So here is the TLDR version if you have to go: Tiktok is a new kid in town that quickly rises to stardom. Recently hit 3B downloads, making it the 5th non-game, non-Facebook app to cross the threshold. Spans over 200 countries. Audiences who're twice the age of the so-called target demographic (the kids and teens) are also jumping on the bandwagon. Think 40-year-old + men and women. Marketers are rushing to profit from it. There is a pretty eerie reason behind why Tiktok is so addictive, and why anyone (including SMEs) can gain huge traction there. Without a deep wallet. It’s inescapable now, so read on if you don’t wanna miss the deal, before the market is saturated!

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Since the moment Facebook and Apple competed with each other for privacy enforcement, the tracking tool system has been messed up. Now the Conversion API can support the gap in tracking but not totally is the same as before. Recently, Facebook has updated a lot of documents related to the data reporting section.

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The ability to ensure the status of the order from the time of collection at the store to the hand of the recipient, service charges and payments, cargo insurance, civil liability in the event of a dispute, or indemnification are all examples of the efficiency that shipping companies provide to store owners. There are a lot of companies that provide ship services nowadays thanks to the lucrative pie that is expanding after the covid-19 pandemic. Then, among too many choices, why is being careful to choose the couriers is important?

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As Facebook and Apple are combating the user's privacy war, all tracking events related to Pixel have been messed up. Some of the event data is probably missing and blocked from IOS devices, which counts  26.46% of all mobile devices and 42.24% of all operating systems (1). That is a huge gap in the data analysis if advertisers want to run marketing campaigns and optimize later. So Facebook has developed the Conversion API for tracking conversion more precisely on Apple devices. It enables the servers side of your websites/e-commerce stores to send the data for tracking.

From time to time, advertisers will see some errors related to CAPI events reported under the Diagnostics tab of your pixels. Sometimes these errors are false positives or can be ignored. Here are the most common errors, which you can encounter when using the Conversion API event.

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