Omega ‑ Email & Order Tracking


Why branded tracking page is a must for E-commerce business?

Customer experience is one of the timely topics in the world of E-commerce. Though easy to overlook, shipping-related features undoubtedly dominate most online buyer’s concerns. There is no surprise that customers browse the tracking page an average of 2.6x per order. It’s time to take the aspect into action by building a branded tracking page to offer your customers an easy-to-access tracking tool for their orders and benefits more for your eCommerce business.

Continue reading to see why branded tracking pages are a fundamental tool of increasing a strong post-purchase consumer experience and what elements you should add to the page to drive customer retention and loyalty for your store.

How transparent shipping information can save abandoned shopping carts?

There are so many ways to be transparent about shipping information such as estimated fees or estimated delivery date calculator tools to help customers be aware of how much they have to pay for shipping service and when they can expect to receive their order. Among them, displaying an estimated shipping date is one exquisite and optimal way to maximize traffic and revenue by saving a large number of customers who have abandoned carts.  Moreover, displaying the estimated shipping date eliminates the "shock" effect of potential clients only seeing the shipping time at the end of the buying process, allowing you to be entirely honest.


Why transparent order tracking can drive customer loyalty to an E-commerce business?

Statistics show that 86% of online shoppers will decline to return to a brand after just one poor shipping experience. What a huge loss to E-tailers in this competitive E-Commerce world! Is your Shopify store suffering from the same pain? Among various strategies to boost customer retention, providing visible and transparent order tracking ultimately stands out as a defining factor that online store owners should highly focus on. Without investing in an effective order tracking tool, you will run a risk of losing your first-time customer who will turn into a “competitor’s God”.

the most important factor to the shopping experience

Be proactive in delivery with order tracking system: Shop owners’ viewpoint

What is order tracking and why the order tracking system can help online shops more proactive in the delivery? 

73.6% of surveyed customers consider delivery as the most important factor to the overall shopping experience (1). This is why shop owners should invest more in delivery experience to their customers, so the business can get higher retention rates in the fierce eCommerce market nowadays. One of the crucial factors that can improve your delivery management is the order tracking quality.

Customer obsession with order tracking

What if your customers are obsessed with order tracking?

This article will discuss how the order tracking system will be an optimized factor to solve the obsession of customers when they track their packages.

Long wait for your package? Don’t know where your shipping package goes through. Be fear of scams when the delivery has been delayed for a while without explanation. Many customers have the same distaste for unknown arrivals of packages, especially when they order online goods. 
Nowadays, the fast pace of delivery makes it possible to receive the order the next morning. This even made customers more impatient than they used to be. They will actively track the package status from their sellers every moment. It is a vicious circle that leads to a syndrome called pre-parcel anxiety.

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