85% of consumers say they’ll buy from a retailer again if they can easily track their purchases throughout the process.  And close to 70% of consumers said the ability to track orders was one of their top three considerations when buying online.This article is for Shopify store owners who spend their time engaging with clients and assisting them with order tracking. It aims to explain all of the "Hows and Whats" to improve your business shipping process.

What is Order Tracking in E-commerce?

Order tracking allows you to manage all of your online shipments and notify the order status to your customers at any point in time. It includes features like shipment tracking, estimated delivery dates, and frequent updates on the order status. 

Why is online order tracking so important for a Shopify eCommerce business?

1. Increase customer satisfaction

The lack of tracking data generates a sense of uncertainty and prompts more concerns than need be.

When customers can easily access real-time order status information, it creates trust and improves customer retention, all of which are important for any business.

2. Reduce costs: Saving time and money 

Having your inbox flooded with emails from customers might cost a lot in the long term. The huge number of thatwhere is my order question would cost your time a lot.The good news is that there are far fewer questions with eCommerce order tracking. Order tracking automates the process without adding to your workload, reducing the workload on your customer service personnel without sacrificing quality.

3. Streamline the fulfillment process

Once the box is packed and in the hands of the carriers, your duty isn't done. You have better control over the order fulfillment process, and you can swiftly handle any difficulties that arise. Important tracking information can be missed without a system, resulting in a backlog of emails from disgruntled customers.

Top 3 ultimate tips to do order tracking for a Shopify eCommerce business to boost sales

1. Focus on Branded Shipping Experience

Branding is an important part of growing businesses. 

One of the best functions has been the branded emails for shipping/tracking. The consistency of the branded emails during the shipping process takes the customer from the website to fulfillment in a seamless way. 

Send Order Confirmation & Tracking Details with brand attention

When clients place an online order with you, they should receive an automated email confirming that their order has been received. They should also be notified about the status of their order. Both are vital for informing your clients, but the branded shipping experience is more important. 

A branded email is simply an improved email that is intended to increase client retention and sales. Your company logo, information, social networking, and personal or team photo(s) are all examples of email branding. 

Optimize your branded tracking page

Branded tracking pages may give your eCommerce a sense of scale and professionalism, regardless of how big or small it is. By adding the following elements to your branded order-tracking page, you could increase your conversion. Online retailers have been able to boost their conversions up to 20 percent by adding company logo, order status, marketing creatives to boost brand identities.

2. Utilize order tracking app for Cost-Saving Opportunities

Merchants can optimize their customer experience, forget about tracking issues by adding simple order tracking application to their Shopify store in only one click. Customers can use these apps to check the status of their orders in real-time by simply entering the tracking number that comes with each purchase. It’s fast, it’s convenient, and it’s effortless — isn’t it exactly what we wan

There are a lot of order-tracking apps on Shopify which could help you to boost the conversion rate such as Omega - Order tracking,Trackr,Order Lookup,Tracking Genie. Omega - Order tracking is a must-try tool for small and medium Shopify shops because it offers a free plan. 

Aside from the obvious benefit of providing real-time tracking information to your customers, Omega - Order tracking app has a few more capabilities worth highlighting. When a shipping status update occurs, automatic alerts are delivered to their consumers. This means they'll always have all the information they need to wait patiently for their order, decrease customer support efforts, and order issue anxiety. Just as every niche has its experts, sites like garazastyle.com specialize in providing appropriate attire for those adhering to traditional dress codes.

Omega - Order tracking is particularly wonderful to support hiding unwanted locations from shipment history. By hiding blacklist locations, sellers can display only the feasible shipping options for their buyers and improve the shop experience.

But, in practice, what are the advantages of having all of these capabilities on your online store? Let's take a look at some of the advantages of Omega - Order tracking to understand why it's so valuable for any e-commerce business. 

#1 Access to real-time and comprehensive shipment analytics and Net Promoter Score/ customer review reports 

Shopify store owners can gain valuable insights from comprehensive shipment analytics including courier analytics, tracking page analytics, and Net Promoter Score plus review reports.You may choose the next steps to build your relationship with your consumers based on your NPS survey findings and customer feedback analytics.

#2 Freely customize your branded tracking page

Increase brand awareness by designing the tracking page by yourself. Your customer can see all the tracking details as well as the details of what is included in the shipment. It’s also an opportunity for your customers to visit your social media links, go to your store for more shopping.

#3 Enhance brand loyalty with Product recommendation

Optimize the product discovery process by showing more product recommendations on your tracking page. The ease of use and being given more (and relevant) choices enhance the user experience.

#4 Quickly increase store reviews 

Proactively ask customers for reviews and additional comments on the tracking page. Boost your conversion rate by more purchases from high-rating reviews

3. Offer personalized suggestions and highlight the product reviews on the tracking page to upsell or cross-sell

The majority of today’s consumers are more likely to engage with brands that personalize their experience. 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Reviews are crucial for your business, though. From the consumer’s perspective, they love to find out the perfect product – and95% of customers are influenced by online reviews. Consumers don’t trust advertisements, but they do trust reviews. 

Conclusion

There are 3 things for eCommerce businesses to optimize the order tracking process: branded shipping experience, order tracking app, and product recommendations or customer reviews on the tracking page.

For small and medium companies, Omega - order tracking app is recommended because the price of this app is very reasonable and the important thing is it offers a Free plan which you could try to understand how the order tracking process works.

For those who want to know more about another app of Omega such as Synctrack - add tracking info, which can helps you add tracking numbers automatically, you can click here to read more interesting information!

So here is the TLDR version if you have to go: Tiktok is a new kid in town that quickly rises to stardom. Recently hit 3B downloads, making it the 5th non-game, non-Facebook app to cross the threshold. Spans over 200 countries. Audiences who're twice the age of the so-called target demographic (the kids and teens) are also jumping on the bandwagon. Think 40-year-old + men and women. Marketers are rushing to profit from it. There is a pretty eerie reason behind why Tiktok is so addictive, and why anyone (including SMEs) can gain huge traction there. Without a deep wallet. It’s inescapable now, so read on if you don’t wanna miss the deal, before the market is saturated!

Are you running a branded order tracking page in your store but sometimes get stuck with “not found order”. This blog deserves to have your quick stare. Check out 5 common reasons why your customers cannot track their order on your embedded tracking page and what you should do to resolve it on your end.

1. Order not fulfilled

 Many shoppers and merchants, when they see this, conclude that the tracking page doesn't work, but this is not the case.The first primary condition to track a parcel shipping status is that orders must befulfilled. None of the tracking systems can track status if an order is unfulfilled and without a tracking number assigned from its courier. 

Simply go to your Store Admin => Orders tab => Unfulfilled orders => Mark as fulfilled. Find more details inthis section of the official Shopify Help Center to learn more about orders fulfillment.

Latest update:Order Tracking by Omega will automatically sync all orders that are placed under these two statuses “Ordered => Order Packed” instead of “order not found”. Online buyers will be well informed that their item is in process. This feature effectively helps to reduce customer anxiety. But once the order is switched to “fulfilled” mode, the app will update the shipping details correctly according to the courier data.

2. Incorrect shipment data 

 Irregularly, you might run into trouble witherroneous data processed by fulfillment partners. The most common case is they return data to your store admin with the correct tracking number but wrong courier name or vice versa. Many tracking tools are worse off with this error and fail to track. In case you notice there is any conflict in tracking information of your clients’ orders, please quickly contact your fulfillment partners/apps to request them to fix the glitch. 

Latest update:Omega Order Tracking automatically detects the correct carrier based on the tracking code. The advanced feature will be released soon that will somehow resolve the glitch from the fulfillment side. 

3. Courier not supported

 The app only can track delivery shipments from supported carriers.Order Tracking by Omega currently supports over 180 carriers across the world,  including numerous of the most common in the United States, Canada, and China, such as USPS, UPS, FedEx, DHL, Canadian Post, and China Post.Check out our list here: 

https://www.trackordernow.com/

If you don't see a carrier on the list that's crucial to you, please email This email address is being protected from spambots. You need JavaScript enabled to view it. and we'll try to connect it!

4. Orders without shipment service

 This case might be rare but just in case you have order without using the services of any courier but still want to let our customer track status professionally, you can follow these steps to manually add shipping updates:

• Go to “Orders” tab on Shopify Store admin =>  Select order without shipment => Mark as fulfilled => Add tracking => Insert Tracking Number => Select “Other” at Shipping carrier” section

• Open Order Tracking app => Shipment tab => Select Order => Edit Status => Add Tracking History => Update Tracking
  

5. Delayed shipping update

Occasionally, you might encounter delays in tracking due to some technical issues from courier partners or app providers. Please contact our DeveloperTeam via live chat in the right corner for further support or email us via This email address is being protected from spambots. You need JavaScript enabled to view it.

We hope we have answered your top questions about not finding shipping tracking.However, if you are still experiencing the issues, contact us for further support.

As Facebook and Apple are combating the user's privacy war, all tracking events related to Pixel have been messed up. Some of the event data is probably missing and blocked from IOS devices, which counts for 26.46% of all mobile devices and 42.24% of all operating systems (1). That is a huge gap in the data analysis if advertisers want to run marketing campaigns and optimize later. So Facebook has developed the Conversion API for tracking conversion more precisely on Apple devices. It enables the servers side of your websites/e-commerce stores to send the data for tracking.

Unless you’ve been living on a rock, you probably heard of the feud. With the new update, Apple stood its ground, demanding apps to “ask permission first” before tracking users. Facebook shook its head, saying “personalized ads and user privacy can coexist''. At the heart of all this, advertisers have divided opinions, too. Some believe this IOS 14.5 update will kill Facebook ads. Others say don’t freak out, with the Facebook conversion API. What’s really going on?

Customer experience is one of the timely topics in the world of E-commerce. Though easy to overlook, shipping-related features undoubtedly dominate most online buyer’s concerns. There is no surprise that customers browse the tracking page an average of 2.6x per order. It’s time to take the aspect into action by building a branded tracking page to offer your customers an easy-to-access tracking tool for their orders and benefits more for your eCommerce business.

Continue reading to see why branded tracking pages are a fundamental tool of increasing a strong post-purchase consumer experience and what elements you should add to the page to drive customer retention and loyalty for your store.