Making money online opens a huge opportunity for anyone to earn more money. Whether you're a student looking to balance academics and income or a stay-at-home mom managing household responsibilities, these side hustles offer flexibility and potential earnings. Loads of side hustles can help boost your income without disrupting your daily routine.
Have you made any purchases on this Black Friday? Yes, I have. Even I had yet to make a plan to buy anything, but look around for any good deal. So congrats, we made a contribution to the $10 billion online shopping of this year's Black Friday sales.
The dust has settled, the receipts have been tallied, and the verdict is in – Black Friday 2023 once again breaks the record. Hold on to your shopping carts, folks! Let's unwrap the highlights of this retail rollercoaster – the good, the great, and the downright.
Talking about the shopping season, all of us know about the famous Black Friday, but who says the fun has to stop after one day? Nope, we stretched it out like that extra piece of pie on Thanksgiving weekend, making it a retail party till Mr. Santa lands on your roof!
Leading up to the big day, everyone was putting on their prediction hats. Will people spend more than the GDP of a small country this year? Spoiler alert: Yes. Analysts were doing their thing, and the consensus was like, “Get ready to shop like there's no tomorrow!”
As forecasted in Adobe report, this year customers still expected to spend more than ever this holiday season. 89% of the survey respondents said they will shop online this holiday season.
And 62% said deals are important for their shopping. I’m totally related that I live for deals.
So, why did Black Friday 2023 become the shopping superstar? Maybe people were just craving a bit of retail therapy after a rollercoaster of a year. Or maybe it was the marketing geniuses who convinced us that we absolutely needed that talking toaster (because who wouldn't want a toaster that compliments your breakfast choices?).
Whatever the reason, this year's Black Friday set the bar higher than that awkward mistletoe encounter at the office party.
Now, let's talk numbers – the kind that makes accountants break into a happy dance. Black Friday sales this year were like a jackpot on turbo boost, growing faster than your Wi-Fi signal during a Netflix binge.
And for sure, it’s Black Friday that becomes the MVP of the holiday shopping season.
Sales revenue from online shopping on Black Friday reached a record high of $9.8 billion, up 7.5% from last year, according to report.
Now, let's talk about the e-commerce maestro, Shopify. This platform was basically the MVP of the MVPs. If Black Friday were a basketball game, Shopify would be the player making almost half of the three-pointers. Seriously, they were like the unsung hero of online sales, helping businesses – big and small – turn their Black Friday dreams into reality.
According to Shopify, their merchants set a Black Friday record with a combined $4.1 billion in sales.
Shopping peaked when collective sales reached $4.2 million per minute at 12:01 p.m. EST on Friday. You can watch their live report about global sales at bfcm.shopify.com.
This year is set to be the first-ever mobile dominant holiday shopping season.
And more than half of that revenue, about $5.3 billion, came from mobile purchases, lead analyst at Adobe Digital Insights, Vivek Pandya, told CNBC.
Consumers are especially likely to purchase through their phones during peak family time - Thanksgiving and Christmas Day are consistent highs for mobile revenue share. Most mobile users are Millennials, Gen X, and Gen Z.
Otherwise, we can see that conversion rate are not as high as on the desktop. There’re still room for merchants to improve their mobile experience.
To incentivize stronger consumer spending and growth while also offloading excess inventory, we expect retailers to provide double-digit seasonal discounts within the range of 12-35%.
The strongest discounts will reach new heights and peak strength starting from November 17 and spanning across Cyber 5 (Thanksgiving through Cyber Monday). Discounts will fall as deep as 35% before weakening to 16% for the remainder of December.
Read more about >>Psychology behind discounts and how to use discounts to boost sales>>
So, dear reader, armed with this retail wisdom, how can you ride the upcoming shopping seasons and conquer the challenges of the next year? Well, here's the secret sauce:
As we wrap up this Black Friday saga, remember that every shopping adventure is a chance to learn, adapt, and triumph. So, gear up, entrepreneurs and shoppers alike. The retail rollercoaster never stops, and with the right insights, you're not just riding the wave – you're making it. Until next year's shopping spree, happy strategizing and may your carts be ever full!
Are you searching for a tutorial demonstrating how to add a pop-up app for Shopify stores to grab your visitors' attention?
This guide will take you through the detailed procedure of adding a popup on Shopify from craft engaging messages, showcasing exclusive promotions, collecting valuable customer information, and improving the shopping experience.
A Shopify popup is a form of promotional or informative notification that emerges above the primary content of a website. It takes the form of a compact window or overlay that seizes visitors' interest by presenting a particular message or offer.
Shopify popups generally offer store owners the ability to manage the timing and actions of the popups. For example, you can decide when the popup should show up (when a visitor lands on the site, after a specific time delay, or when they're about to leave the page), define the particular audience for each popup, and set the frequency at which the popup is shown to visitors.
Drawing from our extensive experience working with numerous eCommerce websites, here are five reasons why incorporating popups into Shopify can significantly benefit your business:
Popups are potent for engaging your store's visitors and seizing their interest. You can direct attention to specific promotions, discounts, new product launches, or other significant announcements by strategically positioning popups. They offer a visually appealing and attention-grabbing method to convey your message, enhancing the chances that visitors will take notice and delve deeper into your offerings.
Popups are efficient for constructing your list with emails or phone numbers and growing your subscriber roster by email marketing & SMS Marketing. By presenting incentives like exclusive discounts, complimentary resources, or informative newsletters, you can motivate visitors to sign up for your list.
This enables you to foster connections with potential customers, dispatch tailored marketing campaigns, and elevate your sales and conversion rates.
Well-crafted popups can deliver a personalized encounter to your visitors. You can craft targeted popups that showcase pertinent offers or product suggestions by utilizing customer information, such as their browsing patterns or purchase history.
Personalization enables you to adapt your communication to each individual, enhancing their shopping experience and heightening the likelihood of conversions.
Cart abandonment poses a common challenge for eCommerce establishments.
Popups can be pivotal in mitigating cart abandonment rates by supplying timely reminders, incentives, or time-sensitive promotions to customers who have placed items in their carts but still need to complete the checkout. These pop-ups can serve as effective prompts, urging customers to finalize their purchases and boosting conversion rates.
You can generate specific popups that encourage visitors to engage in surveys, offer reviews, or share feedback regarding their shopping encounters. This feedback can furnish a valuable understanding of customer preferences, challenges they encounter, and segments that require refinement. Consequently, you can make informed decisions grounded in data to elevate your store's performance and enhance customer contentment.
When harnessed adeptly, popups can elevate the overall shopping journey, boost customer involvement, and stimulate conversions on your Shopify store.
Before delving into the step-by-step process of integrating a popup into your Shopify store via your website theme, here's a brief note.
It's essential to recognize that not all themes available in the Shopify App Store include this pre-installed functionality. Some website templates, typically premium Shopify themes, enable users to personalize and exhibit popups. In contrast, others may need to improve this capability, limiting you to establishing only a 'Subscribe' section in the footer for email collection.
This guide will illustrate how to integrate a popup into your Shopify store using the built-in template functionality, using the Warehouse Shopify theme as an example.
If you still need to install the Warehouse theme, click Add Theme> Visit Theme Store. Then, search for Warehouse and choose Try theme to add it to your theme library.
If you possess the Warehouse Shopify theme, please click the Customize button to access the theme interface.
The newsletter popup is designed for gathering customer information, which can be valuable for your Shopify email marketing efforts. Using the Warehouse Shopify theme, you can customize the heading text and select the trigger conditions for the popup.
Conversely, the exit popup appears when a user is about to leave the current page, typically featuring special incentives or promotions to entice visitors to stay. The Warehouse Shopify theme provides:
You can also display the email sign-up form within the popup or keep it hidden.
As previously mentioned, not all Shopify themes have built-in popup features. If you're seeking a method to add popups to your Shopify store, third-party apps and add-ons are excellent solutions.
After extensive research and evaluation of various top Shopify pop-up apps, we've compiled a list of the top 3 plugins you should consider trying in this Black Friday 2023.
Discover the Fordeer Sales Popup POP with many valuable features that can help your store in many ways. It can encourage purchases, boost your store's reputation, and increase revenue. Plus, it can create a sense of urgency for your visitors, leading to more sales. You can also display real-time purchase notifications and a visitor counter to build trust. And if you want to grow your email list, offer discounts through popups. It's fully customizable to match your brand's style.
Rating: 5.0/5
Key feature:
Enter SMSGem, the ultimate tool that seamlessly integrates customizable popups with SMS marketing - a platform that helps you get ROI 200x. This empowers e-commerce businesses to not only build extensive subscriber lists but also convert potential customers instantly. Just by one little click, you can activate a popup that expands your lists and also convert them from a visitor to a shopper. If you're looking to enhance your marketing & conversion game, read on to discover how SMSGem can be your game-changer.
New app: 50 free SMS to start
Key feature:
Rivo Popups can broaden your audience by motivating website visitors and customers to join your marketing list. You have the flexibility to personalize both the discount and the appearance of the popup window using our user-friendly design style editor.
You can also determine when and where the popup appears on your store through the form display rule settings. Once a customer submits their email, the opt-ins are seamlessly integrated into your Shopify customer list, ready for use in email marketing campaigns.
Ratings: 5/5
Key features:
Shopify entrepreneurs rely on Privy ‑ Popups, Email, & SMS to expand their email and SMS contact lists, automate email marketing, send lucrative text messages, and enhance their website's conversion rates.
Privy simplifies tasks such as creating email newsletters, implementing website popups, and setting up automated cart recovery texts, making it accessible even if you're not an expert. It's designed for user-friendliness, allowing you to dedicate more time to business growth.
Rating: 4.6/5
Key features:
Throughout this guide, we delved into various techniques and resources to seamlessly integrate popups into your Shopify store. Furthermore, we provided a brief overview of Shopify popups and the How to Add Popup app for Shopify stores.
When it comes to an impactful and polished popup for your website, it can assist you in growing your newsletter and subscriber list and inform visitors about exclusive sales or promotions for your Shopify store. Popups can become an essential resource for any store owner seeking a cost-effective, user-friendly solution to enhance their marketing and boost sales.
We trust that this guide on creating popups for your Shopify store has been beneficial in designing your popups and their presentation to your target audience, ensuring they are less intrusive and more of a delightful discovery
Here we go again, diving into the eternal battle between Email Marketing and SMS Marketing! The age-old question of which one is better, which one to choose, seems to haunt us endlessly. But why confine ourselves to such a dilemma when we have the power to implement both methods?
Now, you might be thinking, "Wait a minute, it's not that easy to handle both Email Marketing and SMS Marketing!" Well, fear not, because you've come to the right place. This blog will show you that it's not as daunting as it seems to conquer both worlds. And, of course, we'll explore the myriad ways in which running both Email Marketing and SMS Marketing can greatly benefit your business.
Let's face it, in today's fast-paced digital landscape, customers are bombarded with countless messages from various channels. Their attention span is shrinking, and capturing their interest has become increasingly challenging. That's precisely why we need to adopt a multi-channel approach to reach them effectively. By combining the power of Email Marketing and SMS Marketing, you can create a powerful synergy that engages your audience on multiple fronts.
Email Marketing has long been hailed as a cost-effective tool for reaching a wide audience. With various email marketing platforms available, you can choose one that suits your budget and provides the necessary features for your campaigns. Plus, the scalability of email allows you to effortlessly scale your efforts as your business grows. It's a tried and tested method that continues to deliver strong results.
On the other hand, SMS Marketing offers unparalleled immediacy and directness. With text messages, you can instantly reach your customers' mobile devices, ensuring your message is seen promptly. While some may argue that SMS Marketing is intrusive, when used strategically and with permission, it can be a powerful tool to engage customers who are always on the go. And with advancements in technology, sending SMS campaigns has become more accessible and affordable than ever before.
First and foremost, let's address the common concerns surrounding implementing both methods. Budget constraints and time limitations are genuine obstacles, but they shouldn't deter you from exploring the possibilities. The good news is that both Email Marketing and SMS Marketing offer flexible solutions that can be tailored to your resources and goals.
We work for profits, of course! So everything we do should be optimal for your money bag. That’s why implementing two marketing strategies simultaneously can raise a concern about costs. However, both Email Marketing and SMS Marketing are proved as a cost-effective marketing solution. According to Direct Marketing Solution, with every $1 you spent, you can bring back $40 with Email Marketing. That is 40x! For SMS Marketing, you might once hear that over 90% of text messages are read within minutes of receipt. Holding the power of a high open rate, SMS Marketing’s ROI can also be as high as 13X+.
It demands the business owner to wisely allocate resources to run two marketing campaigns concurrently. While looking for outsourcing or freelancers might be an effective solution, we are aiming for the most cost effective road. So, one option is to leverage automation tools and platforms that streamline campaign management, reducing the need for extensive manpower.
Now, let's delve into how Email Marketing can address some of SMS Marketing's cons, and vice versa. One of the downsides of SMS Marketing is the limited character count, which can make it challenging to convey detailed information. However, by incorporating email into your strategy, you can provide in-depth content, such as newsletters, product updates, or blog articles.
SMS messages lack visual elements, but Email Marketing allows you to include images, graphics, and even videos. Humans are visual creatures! Simply saying: "This ice cream is delicious, come eat it!" may cause the customer to ignore it without a second thought. However, by presenting the enticing strawberry ice cream image, you can effortlessly capture their desire.
Some users might hesitate to provide their mobile numbers for SMS due to privacy concerns. Email Marketing offers an alternative way to reach these users, as they might be more comfortable sharing their email addresses. Emphasize the value of your content to encourage users to subscribe to your emails.
On the flip side, email can sometimes get lost in the sea of messages flooding your customers' inboxes. With the average person receiving a multitude of emails daily, it's crucial to stand out. This is where SMS Marketing comes to the rescue. By sending concise and attention-grabbing text messages, you can cut through the clutter and deliver time-sensitive offers, reminders, or exclusive promotions that demand immediate action.
Sometimes, Email Marketing's lengthier content might not be suitable for conveying urgent calls to action. SMS, with its concise nature, excels at prompting immediate action, making it the ideal channel for flash sales, limited-time offers, and event reminders.
SMS allows for real-time, two-way communication with customers, fostering immediate engagement and interaction. On the other hand, Email Marketing, while visually appealing and informative, generally offers less interactivity. Emails can be less engaging, with lower click-through rates.
Using both Email Marketing and SMS Marketing allows you to leverage their unique strengths to enhance customer engagement and retention. For instance, you can use email to nurture leads over a more extended period, gradually building trust and providing valuable content. Meanwhile, SMS can be employed for personalized and timely interactions, such as abandoned cart reminders, order confirmations, or event notifications. The combination of these two methods enables you to create a comprehensive customer journey that keeps your brand at the forefront of their minds.
In conclusion, the battle between Email Marketing and SMS Marketing doesn't have to be a battle at all. Instead of limiting yourself to one or the other, embrace the power of both channels. By harnessing their individual advantages and addressing their limitations, you can create a dynamic marketing strategy that amplifies your reach and drives meaningful results. So, let's break free from the never-ending story of choosing sides and embark on a journey where the only limit is our imagination.
Have you ever wondered how a modest 10% discount can affect your profit? As a store owner, you know the importance of using discounts for Black Friday. But here's the thing... Do you actually know how to pull it off successfully?
In this blog, we will describe circumstantially the psychology behind discounts and how to apply these discounts most effectively based on the fact. Interested? Let's get started!
|
Table of contents 2. Psychologies under discounts 2.1. The Rule of 100 2.2. Scarcity and Urgency 2.4. Reciprocity |
Have you ever wondered how a modest 10% discount can affect your profit? Imagine you sell a product and make a 30% profit. If you offer a 10% discount, you'd need to sell 50% more to maintain the same level of profit.
As a store owner, you know the importance of using discounts for Black Friday. But here's the thing... Do you actually know how to pull it off successfully? Or are you just thinking, "Well, let's see... I'll slash the prices by around 40%, and I should still make some profit. It'll be a killer deal for Black Friday!"
If that shows exactly what you did, you are in the right place! This is not a general blog that tells you how many types of discounts there are. Go ask ChatGPT, or simply search on Google, they know better than us!
In this blog, we will describe circumstantially the psychology behind discounts and how to apply these discounts most effectively based on the fact. Interested? Let's get started!
Before you think: “Such a silly question! Discount means cutting down the price, the lower the better!” Let's think deeper. Why do we find it necessary to lower prices? Does it genuinely make our product a more appealing offer, or are we simply sacrificing our profit margin?
My dear, you're operating a business, not a charitable fund! So please bear that in mind, and continue with the fun part!
What is this psychology about? Let's make it simple in a picture!
Percentage discount and Dollar value discount would be the most ideal type of discount applying the Rule of 100.
Consider this example: without doing the math, which scenario would be the most appealing discount to you?
In the first option, we got 20% off for a $30 purchase. Tempting, right? In fact, in this situation, you only got $6 off. Option 2 gives us a better deal with $7 off. Let’s take a deeper look:
20% of $30 = $30 * 0.20 = $6
However, customers feel more attracted to the first deal than the second option.
The same pattern holds true in this scenario too. Surprisingly enough, a 15% discount in deal number 1 actually brings more value to customers than $20 off. Let’s do a quick calculation:
15% of $150 = $150 * 0.15 = $22.50
$22.50 is obviously a better deal than $20 off. But hey, let's be honest, that $20 off sure knows how to grab our attention and make us think it's the superior deal. Sneaky, sneaky!
When scarcity and urgency join forces, they form a dynamic duo that triggers FOMO in customers. Suddenly, they're hit with a fear of missing out and feel an irresistible urge to act fast or risk losing out on something exciting. It constantly nudges you to stay connected and keep up with what everyone else is doing.
How do you position your product? Is it positioned as a luxury item or a product found in a drugstore? It's important to note that not all products benefit from discounts, particularly high-end ones, as it can diminish their perceived value and brand image. You may feel fearful: "Does this mean I can never, ever participate in Black Friday? Are we unable to reduce prices since we are a high-end brand?". In fact, many brands out there even raise their prices to the highest during Black Friday. But hey, if you're dead set on showering your beloved customers with discounts, fear not! There are plenty of clever ways to make it happen and keep those wallets happy!
On a delightful Saturday afternoon, while strolling down the street, you encounter a kind-hearted woman who eagerly offers you a complimentary sample of a new snack. The offer is so enticing! As a gesture of appreciation, it is probable that you will feel inclined to purchase a complete pack as a way to reciprocate the kindness she showed you.
This is Reciprocity! People are more likely to make purchases when they feel they are getting something in return.
To fully capitalize on the power of reciprocity and ensure your discounts reach customers effectively, SMS Marketing is the way to go. With its high open rates and immediate impact, text messages capture attention instantly. Personalize your offers and create a sense of urgency that drives immediate action. Engage in real-time conversations to build stronger relationships. Incorporate SMS Marketing into your Black Friday strategy and unleash the potential of direct communication to make this year's event a remarkable success.
So, as a store owner, you're probably well aware of the most crucial aspect of Black Friday - discounts! If this upcoming Black Friday is your first attempt, let's make it truly spectacular. And if you've already experienced it before, you know the drill and can handle it with ease now!
Here's a great idea for store owners: give SMS Marketing a try as an extra way to boost your sales. Text messages can be a powerful tool to maximize the impact of discounts. Not sure where to start? No worries! This beginner's guide will provide you with the necessary guidance. Let's make this Black Friday a remarkable success!