Blog

Returns Drive - automate your return process in a few easy steps

Have you ever been tired when customers want to return products but lack a proper process? Or do you prefer to have reasonable control over all returns, particularly at year's end? If your business is facing similar situations, Omega Order Tracking is the best solution for you.

BFCM 2024: How do you compete for attention if everyone is offering great deals?

It's not difficult to realize how lively stores are getting and how busy merchants can be. They are setting up and running marketing campaigns with thousands of attractive offers for their customers as the biggest sales season of the year is approaching, Black Friday - Cyber Monday.  It's also the most anticipated time of the year by shoppers, they spend more, allowing merchants to push sales and clear inventory.

So a question is raised here, how to make your business stand out from the crowd when you cannot give your customer better discounts or promotions than your competitors? 

Let's dive into the article, you will find the answer!

Let's imagine all stores compete for the biggest discount to attract customers. Unexpectedly, they are losing their brand value and harming their revenue as a result. Therefore, it’d better set a new standard for your business competition now.

Say hello to Group Order function!

Designed to be the easiest to set up, most user-friendly, and straightforward on the Shopify app store, Group Order function is expected to be an effective strategy to help you beat your competition and win the market.

So what's group order and how amazingly it helps you fly past your competitor? 

Please keep your attention till the end of the article to get a clear vision.

What's group order?

Group Order can be defined in many different ways, but it can be easy to understand it in some main points:

Definition

Group Order offered by DingDoong is a function that you add directly to your online store or website without signing up for a third-party platform, enabling your customers to create or join a group order and shop together with their friends. 

Customers' flow

The flow is so user-friendly, just some steps to follow, buyers are now good to enjoy an exceptional group ordering experience: 

  1. Create a group order: A group order is created with a custom name. A link or QR code will be generated to invite people. The one who created the group orders is the owner of the cart and the other members invited are invitees
  2. Sending invitations to friends: The link is sent to the people whom the owner wishes to invite. Their friends enter their names and start shopping
  3. Add items to the shared cart: Both owner and invitees are free to add their favorites to the cart. The name, the orders and the amount each person spends are transparent before all people
  4. Review the cart: Everyone finishes their shopping and finalizes their decisions. The group’s owner reviews the cart, decides which one they’re willing to pay for, and edits the final cart. He is the only person who has control of all the invitees’ orders
  5. Payment: The owner of the group pays for everything in the cart, either theirs or their friends'. Their friends pay the owner their due personally. 
  6. Shipment: The cart is shipped to the owner’s chosen address and the owner is responsible for delivering each separate order to each invitee.

 

Use Cases

Group Order can be used for different purposes: group shopping, oversea shopping, or food delivery

It’s where people turn to group order for a better shopping experience, save delivery fee and purchase cost, meet promotional requirements and connect more with friends.

What’s group order used for and What motivates people to join a group order? Click here to discover!

How amazingly does Group Order help you beat your competition?

Help you build a smart promotion strategy without a negative impact on your revenue

The difference

As mentioned at the beginning of the article, price strategy may be a good way to win your customers, but not a good business strategy to beat your competitor and have sustainable development, therefore consider Group Order as a worthwhile alternative. It doesn't mean group order can't help you use promotions to attract your customers. But on the contrary, Group Order still uses this discounts and promos strategy but does so in a more effective and sustainable way that doesn't cause a negative impact on your revenue, but boosts your sales.

So what’s the difference?

The essence of the problem is that you don’t set up the same discount and apply it to all people who are meant to have different price sensitivity. While the amount of discount is good enough to motivate some people to buy but to some others, the discount may be not appealing enough and they can’t buy more than what’s necessary to meet the minimum promotional requirements. But if you choose to offer a discount that may satisfy all customers, you are putting your business in high danger of a shortfall in revenue or profit. Group Order, basically, you are creating discounts not applied for a single customer, but used for a group of people. The more people get involved in a cart, the less each person has to pay for it. Therefore, the products become more affordable and accessible to everyone. Just need to collect many individual orders in a cart, people may get what they want at the best price while you can get more potential customers and increase the average order value.

Group Order makes discounts & promos much more appealing to customers

 

 

Check our specific example below to get a clear vision:

Suppose that your competitor offers a discount of 30% for customers who spend at least 50$. While some people try to buy more than what they need to meet the promotional requirement, others don't hesitate to abandon the cart. Additionally, the discount given may be less attractive and motivating to customers who spend more than 50$ because it remains the same and doesn't enable people to make any more savings. 

With Group Order, you can create a discount strategy that is more appealing to your customers. Instead of providing a fixed discount, you can offer flexible promos & discounts based on the amount people spend or the number of items they add to the cart such as 40$ off for a minimum order of 150$, 80$ off for a minimum order of 200$ or 40$ off for the cart having at least 5 items, 80$ off for the cart having at least 8 items.

It appears that the discount strategy can be applied to any kind of buying behavior, not just Group Order. However, Group Order makes it more practical, achievable and motivating because not all customers can reach the cart limit of 50$ when ordering alone, whereas it's incredibly simple for a group order to have at least 5 items added or the total cart value over 150$. People can't buy more than what they need, but they can get more people involved in a cart to be eligible for promotions.

Get back to the above example with a more specific number. Suppose there are five people joining a group order, they will get 40$ off if they spend at least $150. Therefore, the minimum each person has to spend is just 30$, which is much more achievable than 50$ if they own a personal cart. In addition, when people order together, the actual price each one has to pay after applying the discount is also lower. It's 22$ for a collective order (50$ off for the minimum cart value - 150$, then the total price is divided among 5 people) and 35$ for an individual order (30% off for a minimum cart value-50$). Certainly, Group Order helps buyers to lower their purchasing cost, which is considered one of the best motivations that drive people to do group ordering.

No negative impact on revenue or profit margin

If you examine the above-mentioned example in more detail, it becomes obvious that you can make your discounts more appealing to your customers without harming your revenue or profit margin

Your competitors offer a discount of 30% for an order with min value of $50. Suppose there are three consumers and each one spends $50, they will get 150$ in revenue and lose 45$ for the discount. Whereas, you offer group order experience with the smart discount strategy, 40$ off for an order with min value of 150$. Suppose there are 5 people involved in a cart and their total spending is 150$, you will get the same amount of revenue, while just losing 40$ for a discount.

Group order also helps you increase your AOV and total revenue, and save your marketing cost, operation and logistics fees such as shipping, and packaging (handling a bulk order may be easier than handling many individual orders). With group order, you are expanding your customer base and earning more for a single transaction.

>>>How amazingly can Group Order help you increase your Average Order Value (AOV)?

Win the market and skyrocket your sales now with the unique Group Order function and the smart promotional strategy. Get the app, you’ll be ahead of the game!

Bring an exceptional shopping experience to your customers

 

 

As mentioned above, Group Order is a new standard for your business competition. Why can it be? It's not only in smart promotional strategy that you can create but also in an exceptional shopping experience that you can bring to your customers.

Some outstanding benefits buyers may get when they do group ordering with their friends:

  1. Have a better online shopping experience
  2. Saving on shipping fees and purchase costs
  3. Connect more with their family, friends, and colleagues
  4. Have a more personalized experience with the store owner, not via a third party 

Look into this blog to discover more!

No marketing strategy is more effective than customer experience, so putting your focus on customer experience is a way to build your brand and foster sustainable development. Click here to enable this function for your online store!

Bring a golden opportunity for selling internationally

 

 

Cross- Border e-Commerce is skyrocketing

According to a new report from Juniper Research, consumers are becoming more comfortable placing orders from e-commerce stores located beyond their borders and retailers are reaching across borders to satisfy that demand. The U.K.-based research firm predicts the value of global cross-border e-commerce will reach $2.1 trillion in 2023—the first time cross-border e-commerce has exceeded $2 trillion. That’s 13 percent higher than the $1.9 trillion this year and will account for 38 percent of all e-commerce sales in 2023.

Of course, you also don't want to lose out the competition, You would like to attract more potential customers and bring your branding to a higher level. Group Order will bring you closer to your dream.

Because one of the most motivates people using group order is saving on their shipping fees. As you know, international shipping is incredibly expensive. If you are just trying to sell to a single customer may lose many potential customers because they are likely to leave their carts for costly shipping. And selling for a group of people sounds more practical and appealing because it's where many people are involved and share the Shipping fee. The more people join a cart, the cheaper shipping fee they have to pay.

>>> Why aren't you riding the cross-border shopping wave just yet?

Give yourself a break and focus more on other parts of your business operation

 

 

It's considered as an extra benefit you may earn from enabling Group Order function for your store besides winning the market and beating your competition

As you know, seasonal sales are a chance for you to draw more sales, but it means that you have to handle so many orders in a short time, if you can't handle and deliver them to your customers on time, you may bring your customer bad experience, hence they will refuse to be back even you give a deeper discount for the next time.

Therefore, Group Order is born to help you save on time and staff resources and manage customer expectations.

You still serve the same number of customers and have the same items sold, but instead of spending a great amount of time and staff resources on handling hundreds of individual orders, grabbing them, and delivering them to different areas. Now you just prepare for a bulk order and deliver it to one address where the owner will be responsible for distributing the individual orders to each of their members. It helps you a lot in saving a lot of time and human resources. Do less but earn more, it's a marvelous benefit that you'll own if you start Group Order on your store. Free yourself from manual tasks, you can put more time and energy to focus on other parts of your business such as making development plans or caring more about your customers.

Some things to say

 

 

The clocking is ticking but never late to get the app and set it up!

You can utilize both traditional marketing strategies which use pricing and super deals to attract customers and Group Order function which may help you more, not only revenue but also exceptional customer experience, customer base expansion, and cross-border e-commerce selling opportunity. Group Order is expected to help you beat your competition, build a sustainable business and bring your branding to a higher level.

Be creative, be different, and you will get what others don't!

Don't let this golden chance go through your fingers. Grab it and break your sales record now!

Exceptional online shopping experience with Group Order! Why haven't you tried it yet?

Suppose that while surfing the internet, you stumble onto a very attractive jumpsuit whose design is not sold anyplace in your country. The shipping fee for an international order is incredibly expensive—nearly as much as the outfit. Will you abandon the cart or continue shopping and pay for the costly shipping?

Group Order is here, an unbeatable solution that may help you do group ordering with ease, save your money, and improve your online shopping experience

There're tons of other situations in which Group order may help. Let's dive into the article, you'll grab:

  • What's Group Order and What's Group Order used for?
  • Great benefits of joining a group order
  • Group Order trend-Discover the trend before it’s trending

 

Situation 1:

You must have been in charge of making a purchase for a group of people, like ordering groceries for the family, office supplies for coworkers, or some items for a Facebook group of pals. It’s recognized that ordering for a large number of people is not a simple task. Start by hunting down people to ask what they want, remembering all of the selections, controlling the number of orders and the money spent, asking the business owner for a quote to get a better bargain, and then dealing with the burden of distributing orders or dividing the whole bill. But sometimes, your selection doesn’t make people happy. You’ve forgotten toilet paper for your colleague, Tom, or haven’t left a note for the store that your friend, Mary, is allergic to nuts.

Situation 2:

while surfing the internet, you’ve stumbled onto a very attractive jumpsuit whose design is not sold anyplace in your country. The shipping fee for an international order is incredibly expensive—nearly as much as the outfit. Will you abandon the cart or continue shopping and pay for the costly shipping?

Situation3:

You are getting ready with your buddies for a night party. Everyone's gathering around a tiny screen and you can't see anything to choose from. Your friend Mary, who is in charge of ordering for the whole group, has forgotten to remove the pickles from your hamburger. What's worse, the order delivered is unpackaged and individually labeled, so people have to rummage through the shared food to find their favorite one. It's supposed to be an enjoyable communal meal, but the unpleasant ordering experience seems to have ruined it all.

What would you do in such situations? Group Order is truly an unbeatable solution that may help you manage the challenges of buying in group, save your money, and improve your online shopping experience

And there're tons of other situations in which Group order may help. For its ease and cheaper price via volume, buying in bulk, buying in group, or placing collective orders is constantly in high demand. However, e-commerce consumers are lacking a tool to do so in an easy & smooth way. Most merchants hardly recognize this demand as a trend in consumer behavior and turn it into the name “Group Order". That's the reason why they are unaware of enabling this function for their store and consumers still struggle with their online shopping. 

Let's dive into the article, you'll grab:

  • What's Group Order and What's Group Order used for?
  • Great benefits of joining a group order
  • Group Order trend - Discover the trend before it’s trending

What's Group Order used for?

 

 

Before exploring what group order is commonly used for, let's first start with its definition.

Group Order can be defined in many different ways, but it's summed up into four main points:

  • A group order is a buying activity where a group of people joins a shared order link that they can use to place orders together
  • Each person adds their own orders to a shared online cart from their own device at the same time
  • They also get delivered together to the same location at the same time. Orders are individually packaged and labeled for easy distribution
  • The owner pays for the full cart and splits the payment among the invitees later

So, What’s group order used for?

Group Order is flexible and useful in a variety of situations, as was described before in this blog and at the beginning of the article. However, it may be categorized into three main parts:

Group Shopping 

People who share a living, working, or digital space (a niche or hobby group, a forum, or a social group) frequently engage in this type of purchasing. They use Group Order for buying office supplies, family groceries, or niche items. 

Let's see some examples:

Example 1: 

Mia works for a firm and she is in charge of doing everyone's shopping, including groceries and office supplies. 

Anna is a housekeeper, she must prepare groceries & household items each week for her whole family.

Mia and Anna are both responsible for buying for a group of people. They must keep in mind everyone’s preferences and distribute to their members exactly what they want at the best price. They’ve turned into Group Order for easier online shopping, letting people pick what they want on their own devices. Now all Mia and Anna do is to give themselves a break, take a sip of coffee, wait for people to finish their shopping, apply a discount code and make a payment. They easily distribute separated orders to each member easier than ever because the bulk order is individually packed and labeled. Splitting the payment among members is so simple as well due to the transparency of all order details with the name and amount each one has to pay. 

Example 2:

For a group of people living in small cities, goods are not easily available to them because of high logistics costs and intermediaries which drive up the prices of goods. Additionally, many of them are not very tech-savvy and are not used to ordering online. Therefore, they are prone to the shopping community group to get better product access and a better deal for the large order.

Example 3:

Hanna is a big fan of making paper flowers, she is buying materials and supplies for her project. She discovers that if her order value is above 80$ she will get free shipping and if it is above 100$, she will get a discount of 30$ off each product. Therefore she turned to her local group and find people with the same hobby to order together. Amazingly, she not only got free delivery but also only paid $35 for her separate order. It is much more cost-saving than $50 for the goods and $10 for shipping if she makes a purchase alone.

To sum up, the stories of Mia, Anna, Hanna, or a group of people in small cities are typical situations that each of us may come across at some point in our life.  We may earn some prominent benefits by joining a group order:

  • Making online shopping easier and goods easy to access
  • Make sure people get exactly what they want
  • Help people save on delivery fees and purchase cost

 

 

Oversea shopping

It’s shopping behavior that is especially popular in developing countries such as Vietnam, Thailand, Indonesia, India, and even in developed countries as well, such as Korea.

Let's see the example:

Grace is a fan of Kpop. She desires to have an album of BlackPink. It would be so ridiculous if she orders it on her own because overseas shipping costs are higher than the cost of the album itself. Therefore, she found a Black Pink fan group on Facebook and met Tom, an order collector who frequently put individual orders into a bulk order to help people like Grace save her shipping cost. He is responsible for making orders and payments for all members of the group. When the order is delivered, he distributes it to each member and gets his money back. As a result, Grace cut down on her shipping costs. She was meant to pay a $24 shipping fee for a product worth 30$, but bulk ordering helps her lower her shipping cost to $3 (as the shipping fee was split among 8 buyers).

It's easy to understand that The sole purpose of a collective order for overseas goods is to save on shipping costs. International shipments are expensive, so people put a big order together to make the shipping fee worthwhile. This fee is split among people so it becomes cheaper.

 

 

Food ordering

Group eating is a common practice in the workplace, at a party, or at a family or friend reunion.

Let's see the example: 

Mary and her friends are holding a pizza party for Christmas. Each one of them has a different taste for pizza, Tonny wants to have pizza with lots of tomatoes on the top while Hanna is allergic to tomatoes and she'd better get a pizza with a full topping of beef. Thomas is a cheese lover and he wants a pizza with a double cheese base. Remembering all people's choices and noting down each of their preferences is really frustrating. Therefore, Mary turns to group order function, creates an order link, and shares it with her friends. Now they copy the link and are free to order what they want on their own devices, add their favorites to a shared cart, and can leave any specific demand for the store owner. Got it easy, just 5 minutes, people all finish their shopping and are happy with their choice. Moreover, they get a discount of 30% of the total cart value for a bulk order. Now they just sit down, take a sip of coffee and wait for their order delivery. Enjoy their Christmas party easier than ever.

It's understandable that holding a party for a group of people is not an easy task and may cause annoyance, especially when the food choice of the host and members' tastes do not match. Therefore, Group order is born as a bridge to fill the gap between e-commerce customer pain points and their desire for a hassle-free shopping experience. Group ordering simplifies how people organize team meals by letting teammates select their own dishes made to their specific tastes. The orders are individually grabbed and labeled with the order name. That saves the host's time and ensures the satisfaction of everyone. It also helps to save on delivery fees by combining many meals into a single delivery and reduces meal costs by utilizing online store discounts.

 

What are the benefits of joining a group order

As seen in the example above, it is easy to summarize some significant benefits of joining a group order in four main points:

 

People enjoy a hassle-free online shopping experience

Holding a party or placing an order online with family, a whole company, or a large number of people may cause some trouble in some way. Group Order is a simple way to celebrate a perfect party without any frustration. It's so convenient & time-saving for both the host and the invitees

As normal, the host always hunts down people to ask for their choices, remembers all the choices, gets the order, distributes a box of order without any labels for each individual, and figures out how much people cost for their order. And sometimes he makes mistakes and people aren't satisfied. The party which is expected to have much fun ends up being disappointed because people can't get exactly what they want.

Group order is a solution for a better online shopping experience with a team.

The host can give himself a break, take a sip of coffee and wait for people to finish their orders because now all invitees are free to pick up what they want via their own mobile. They can also leave notes or request special customizations for their orders (a photo book with their own photos, layout, typo, color or wording, a pizza with their dietary preferences: top with a lot of tomatoes and mushroom and base without cheese)

There won't be any more images of a crowd of people huddling over a little screen or rummaging through delivered orders to find their order anymore. Orders are also individually packaged and labeled for easy distribution

Group order also makes it possible for those who are not experienced with online shopping to access their desired goods. All they need to do is join a group order where the owner will do the difficult work of buying, paying, and shipping for them. All they need to do is to add their favorites to the shared cart and wait for the order to arrive.

People save on their shipping fees and purchase costs 

People can lower their delivery fees and purchase costs by conducting collective orders. It costs less than buying the item separately because people only pay one delivery fee instead of multiple fees for each individual order.

Moreover, people can get discounts or promos offered by store owners when they meet the minimum spending required such as getting a 30% discount on the total cart value for order value above 100$ or getting 25% off for each item if the cart has at least 5 different items. And of course, people are rarely eligible for these promotional offers if they order alone and for personal use, but with group order, these discounts & promos become more practical and achievable. Therefore, discounts or promos are considered as an additional reduced cost when people make purchases in bulk.

People connect more with their family, friends, and colleagues

People had to suffer a long time of terrible physical distance throughout the Covid 19 epidemic, so they desire community and connection with family, friends, and colleagues more than ever. Group buying is an effective way to bring people closer together

Especially, Group Order is considered to be one of the best ways to connect people who live far from each other as it creates a common space where people with their buddies can share the same hobby and go shopping together. It helps to foster human connection and meet the minimum promotional requirement, that's the reason why people choose Group Order for a better shopping experience.

Additionally, it is good now to chat with each other directly in the storefront without any login, instead of switching between several channels to engage with their friends. A single click brings people together and makes online buying more convenient than ever.

Perhaps many think that allowing each member to freely add their items to the shared cart may make hosts care less and hardly understand the interest of each one than hunting down members to ask for what they want and leave a note for a restaurant on their own. It’s significant when you are in charge of the company’s supplies or a housewife of a family, caring for each person's interest is what you are paying great attention to. But maybe something in Group Order you are looking over. After everyone finishes their shopping, all orders are shown and transparent before all members with names, notes, or the amount of money they spend. Therefore, not only the host but also other members of a team get to know what their buddies choose for their orders, and what they are interested in.

Needless to say, Group Order is truly a bridge to build a connection among members of a team.

Get in touch directly with the store owner, not via the third party

With Group Order function offered by DingDoong, store owners run this function directly in their store without signing up with a third party and that's what customers will love. 

According to Thomas Insights, while third-party apps’ business more than doubled during the pandemic, more than half of consumers in the U.S. order directly from restaurants. Some motivations behind this are: Justice (They believe third-party apps’ practices to be predatory to both delivery drivers and restaurants, and so they choose to order directly from restaurants); Economics (Savvy shoppers are going straight to the restaurants for their food delivery in order to save some costs as orders placed through third parties are significantly higher) and Personalization (People are prone to use service directly from the restaurant for a more personalized experience. Upwards of 70% of customers of casual dining and quick-service restaurants (QSR) are willing to give their email addresses in return for personalized offers).

 

Group Order is on the way to becoming a trend

Group Order is still in its early stages and continues to evolve, there is great potential for the market because consumers chase better cost, shopping experience, and time efficiency.

 

 

According to the report on the top hot trend in e-commerce in 2021, Community Group Buying is reported as the hottest trend in China's E-commerce. China, with the largest population in the world and the second-largest developed economy, it's known for having the highest e-commerce penetration rate in the world. Therefore, we expect Group Order will be the hottest trend in the years to come, spread its effect to Europe and America, and set a new standard for e-commerce and the future of online shopping

People have changed the way they shop. Have you changed the way you sell?

Discover trend before it’s trending!

Just contact us via This email address is being protected from spambots. You need JavaScript enabled to view it. for getting more information on Group Order or getting the app installed directly here

Easy to start but the efficiency is enormous, get the app now and set a new standard for your business competition today!

The Secret to a Great Ecommerce Order Confirmation Email

Sending your customers a poorly-crafted order confirmation email - or, even worse, not sending them one at all - can lose you sales and loyal customers. On the flip side, a great confirmation email can instill trust in your brand and even incentivize customers to make further purchases.

But what makes an effective order confirmation email? Before we let you in on the secret ingredients, let’s quickly discuss what an order confirmation email is and why your eCommerce business needs one.

What is an order confirmation email?

An order confirmation email is essentially a digital receipt that is sent to a customer after they’ve purchased at an eCommerce store. This type of transactional email verifies basic, individualized information like the order number, purchase cost, itemized product information, and shipping details.

Why order confirmation emails are so important for eCommerce businesses

No eCommerce purchase is complete without an order confirmation email. They are essential to your customer’s online shopping experience for three main reasons. 

They reassure your customer

If your customer makes a purchase and doesn’t receive an order confirmation email, they’re going to worry that something went wrong with their order. This isn’t something you want if you’re running a trustworthy, legitimate eCommerce business. Not only will customers flood your phone line with anxious calls, but they might leave negative reviews and be put off from making repeat purchases. 

Automated order confirmation emails reassure your customer that their order was processed properly and is in your capable hands. And by providing them with estimated shipping details, they can stay in the know as to when their order is expected to arrive.

They provide customers with a point of reference

Your order confirmation email should include not just your customer service telephone number, but your email, live chat, and other chat commerce details. This provides customers with a central point of reference for contacting your customer service team. And, with their order number, order date, and itemized list of products to hand, customers can give your team the information they need to resolve any issues quickly and efficiently. 

They can be used to upsell and cross-sell

Did you know that order confirmation emails have an open rate of 56%? They’re the second-most opened type of email after shipping confirmation emails. Promotional campaign emails have the lowest open rate at 14%.

These high open rates can be used to your advantage. At the bottom of your confirmation email, you can promote other products that your customer may be interested in based on the items they just purchased. Customers are more likely to see these recommendations and, being so hyper-personalized, are more likely to convert. 

Things you need to include in an order confirmation email

There are a few key details that customers will expect in an order confirmation email. 

There are a few key details that customers will expect in an order confirmation email. 

Order Summary

All of the products ordered by your customer should be itemized in their confirmation email. 

Here are some things you’ll want to include:

  • Product names
  • Units
  • Sizes
  • Colors
  • Pictures of the ordered product/s
  • Per-item prices
  • A full cost breakdown (including discounts, shipping fees, tax, etc)

Order number

Your customer’s unique order number is what they’ll reference if they need to contact your customer support team about their order. Therefore, it’s critical that this number is clearly identifiable in their confirmation email. 

Payment details

What bank card did the customer use? What date did they make the transaction? What is their billing address? Enable customers to quickly reference these details by including them in the confirmation email.

Shipping details

Customers don’t like to be left in the dark when it comes to shipping. Ease their uncertainty (while increasing their opinion of your brand) by giving them as much shipping information as you can. Try to provide:

  • The name of the carrier shipping the delivery
  • The shipping method (for example, standard delivery, express delivery, or one-day delivery)
  • Shipping address 
  • Estimated shipping date
  • Estimated delivery date

While you’ll still send a shipping notification email later on, including shipping estimations in your initial email is a great way to assure your customer that their order is in professional, reliable hands.

Customer support contact details

Think about it - a customer who is already experiencing an issue with their order is only going to grow even more annoyed if they have to hunt for your contact information too. This is why it’s critical for order confirmation emails to include all of your customer support contact details.

If you’re a B2B eCommerce business, there may be other essential information that you need to add. For example, you might include additional payment terms or signed legal documents. To avoid sending lengthy emails, why not merge PDF documents into one file and send the order confirmation details over as an email attachment?

Tips and best practices for order confirmation emails

So, what’s the secret to creating an effective eCommerce order confirmation email? The truth is, there isn’t just one singular, revolutionary solution - there are many! And best of all, they’re super easy to implement.

Here are some best practices to help you drive optimal results from your order confirmation emails.

Send confirmation emails as soon as the order is made

A swift confirmation email eases your customer’s post-purchase anxiety, reassuring them that everything is OK with their order. It simultaneously establishes your eCommerce store as professional, reliable, and credible, which is essential for building customer trust.

Ensure that customers receive their confirmation email no more than a few minutes post-purchase. This is easily achieved with an email automation tool. 

Write a clear and engaging subject line

If you thought order confirmation emails didn’t need strong subject lines then think again. They might have high open rates, but they can still get lost in the clutter. Ensure that your customers open your email as soon as they receive it and are able to locate it for future reference with a simple-but-effective subject line. Geïnteresseerd in privacycontrole tijdens het online gokken? Speel bij elk online casino zonder CRUKS zonder limieten. Leer meer over het omzeilen van CRUKS. Ontvang VIP-bonussen, Gratis Spins & directe uitbetalingen.

Remember to:

  • Keep your subject line clear and simple: For example, “Your [business name] order confirmation”. 
  • Stay within the character limit: For example, “We’ve received your order” or something equally short and to the point.
  • Personalize it with your customer’s first name: “For example, “Thank you for your recent order, [customer first name]”.

Say “thank you”

You’d thank a customer for making a purchase if they were in your physical store, right? So it makes sense to thank them when they purchase from your eCommerce store, too. 

Shipping details

Customers don’t like to be left in the dark when it comes to shipping. Ease their uncertainty (while increasing their opinion of your brand) by giving them as much shipping information as you can. Try to provide:

  • The name of the carrier shipping the delivery
  • The shipping method (for example, standard delivery, express delivery, or one-day delivery)
  • Shipping address 
  • Estimated shipping date
  • Estimated delivery date

While you’ll still send a shipping notification email later on, including shipping estimations in your initial email is a great way to assure your customer that their order is in professional, reliable hands.

Customer support contact details

Think about it - a customer who is already experiencing an issue with their order is only going to grow even more annoyed if they have to hunt for your contact information too. This is why it’s critical for order confirmation emails to include all of your customer support contact details.

If you’re a B2B eCommerce business, there may be other essential information that you need to add. For example, you might include additional payment terms or signed legal documents. To avoid sending lengthy emails, why not merge PDF documents into one file and send the order confirmation details over as an email attachment?

Tips and best practices for order confirmation emails

So, what’s the secret to creating an effective eCommerce order confirmation email? The truth is, there isn’t just one singular, revolutionary solution - there are many! And best of all, they’re super easy to implement.

Here are some best practices to help you drive optimal results from your order confirmation emails.

Send confirmation emails as soon as the order is made

A swift confirmation email eases your customer’s post-purchase anxiety, reassuring them that everything is OK with their order. It simultaneously establishes your eCommerce store as professional, reliable, and credible, which is essential for building customer trust.

Ensure that customers receive their confirmation email no more than a few minutes post-purchase. This is easily achieved with an email automation tool. 

Write a clear and engaging subject line

If you thought order confirmation emails didn’t need strong subject lines then think again. They might have high open rates, but they can still get lost in the clutter. Ensure that your customers open your email as soon as they receive it and are able to locate it for future reference with a simple-but-effective subject line. 

Remember to:

  • Keep your subject line clear and simple: For example, “Your [business name] order confirmation”. 
  • Stay within the character limit: For example, “We’ve received your order” or something equally short and to the point.
  • Personalize it with your customer’s first name: “For example, “Thank you for your recent order, [customer first name]”.

Say “thank you”

You’d thank a customer for making a purchase if they were in your physical store, right? So it makes sense to thank them when they purchase from your eCommerce store, too. 

Add a quick thank you note in your order confirmation email to let your customers know that you appreciate their support.

Incentivize future purchases

Customers who’ve already made a purchase with your business are more likely to make another one. However, this isn’t a guarantee. Slipping a discount code or voucher into your customer’s order confirmation email makes for a nice loyalty-stimulating surprise, showing your customers that you value their support from the get-go. 

To maximize the results of this incentive, add an expiration date to the discount. This creates a sense of urgency that will prompt your customers to make repeat purchases faster.

Provide further opportunities for engagement

Discounts aren’t the only way to convert a recent buyer into a loyal customer. You can also use your order confirmation email to subtly suggest engagement opportunities. 

For example, you could add your social media handles and invite customers to connect with you on their favorite channel. You could also ask them to subscribe to your mailing list, take part in a survey, join your loyalty program, or any other connection opportunity you have available.

With that being said, make sure that your confirmation email doesn’t turn into a promotional email. Transactional details should be the primary focus, with any promotional or engagement information included discreetly at the bottom of the email. 

Be consistent with your branding

If you neglect consistent branding in your post-purchase communications, you risk coming across as inauthentic. You may even deter buyers from becoming repeat customers. To prevent this, ensure that your transactional emails match the style and tone of your website, social media commerce channels, promotional emails, etc.

Infuse your order confirmation email with brand identifiers like on-brand colors and images. Inject your brand voice into the email too (because who said transactional emails have to be dull?). Whether your brand’s voice is one of witty humor, charming one-liners, or rugged bravado, you can weave it into your transactional emails to make your personality shine. 

Just take a look at this example by Postable. Not only is their email design visually on-brand, but they also convey their brand’s fun, sarcastic humor with their “viva snail mail” quip.

If you’ve noticed that consistent branding is something you struggle with across your business, it may be worth composing a commercial proposal to tackle this problem head-on. It may be that you need to create an internal knowledge resource (like a brand book) or liaise more closely with your marketing team to perfect your brand voice.

Wrapping up

An order confirmation email isn’t something that you can just slap together in a matter of minutes. If you want to create a confirmation email that reassures customers, instills brand trust, and nurtures customers to brand loyalty, you need to include several key ingredients.

Make sure your order confirmation email has all of the information your customers might need, from their order number to shipping, payment, and contact details. Take advantage of the high open rates by subtly promoting engagement, and infuse your emails with your authentic brand voice and consistent brand style.

And last but certainly not least, don’t forget to say thank you!

Unbeatable Average Order Value (AOV) growth strategy you've never heard of

 What metrics do you track to grow your business?

One of the most crucial metrics to assess the health of your business is Average Order Value (AOV). You may already be aware of a variety of strategies to increase AOV, such as Upsells, Cross-sells, Product bundling, or Free shipping with min order value. However, there is another method—Group Order—to amazingly improve AOV that you might not have tried. Big Sale season Black Friday Cyber Monday(BFCM) is coming, read the article below to discover how amazingly Group Order function can maximize and level up your average order value.

 Go through the article and you'll grab:

  1. What's Average Order Value (AOV) and how to calculate it
  2. How Group Order helps you increase your AOV
  3. How to enable Group Order function for your online store

Check it out and make more money now!

What's Average Order Value (AOV) and How to calculate it?

What metrics do you monitor to assess your business health? Which one do you optimize first?

Stop thinking your business is doing well because of high website traffic and conversion rate. Instead, consider your order value and the amount that customers are spending to determine whether you can earn more. Increasing revenue or optimizing return on ad spent is typically one of the first things business owners aim to improve. However, growing value for each order, have you tried it out?

Obviously, no measure of central tendency is best, but using only one is certainly the worst. Therefore, monitoring and optimizing all of them is the best way to maintain the health of your business and boost revenue.

Let's get to know what's average order value is and how to calculate it.

According to Shopify, average order value is the metric that tells you the average amount customers are spending at one time on your online store.

 

 

 

To calculate, follow the formula:

AOV = Total Revenue / Total number of orders

The numbers are reported and calculated in the same period of time

Let's say you own a clothing store with total revenue of $1200 in October. The 1200$ came from 100 orders, your average order value was $12

Some following sale strategies people often use to increase AOV: 

  • Upsells

  •  Cross-sells

  •  Product bundling

  •  Free shipping with min order value

Group Order: A new approach will be beyond your expectation

There's no denying that some traditional sales tactics and methods may significantly raise AOV, but there's another approach that can be just as successful, if not more so: Group Order.

The methods stated above basically squeeze more value out of a single customer, and don't really assist to attract more potential consumers or grow your client base. Therefore, the most effective way to increase AOV is to employ both an extensive and intensive approach, using group orders to drive more potential customers and get more people involved in one cart, then using traditional sales strategies to nudge individual customers to pay more. Although many people order in the same cart they are still treated as a single customer. They pick orders individually on their own device and they are free to add their favorites to the shared cart.

Keep your attention till the next part, you'll find out what's group order and how group order helps you increase your AOV!

How Group Order helps you increase your AOV?

Group Order's definition

Find out what Group Order is first before seeing how marvelously it may help you increase your AOV.

  • A group order is a buying activity where a group of people join a shared order link that they can use to place orders together

  • Each person adds their own orders to a shared online cart from their own device at the same time

  • They also get delivered together to the same location at the same time. Orders are individually packaged and labeled for easy distribution

  •  The owner pays for the full cart and splits the payment among the invitees later

How Group Order helps you increase your AOV?

In essence, group order allows you to include more individual orders in a cart. There is no need to spend a lot of money on marketing to attract more clients and individual sales when you can make more in a single transaction by accepting bulk orders instead. 

Rather than trying to persuade customers to buy as many products as possible, Group Order is a radical and sustainable solution that grows AOV by improving customer experience and giving them numerous benefits (such as saving on delivery fees and purchase costs). It has even more significance if you are annoying your customers by using irreverent upsell or cross-sell products as a part of your sales tactics

>>> So, what drives buyers to place a group order with their friends? Discover here

There are a lot of additional advantages that you might get when enabling this function for your online store:

  • Increase customer experience

  • Get more customer base

  • Level up your total revenue

  • Set a new standard for business competition

  • Reduce marketing costs

  • Reduce delivery costs and staff resources

  • Process orders faster

Therefore, Group Order is considered a new e-commerce standard, the future of online shopping

How to enable Group Order function for your online store

Merchant's flow

 

Group Order is designed to be the easiest to set up, most user-friendly, and straightforward on the Shopify app store.

No code required, custom CSS included, and fully integrated, you are easy to start Group Order with five steps:

1. Get the app installed here

2. Enable this function

Group Order comes free with all stores having DingDoong installed. All you need to do is go to DingDoong app on Shopify admin, go to the tab Group Order, enable this function and you're ready!

        3. Decide the position & tailor the Group Order widget

You are free to decide the look & feel of the widget in terms of position, color, style, format, icon & wording to visually fit better to your store.

        4. Choose your promotion

Group Order can be used to meet promotional requirements, this is what entices online shoppers to place group orders with their friends the most.

You should thus build a discount strategy to generate revenue while your customers are still satisfied. Go here if you are new to all discount settings for your Shopify store

Although DingDoong does not directly aid you in creating discounts, it fully integrates with all discount apps.

If you run into a problem when enabling this feature for your store, get in touch with us at This email address is being protected from spambots. You need JavaScript enabled to view it.. You can be confident that our developers are always available to make sure you have a hassle-free experience.

       5. Go to the storefront and look it over

You are at the final step of your settings. Remember to double-check your settings both in the app and the storefront (widget's look & feel, discounts & promos) before your customers begin their Group order experience.

Customer's flow

Your customers get a friendly experience with simple steps:

          1. Create a group order

A group order is created with a custom name, either at the beginning of shopping when a store is chosen or at check out. A link will be created to invite people. The one who created the group order is the owner of the cart. 

         2. Send invitations to friends

The link is sent to the people whom the owner wishes to invite. Their friends enter their names and start shopping.

         3. Add items to the cart

Both the owner and their friends can add items to the cart. The owner can see who’s adding what and at what price.

        4. Review the cart

Everyone finishes their shopping and finalizes their decisions. The group’s owner reviews the cart, decides which one they’re willing to pay for, and edits the final cart. He is the only person who has control of all the invitees’ orders

        5. Pick delivery date & time (optional)

The host consults his invitees to make the final decision on their preferred delivery date and time.

       6. Payment

The owner of the group pays for everything in the cart, either theirs or their friends'. Their friends pay the owner their due personally. 

       7. Shipment

The cart is shipped to the owner’s chosen address.

>>> Get in touch with us at This email address is being protected from spambots. You need JavaScript enabled to view it. for a docs tutorial, both for you and for your customers to make the most of this feature. 

What are you waiting for?

There is no need to sign up with a third party and split the commission with them, you completely control the whole purchase process, from fulfillment to shipping and payment. It is incredibly effective and simple to get started.

Group Order is fully free during BFCM. Click here to get the app installed, or email us to ask for a 1-on-1 trial with our technical support!

So, What are you waiting for? Get the app to level up your sales now!What's Average Order Value (AOV) and How to calculate it?

About Growth

Innovative tech for eCommerce growth

Contact Info

Head: No. 3, 175/55 Lane, Lac Long Quan St., Nghia Do Ward, Cau Giay District, Hanoi City, Vietnam