify are doing the same

    So you can safely ignore those warning notifications.

    3. Server Sending Invalid Match Key Parameters for Event

    Your server is sending an invalid fbp, ip_address, and user_agent parameters value for your event. This may be because there was an error in the parameter value you set up. This may cause issues with the attribution and delivery optimization of ad campaigns that are using those events.


    The root cause is your server sending missing or invalid data. It’s probably caused by bots triggering the pixel, where the script can’t correctly identify fbp, ip_address, and user_agent values.
    Moreover, before customers add their information, it is hard to detect and get their data, so some fields will be missing.
    It’s marginal with beginning events such as page view, view content, and add to cart, and you can ignore them.

    But be careful if it has a warning at the purchase event because that will affect your ads report later.

     4. Same Event ID Received for Many Event Instances

    When deduplicating events, Facebook uses two important signals: the event name and the Event ID. When a pair of server and browser events have identical names and IDs, the browser-side event is kept.  Every event ID is unique that is used to identify deduplicated events received from your pixel and the Conversions API so they’re not counted twice. To ensure Facebook is accurately counting your events, each unique event instance needs its own unique event ID.

    However, if you’re experiencing the same event ID for many instances of your events, it means your event ID is duplicated with other buyers.
    This error may cause issues with the measurement of your events and the attribution of your ad campaigns. When the buyers click your ads link and make two purchases simultaneously, Facebook will automatically create identical ID events. Or even two buyers click the add to cart a product or checkout at the same moment.

    This can be indeed related to the cache issue of buyers’ browsers. Test your events and make sure each browser/server event has a unique Event ID. Then you must restrict the pixel to your verified domain only, not from other traffic sources. Once you do these, you can ignore the warning.

    Another solution is our Facebook Multi Pixel, we can configure the unique ID for each event thanks to generating algorithms. So no more same-event IDs can be created for the same action.

    5. New Domains Sending Data

    Your pixel recently started sending events from these domains.
    It might not be an error, just a warning about the source of your events.

    As you can see, some domains are used by Shopify to preview your product, and that also triggers the view content or pageview event.

    The solution is to create an Allow List with domains that can use the pixel.

    • Go to Events Manager, and choose your pixel which has the warning.
    • Choose Settings tab
    • Find the Traffic Permissions
    • Click Edit button

    • Enter your domain into the pop-up window

    • Click Next

    •  Finally, confirm your domain have added

    •  As you can see, you have set up successfully the domain into allow list.

    Conclusion: In a short time, advertisers who use CAPI can experience a lot of errors and warnings at the diagnosis from Pixel. So you don't need to panic. Just sort out the error type and try to contact technical support. 

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  • Apple IOS 14.5 update vs Facebook conversion API - what the fuss?

    Unless you’ve been living on a rock, you probably heard of the feud. With the new update, Apple stood its ground, demanding apps to “ask permission first” before tracking users. Facebook shook its head, saying “personalized ads and user privacy can coexist''. At the heart of all this, advertisers have divided opinions, too. Some believe this IOS 14.5 update will kill Facebook ads. Others say don’t freak out, with the Facebook conversion API. What’s really going on?

  • Why branded tracking page is a must for E-commerce business?


    Customer experience is one of the timely topics in the world of E-commerce. Though easy to overlook, shipping-related features undoubtedly dominate most online buyer’s concerns. There is no surprise that customers browse the tracking page an average of 2.6x per order. It’s time to take the aspect into action by building a branded tracking page to offer your customers an easy-to-access tracking tool for their orders and benefits more for your eCommerce business.

    Continue reading to see why branded tracking pages are a fundamental tool of increasing a strong post-purchase consumer experience and what elements you should add to the page to drive customer retention and loyalty for your store.

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