96% of US users and 88% of global users opt-out of app tracking in iOS 14.5 is totally not good news for Facebook advertisers. There is a fact that deactivating tracking doesn't mean we won't be disturbed by ads, we still see ads as much as before, the only difference is that we will be seeing more non-related ads than before. However, it still raises two main problems:
- Conversion Tracking will be under-reported
- Ads distribution or ad personalization will be impacted and experience some limitations.
In this article, you will find out some actions to deal with them, at least at this point.