Your phone beeps, and you're excited to check your new message. But, no personalized, relevant SMS from your favorite brand. Instead, you're greeted by yet another generic, irrelevant, annoying SMS marketing message. Sound familiar? If so, you're not alone.
SMS Marketing - is an effective tool that any business should try. Yet, you as a business owner might make common SMS Marketing mistakes. Then, all the work ends up being a waste of time and money, bonus damaging reputation!
In this blog post, we'll show you the top SMS marketing mistakes to avoid. So you can keep your customers engaged and your brand's reputation intact. Don't let your SMS marketing efforts fall flat - read on to learn how to get it right!
1. Not complying with regulations:
Rules, rules, rules. They can be a real drag, but following the rules is super important when it comes to SMS marketing. Let me tell you about Jiffy Lube. It is a leading provider of automotive preventive maintenance. They ignored the regulations. With a list of phone numbers collected from the invoices, Jiffy Lube might think: “Great! Now just send them all the attractive deals through messages!”. Sadly, without the recipient's consent, Jiffy Lube clearly violated Telephone Consumer Protection Act (TCPA). They had to pay $47 million.
2. Sending irrelevant messages
Little Mike has a crush on the lovely and beautiful Lily. He wants to impress her. So he decides to find out what Lily likes and sends text messages talking about those things. Even a little boy like Mike knows that to win over the lovely Lily, he needs to pay attention to her interests. He can't talk about his favorite sports team or video game and expect her to swoon. No, he needs to talk about the things she likes - art, music, and fashion. It's the same with SMS marketing. Do not send messages about things that have nothing to do with your customers’ interests and expect them to love it. You need to send them messages that they'll actually care about.
Segmenting your audience based on the collected data. You can divide them into different groups by their preferences, behaviors, demographics, and more. SMSGem enables a swift setup process for a highly personalized experience.
3. Sending too many messages
Spamming has never an effective way of doing marketing. It is costly, inefficient and a waste of time! Papa John’s was in big trouble for sending over 500,000 unwanted text messages to customers. Some customers complained they were getting 15 or 16 texts in a row, even during the middle of the night. Could you imagine how frustrating it is? It’s far more than enough messages to make you lose your appetite!
The key to avoiding this mistake is to strike a balance between frequency and relevance. You want to send enough messages to keep your customers engaged and interested. But not so many that they feel overwhelmed or annoyed.
4. Failing to personalize messages:
Let’s sit on your customer’s chair, supposing your name is Jack, a big boy who has a huge love for the most stylish shoes collection. Then you suddenly received a message saying “Hello Lisa, check out our latest collection of short skirts that are only for beautiful women like you!”. Let’s face it, if you send a message like that, your message will be ghosted faster than a bad Tinder match.
- Use a generic greeting
- Segment your customers
5. Not optimizing for mobile:
Talking about SMS, we might instantly think of someone holding the phone and looking at it. That means a text message should be responsive for the phone, not your computer screen. Be aware of sending a large image that did not display properly on some mobile devices.
- Testing on different screen resolutions before sending out
- Avoid using large images
The bottom line
There are more than five mistakes that any marketer might have when doing SMS Marketing. However, as long as you realize these five and correct them, you are more than halfway to success. And don’t forget to check out SMSGem if you are finding an automated solution for your Marketing game. More than just SMS Marketing, it could be the buddy of your business in the long run. So go on, give it a try and watch the sales roll in! Good luck, and happy texting!