Online reviews are of increasing importance in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews not only signal consumers’ sentiment but also influence the search engine rankings that can make or break a business. Clearly, reviews are an increasingly important signal to consumers and to search engines trying to display the most meaningful results. Any dropships who are serious about eCommerce should account for reviews as part of their game plan for success. Below is how you should integrate your online reviews with SEO strategy.