• Use SMS and Email Marketing for these remarkable benefits

    Here we go again, diving into the eternal battle between Email Marketing and SMS Marketing! The age-old question of which one is better, which one to choose, seems to haunt us endlessly. But why confine ourselves to such a dilemma when we have the power to implement both methods? 

    Now, you might be thinking, "Wait a minute, it's not that easy to handle both Email Marketing and SMS Marketing!" Well, fear not, because you've come to the right place. This blog will show you that it's not as daunting as it seems to conquer both worlds. And, of course, we'll explore the myriad ways in which running both Email Marketing and SMS Marketing can greatly benefit your business.

    Double the Impact of SMS and Email: It is easier than you think! 

    Let's face it, in today's fast-paced digital landscape, customers are bombarded with countless messages from various channels. Their attention span is shrinking, and capturing their interest has become increasingly challenging. That's precisely why we need to adopt a multi-channel approach to reach them effectively. By combining the power of Email Marketing and SMS Marketing, you can create a powerful synergy that engages your audience on multiple fronts. 

    SMS Marketing and Email Marketing

    Email Marketing has long been hailed as a cost-effective tool for reaching a wide audience. With various email marketing platforms available, you can choose one that suits your budget and provides the necessary features for your campaigns. Plus, the scalability of email allows you to effortlessly scale your efforts as your business grows. It's a tried and tested method that continues to deliver strong results.

    On the other hand, SMS Marketing offers unparalleledimmediacyanddirectness. With text messages, you can instantly reach your customers' mobile devices, ensuring your message is seen promptly. While some may argue that SMS Marketing is intrusive, when used strategically and with permission, it can be a powerful tool to engage customers who are always on the go. And with advancements in technology, sending SMS campaigns has become more accessible and affordable than ever before.

    What is your concern? Solve it here!

    First and foremost, let's address the common concerns surrounding implementing both methods.Budget constraints andtime limitations are genuine obstacles, but they shouldn't deter you from exploring the possibilities. The good news is that both Email Marketing and SMS Marketing offer flexible solutions that can be tailored to your resources and goals.

    Problem 1: Balancing Budget and Benefits

    We work for profits, of course! So everything we do should be optimal for your money bag. That’s why implementing two marketing strategies simultaneously can raise a concern about costs. However, both Email Marketing and SMS Marketing are proved as a cost-effective marketing solution. According toDirect Marketing Solution, with every $1 you spent, you can bring back $40 with Email Marketing. That is 40x! For SMS Marketing, you might once hear that over 90% of text messages are read within minutes of receipt. Holding the power of a high open rate, SMS Marketing’s ROI can also be as high as 13X+. 

    Problem 2: Resource Allocation

    It demands the business owner to wisely allocate resources to run two marketing campaigns concurrently. While looking for outsourcing or freelancers might be an effective solution, we are aiming for the most cost effective road. So, one option is to leverage automation tools and platforms that streamline campaign management, reducing the need for extensive manpower. 

    SMS Marketing and Email Marketing Applications

    Bridging the Gap: Merging Email and SMS Marketing Pros and Cons

    SMS Marketing’s Cons = Email Marketing’s Pros

    1. Overcoming limited content.

    Now, let's delve into how Email Marketing can address some of SMS Marketing's cons, and vice versa. One of the downsides of SMS Marketing is thelimited character count, which can make it challenging to convey detailed information. However, by incorporating email into your strategy, you can provide in-depth content, such as newsletters, product updates, or blog articles.

    Email Marketing can solve SMS Marketing weakness: Limited 160 characters

    2. Enhancing visual engagement

    SMS messages lack visual elements, but Email Marketing allows you to include images, graphics, and even videos.Humans are visual creatures! Simply saying: "This ice cream is delicious, come eat it!" may cause the customer to ignore it without a second thought. However, by presenting the enticing strawberry ice cream image, you can effortlessly capture their desire.

    Email Marketing can solve SMS Marketing Weakness: Least visual elements

    3. Mitigating privacy concerns

    Some users might hesitate to provide their mobile numbers for SMS due to privacy concerns. Email Marketing offers an alternative way to reach these users, as they might be more comfortable sharing their email addresses. Emphasize the value of your content to encourage users to subscribe to your emails.

    Email Marketing can solve SMS Marketing weakness: Privacy concern

    Email Marketing’s Cons = SMS Marketing’s Pros

    1. Standing out in crowded inboxes

    On the flip side, email can sometimes get lost in the sea of messages flooding your customers' inboxes. With the average person receiving a multitude of emails daily, it's crucial to stand out. This is where SMS Marketing comes to the rescue. By sending concise and attention-grabbing text messages, you can cut through the clutter and deliver time-sensitive offers, reminders, or exclusive promotions that demand immediate action.

    SMS Marketing get more responses

    2. Urgent Calls to action: 

    Sometimes, Email Marketing's lengthier content might not be suitable for conveying urgent calls to action. SMS, with its concise nature, excels at prompting immediate action, making it the ideal channel for flash sales, limited-time offers, and event reminders.

    3. Engagement and Interactivity:

    SMS allows for real-time, two-way communication with customers, fostering immediate engagement and interaction. On the other hand, Email Marketing, while visually appealing and informative, generally offers less interactivity. Emails can be less engaging, with lowerclick-through rates.

    Average email click-through rates

    The bottom line

    Using both Email Marketing and SMS Marketing allows you to leverage their unique strengths to enhance customer engagement and retention. For instance, you can use email to nurture leads over a more extended period, gradually building trust and providing valuable content. Meanwhile, SMS can be employed for personalized and timely interactions, such as abandoned cart reminders, order confirmations, or event notifications. The combination of these two methods enables you to create a comprehensive customer journey that keeps your brand at the forefront of their minds.

    In conclusion, the battle between Email Marketing and SMS Marketing doesn't have to be a battle at all. Instead of limiting yourself to one or the other, embrace the power of both channels. By harnessing their individual advantages and addressing their limitations, you can create a dynamic marketing strategy that amplifies your reach and drives meaningful results. So, let's break free from the never-ending story of choosing sides and embark on a journey where the only limit is our imagination.

    Get SMSGem app

  • Psychology of Discounts in eCommerce: How to get more profits, not losses!

    Have you ever wondered how a modest 10% discount can affect your profit? As a store owner, you know the importance of using discounts for Black Friday. But here's the thing... Do you actually know how to pull it off successfully? 

    In this blog, we will describe circumstantially the psychology behind discounts and how to apply these discounts most effectively based on the fact. Interested? Let's get started!


    Table of contents

             1. What is a discount?

             2. Psychologies under discounts

                     2.1. The Rule of 100

                     2.2. Scarcity and Urgency

                     2.3. Protect perceived value

                     2.4. Reciprocity

             3. Using SMS Marketing to deliver your discounts

             4. Discounts to boost sales, not shrink gains

    Have you ever wondered how a modest 10% discount can affect your profit? Imagine you sell a product and make a 30% profit. If you offer a 10% discount, you'd need tosell 50% more to maintain the same level of profit.

    As a store owner, you know the importance of using discounts for Black Friday. But here's the thing... Do you actually know how to pull it off successfully? Or are you just thinking, "Well, let's see... I'll slash the prices by around 40%, and I should still make some profit. It'll be a killer deal for Black Friday!"

    If that shows exactly what you did, you are in the right place! This is not a general blog that tells you how many types of discounts there are. Go ask ChatGPT, or simply search on Google, they know better than us!

    In this blog, we will describe circumstantially the psychology behind discounts and how to apply these discounts most effectively based on the fact. Interested? Let's get started!

    What is a discount?

    Before you think: “Such a silly question! Discount means cutting down the price, the lower the better!” Let's think deeper. Why do we find it necessary to lower prices? Does it genuinely make our product a more appealing offer, or are we simply sacrificing our profit margin?

     What is a Discount?

    My dear, you're operating a business, not a charitable fund! So please bear that in mind, and continue with the fun part!

    What discount types are suitable for you? And why?

    Psychology #1: The Rule of 100

    What is this psychology about? Let's make it simple in a picture!

    The Rule of 100 in Discount Psychology

    What types of discounts can be applied?

    Percentage discountandDollar value discountwould be the most ideal type of discount applying the Rule of 100.

    Consider this example: without doing the math, which scenario would be the most appealing discount to you?

    Percentage Discount vs Dollar Value Discount

    In the first option, we got 20% off for a $30 purchase. Tempting, right? In fact, in this situation, you only got $6 off. Option 2 gives us a better deal with $7 off. Let’s take a deeper look:

    20% of $30 = $30 * 0.20 = $6

    However, customers feel more attracted to the first deal than the second option.

    Percentage Discount vs Dollar Value Discount

    The same pattern holds true in this scenario too. Surprisingly enough, a 15% discount in deal number 1 actually brings more value to customers than $20 off. Let’s do a quick calculation:

     15% of $150 = $150 * 0.15 = $22.50

    $22.50 is obviously a better deal than $20 off. But hey, let's be honest, that $20 off sure knows how to grab our attention and make us think it's the superior deal. Sneaky, sneaky!

    Click to get 50 Free SMS

    Psychology #2: Scarcity and Urgency

    When scarcity and urgency join forces, they form a dynamic duo that triggersFOMO in customers. Suddenly, they're hit with afear of missing out and feel an irresistible urge to act fast or risk losing out on something exciting. It constantly nudges you to stay connected and keep up with what everyone else is doing.

    Scarcity and Urgency in Discount

    What types of discounts can be applied?

    • Flash Sales: Quick, time-limited discounts.
    • Low Stock/Limited Inventory: Discounts due to scarcity.
    • Doorbuster Deals: Heavily discounted offers available for a limited time
    • Early Bird Discount: Reduced prices for early purchasers.


    Types of discount applying FOMO effect

    Psychology #3: Protect Perceived Value

    How do you position your product? Is it positioned as a luxury item or a product found in a drugstore? It's important to note that not all products benefit from discounts, particularly high-end ones, as it can diminish their perceived value and brand image. You may feel fearful: "Does this mean I can never, ever participate in Black Friday? Are we unable to reduce prices since we are a high-end brand?". In fact, many brands out there evenraise their prices to the highest during Black Friday. But hey, if you're dead set on showering your beloved customers with discounts, fear not! There are plenty of clever ways to make it happen and keep those wallets happy!

    The discount decrease the perceived value of the product

    What types of discounts can be applied? 

    • Limited and Exclusive Discounts: Offer time-limited or exclusive discounts to selected customers, maintaining exclusivity and creating a sense of privilege.
    • Value-Added Offers: Provide complimentary accessories, extended warranties, personalized services, or exclusive events as incentives instead of direct price discounts, enhancing perceived value.
    • Upgrade Offers: Give customers the chance to upgrade to a higher-end model or version for a slightly higher price, tapping into the desire for premium options without heavy discounts.

    Psychology #4: Reciprocity

    On a delightful Saturday afternoon, while strolling down the street, you encounter a kind-hearted woman who eagerly offers you a complimentary sample of a new snack. The offer is so enticing! As a gesture of appreciation, it is probable that you will feel inclined to purchase a complete pack as a way to reciprocate the kindness she showed you.

    This is Reciprocity! People are more likely to make purchases when they feel they are getting something in return.

    What is Reciprocity?

    What types of discounts can be applied?

    • Buy One, Get One (BOGO):Offer a free item when a customer purchases a specific item, creating a sense of reciprocity.
    • Free Gift with Purchase: Provide a free gift as a way to reciprocate the customer's purchase.

    SMS Marketing: The Ultimate Discount Delivery

    To fully capitalize on the power of reciprocity and ensure your discounts reach customers effectively, SMS Marketing is the way to go. With its high open rates and immediate impact, text messages capture attention instantly. Personalize your offers and create a sense of urgency that drives immediate action. Engage in real-time conversations to build stronger relationships. Incorporate SMS Marketing into your Black Friday strategy and unleash the potential of direct communication to make this year's event a remarkable success.

    SMS Marketing is the best way to send discounts

    Discounts to boost sales, not shrink gains

    So, as a store owner, you're probably well aware of the most crucial aspect of Black Friday - discounts! If this upcoming Black Friday is your first attempt, let's make it truly spectacular. And if you've already experienced it before, you know the drill and can handle it with ease now!

    Here's a great idea for store owners: give SMS Marketing a try as an extra way to boost your sales. Text messages can be a powerful tool to maximize the impact of discounts. Not sure where to start? No worries!This beginner's guide will provide you with the necessary guidance. Let's make this Black Friday a remarkable success!

  • How to calculate Marketing ROI for your Shopify Store

    Hey there, marketers and business owners! Today, we're diving headfirst into the world of calculating Marketing ROI, aka. Return on Marketing Investment. Get ready with us to uncover the ins and outs of this essential metric. But don't worry, we're keeping it light and informative for you. So grab your coffee and let's embark on this ROI adventure together!

    What is Marketing ROI

    Alright, let's start with the basics.Marketing ROI or ROMI, standing for Return on Marketing investment, is a metric that measures the return you get on your marketing investment. 

    What is Marketing ROI?

    According to Wikipedia: “Return on marketing investment is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.” 

    Simply, it tells you how much sales you're getting for your marketing buck. It's like a superpower that helps you measure which spending on marketing contributes to profits.

    Why you need to calculate Marketing ROI

    Now, let's get serious for a moment. Why should you bother calculating Marketing ROI? 

    Well, my friend, it's all about making informed decisions and maximizing your marketing efforts. I bet you don’t do all those marketing tricks just for fun. We all need the results. 

    By measuring your ROI, you can identify which campaigns are hitting home runs and which ones might need extra effort. It's like having a secret weapon that guides your marketing strategy and helps you allocate your resources wisely. 

    What you need to calculate Marketing ROI

    Now that we know what Marketing ROI is, let's explore what factors contribute to this magical number. We'll dive into key components like revenue generated, customer acquisition costs, and even the intangible benefits of customer loyalty. 

    What you need to calculate Marketing ROI?

    Based on the above, we provide you a simple formula that you can fill in your business information. 

    Note: This is the simple formula, you can add in more factors that have an impact on your number.

    Simple Marketing ROI formula

    • Revenue:The total revenue generated from your e-commerce business includes the sales revenue from your online store, including product purchases, subscriptions, or any other revenue-generating activities.
    • Cost of Goods Sold (COGS):COGS includes the expenses directly associated with producing or acquiring the products you sell, such as manufacturing costs, wholesale purchase costs, or drop shipping fees.
    • Additional fees: Apart from COGS, these are other relevant expenses specific to your e-commerce business, such as shipping costs, packaging materials, website maintenance fees, payment gateway fees, and customer service costs.
    • Marketing Cost: This includes expenses for digital advertising campaigns, social media marketing, email marketing software, SEO efforts, content creation, influencer partnerships, and any other marketing-related expenditures.


    How to calculate Marketing ROI

    Here comes the main character! I bring you the ROI calculator - a handy tool that will make your life much easier. Trust me, it's as satisfying as finding the perfect GIF to express your emotions.

    Note: Set a time frame for gathering data. For example, you can calculate ROI in Q1 2023.




    Calculate your Marketing ROI for your eCommerce


    Your Marketing ROI


    What’s a good Marketing ROI?

    Ah, the million-dollar question (pun intended): What's considered a good Marketing ROI? Well, the answer can vary depending on factors like your industry, business model, and marketing goals. But fear not, we'll explore some benchmarks and industry standards to give you a general idea. After all, every business is as unique as a snowflake (but hopefully without the melting part).


    Time to break even

    ROI (3 year average)


    9 months



    9 months



    6 months


    Online PR

    8 months




    SMS Marketing can bring you 200% ROI!



    Congratulations, my guys! You've successfully navigated the world of calculating Marketing ROI. We've covered the basics, explored the factors, discussed benchmarking, and highlighted the importance of ROI.

    Remember, ROI calculation isn't just about the numbers; it's about optimizing your strategies and ultimately achieving your business goals. So, grab that calculator and let the magic unfold. 

    P.S. If you need extra guidance or want to share your ROI triumphs, we’re all ears here. Let's keep the conversation going and support each other on this ROI adventure. Cheers!  

  • Too many abandoned carts? Try SMS Marketing!

    18 billion dollars! It’s the amount of money eCommerce brands lose every year because of Abandoned carts!

    That’s right - billions of dollars in potential revenue lost, just simply because customers abandon their carts before completing their purchase. How to turn loss to opportunity? Well, SMS Marketing can do that for you!

    Let’s find out how to integrate SMS Marketing into your abandoned cart recovery campaigns in this blog. SIMPLE SETUP, INSTANT BENEFITS.

    What is an Abandoned cart?

    Once upon an e-commerce realm, there were mischievous “Abandoned carts”. Customers would excitedly fill their online shopping carts but leave them stranded without buying. Abandoned carts can be a challenge for online retailers as they represent lost sales and revenue. However, with the right strategies, retailers can win back those customers and their precious sales.

    What is Abandoned cart SMS

    Like a friendly nudge, Abandoned cart SMS is a message sent to customers who left items in their online shopping cart without completing the purchase. To recover abandoned carts, SMS Marketing is an effective way for online retailers to remind customers about items they left in their cart and encourage them to complete their purchase. 

    While there are many methods to recover your abandoned carts, such as sending reminders through email, WhatsApp, or any other communication channels, SMS marketing has proven its power with these numbers:

    SMS Marketing vs. Email Marketing

    SMS Marketing: Your Abandoned Cart Recovery Hero!

    Why can I say that certainly? Let the numbers do the talking.

    • High Open Rate & Response Rate

    With 98% open rate and 45% Open Rate, it means that customers are much more likely to see your abandoned cart recovery messages and take the action needed.

    • High Conversion Rate

    Studies show that SMS conversion rates can be as high as 45%. That means customers are more likely to complete their purchase when they receive the message. 

    • Cost-Effectiveness

    Without breaking the bank, SMS Marketing could be a highly budget-friendly solution. As it typically costs less than other marketing channels like email or paid advertising.


    Get Started with Abandoned Cart SMS

    In Shopify, the only method offered for recovering abandoned carts is through email. So, to start using SMS with the purpose of recovering abandoned carts, you need a third-party application. 

    Step 1: Install an application from Shopify app store

    Shopify has an App library where you can find hundreds of applications to connect your Shopify store. To use SMS Marketing for your store, Just head to the Shopify app store and select an SMS Marketing app that fits your needs. Some top contenders include SMSBump, SMSGem, Klaviyo, and Automizely SMS Marketing.

    You can learn more about the pricing plans of each platform by checking this blog.

    Step 2: Customize your SMS message templates. 

    When creating a campaign, you can craft witty and attention-grabbing messages that will encourage customers to complete their purchase. The customer’s name, abandoned items, and the link for them to come back to their cart should be included in the messages. 

    Tips: Insert a sense of urgency in your messages: limited stock, time-sensitive deal, etc.

    The SMS Marketing platform like SMSGem already has a library of templates for you to choose from, which can save your time and effort.

    Step 3: Set up automated SMS reminders.

    Think of scheduling automatic SMS reminders like setting a personal alarm clock for your customers. 

    You can choose when to send the reminders after cart abandonment, like 10 minutes or 12 hours later. Just like a good wingman, the reminders are there to nudge your customers and remind them about the items they left behind. But be careful not to hit ‘snooze’ too many times! It is important to bear in mind that the messages should not be sent too frequently. You don't want to bombard your customers with too many messages and risk annoying them. Once you've set up your automated SMS campaign, you're ready to go! 

    Automated Abandoned Carts Recovery in SMSGem

    Step 4: Analyze your SMS campaigns. 

    Top students don't stop studying after finishing a test - they carefully review their answers and identify areas for improvement. The same goes for SMS marketing.

    After launching an SMS campaign, it's important to analyze your performance data and identify areas for improvement. By tracking metrics, you can gain insights into how your campaigns are performing and where you can make adjustments. Then, you can optimize your messaging and drive better results in future campaigns. So, what are several numbers that you should take into account?

    1. Revenue
    2. Conversion rate
    3. Click-through rate
    4. Unsubscribe rate
    5. Cart remaining today

    Analyzing to Optimize SMS Marketing Campaign

    The bottom line

    In conclusion, abandoned carts can be a significant problem for eCommerce brands, but SMS Marketing can be a powerful solution for recovering lost sales and revenue. With high open and response rates, SMS Marketing allows you to reach customers where they're most likely to see your message - on their phones.

    By following the steps outlined in this blog - installing a third-party SMS Marketing app, customizing your message templates, setting up automated SMS reminders, and analyzing your campaign data - you can launch effective abandoned cart recovery campaigns and drive success for your business.

    So, don't let abandoned carts be a roadblock to your eCommerce success. Try SMS Marketing and turn those lost sales into opportunities for growth!

  • 5 Most Common SMS Marketing Mistakes

    Your phone beeps, and you're excited to check your new message. But, no personalized, relevant SMS from your favorite brand. Instead, you're greeted by yet another generic, irrelevant, annoying SMS marketing message. Sound familiar? If so, you're not alone. 

    SMS Marketing - is an effective tool that any business should try. Yet, you as a business owner might make common SMS Marketing mistakes. Then, all the work ends up being a waste of time and money, bonus damaging reputation! 

          5 most common SMS Marketing Mistakes to avoid

    1. Not complying with regulations.

    2. Sending irrelevant messages

    3. Sending too many messages

    4. Failing to personalize messages

    5. Not optimizing for mobile

    In this blog post, we'll show you the top SMS marketing mistakes to avoid. So you can keep your customers engaged and your brand's reputation intact. Don't let your SMS marketing efforts fall flat - read on to learn how to get it right!

    If you want to have a more detailed guidance on the SMS Marketing Mistakes to avoid, follow us on social media to get the exclusive free ebook.

    1. Not complying with regulations:

    Rules, rules, rules. They can be a real drag, but following the rules is super important when it comes to SMS marketing. Let me tell you about Jiffy Lube. It is a leading provider of automotive preventive maintenance. They ignored the regulations. With a list of phone numbers collected from the invoices, Jiffy Lube might think: “Great! Now just send them all the attractive deals through messages!”. Sadly, without the recipient's consent, Jiffy Lube clearly violatedTelephone Consumer Protection Act (TCPA). They had to pay $47 million.

    SMS Marketing violate the regulation TCPA

    Solution:Using a reputable SMS marketing service provider like SMSGem. Everything will be set up automatically. The platform provides you thetemplates to use whenever needed.

    SMSGem helps to avoid the regulation

    2. Sending irrelevant messages

    Little Mike has a crush on the lovely and beautiful Lily. He wants to impress her. So he decides to find out what Lily likes and sends text messages talking about those things. Even a little boy like Mike knows that to win over the lovely Lily, he needs to pay attention to her interests. He can't talk about his favorite sports team or video game and expect her to swoon. No, he needs to talk about the things she likes - art, music, and fashion. It's the same with SMS marketing. Do not send messages about things that have nothing to do with your customers’ interests and expect them to love it. You need to send them messages that they'll actually care about. 

    Sending irrelevant messages when doing SMS Marketing


    Segmenting your audience based on the collected data. You can divide them into different groups by their preferences, behaviors, demographics, and more. SMSGem enables a swift setup process for a highly personalized experience.

    Segmenting customers to send SMS

    3. Sending too many messages

    Spamming has never an effective way of doing marketing. It is costly, inefficient and a waste of time! Papa John’s was in big trouble for sending over 500,000 unwanted text messages to customers.  Some customers complained they were getting 15 or 16 texts in a row, even during the middle of the night. Could you imagine how frustrating it is? It’s far more than enough messages to make you lose your appetite! Spanish review Rhino Gold Gel here http://rhino-gold-gel.com/ES/

    SMS Marketing Spamming


    The key to avoiding this mistake is to strike a balance betweenfrequencyandrelevance. You want to send enough messages to keep your customers engaged and interested. But not so many that they feel overwhelmed or annoyed. 

    Most effective time to send SMS to customers

    4. Failing to personalize messages:

    Let’s sit on your customer’s chair, supposing your name is Jack, a big boy who has a huge love for the most stylish shoes collection. Then you suddenly received a message saying “Hello Lisa, check out our latest collection of short skirts that are only for beautiful women like you!”. Let’s face it, if you send a message like that, your message will be ghosted faster than a bad Tinder match. 

    No personalization SMS


    • Use a generic greeting
    • Segment your customers

    Personalized SMS Marketing

    5. Not optimizing for mobile: 

    Talking about SMS, we might instantly think of someone holding the phone and looking at it. That means a text message should be responsive for the phone, not your computer screen. Be aware of sending a large image that did not display properly on some mobile devices.

    SMS Marketing is not optimized for mobile devices


    • Testing on different screen resolutions before sending out
    •  Avoid using large images

    The bottom line

    There are more than five mistakes that any marketer might have when doing SMS Marketing. However, as long as you realize these five and correct them, you are more than halfway to success. And don’t forget to check out SMSGem if you are finding an automated solution for your Marketing game. More than just SMS Marketing, it could be the buddy of your business in the long run. So go on, give it a try and watch the sales roll in! Good luck, and happy texting!

    sms gem sms marketing shopify

  • Unleash the Power of AI for Your SMS Marketing

    Chat GPT and SMS Marketing

    SMS Marketing has high potential with 98% open rates and 45% response rates. However, crafting the perfect message can be time-consuming and frustrating, taking time away from other business tasks. ChatGPT can help by providing personalized and engaging SMS messages that hit the mark every time. With ChatGPT, you can save time and resources while optimizing your SMS marketing campaign. Stay tuned to learn more.

    SMS Marketing, a marketing method that sends the message directly to your customers phone. 98% open rates, 45% response rate, sound potential, right? Looks like it can help your business take up to the next level. 

    But let’s be real, crafting the perfect message can be a real pain in the butt. It’s like a never-ending task, just for your text message to end up labeled as spammy.  Ain’t nobody got time for that! Thus, business owners have more stuff in their box than just focusing on marketing. With limited resources and a tight budget, the struggle is real! It’s like trying to win a game of badminton while blindfolded!

    That's why ChatGPT is here to save the day. With ChatGPT, you can simply snap your fingers (well, type a few words) and voila! A personalized, engaging SMS message that hits the bullseye every time. If you haven’t utilized ChatGPT in your business, you might be falling behind your competitors. This tool could help you to solve all the mentioned problems.

    Wonder how? Stay with us.

    Don’t know how to do SMS Marketing? See it here!

    Need a Miracle? ChatGPT is your solitary solution

    Customers are bombarded with messages every day, and if your message doesn't stand out, it's going straight to the trash bin. So how to change that? Don’t worry, ChatGPT is here to save the day!

    What is ChatGPT?

    Since it was released in November 2022, ChatGPT has become a topic for every conversation and article we see on the internet. As a user, you can ask questions or give instructions, ChatGPT will respond based on the database of information. This AI can provide suggestions and insights on how to optimize your SMS marketing efforts. Besides, ChatGPT can also assist in segmenting your SMS list based on demographics, interests, or behaviors, so you can send more targeted and personalized messages. Additionally, it can suggest strategies to track your SMS campaign's performance and measure its ROI, such as using call-to-action codes or integrating with analytics tools.

    What is Chat GPT?

    Drafting the message in a sec

    With natural language processing, ChatGPT can help you create personalized messaging that resonates with your customers. Why waste your precious time typing out every single message when you can just sit back, relax, and boss around ChatGPT to do it for you? Let the robot do the hard work while you sip on your favorite coffee.

    ChatGPT generates text templates for SMS Marketing

    Optimizing Your SMS Marketing with ChatGPT: Adjusting Your Requests for Maximum Results

    Process automation

    Remember the dilemma of using SMS Marketing Platforms when it comes to technical things? ChatGPT actually can solve all of that as quickly as a flash. The time and resources that we need to manually write the messages can be reduced thanks to the AI. 



    ChatGPT Prompts for SMS Marketing

    No worry if you are not familiar with using this tool. We will provide several useful prompts to request ChatGPT for your SMS Marketing. 

    Prompt 1: Generate templates for text messages

    “Can you create 10 text message templates for my SMS marketing campaign that promote my [products/services] in [industry/niche] with the purpose of [goals/objectives]?"

    For example: 

    CHatGPT Prompt for SMS Marketing

    Prompt 2: Craft reminders for customers' left items.

    “Can you create 10 text message templates for my abandoned cart reminders SMS marketing campaign? My online store is selling [insert your store’s products industry], and I'm looking to remind customers of their abandoned carts and encourage them to complete their purchase. Please include messaging that is persuasive but not pushy, and in a [tone of voice]. Thank you!"

    For example:

    CHatGPT Prompt for SMS Marketing

    Prompt 3: Gain more customer opt-ins.

    “I need 10 SMS templates to increase customer opt-ins for my [INSERT YOUR INDUSTRY] business. Can you provide me with effective templates to encourage more customers to opt-in to my SMS marketing list? Thank you.”

    For example:

    These are several prompts that might be useful for you in your SMS Marketing journey. But, who can understand your business better than you? Make sure to keep requesting, making adjustments, or even write your own prompts to create the most suitable version.

    The bottom line

    SMS marketing can be a goldmine for your business. Don’t let yourself behind the technology and start exploring the power of ChatGPT. With ChatGPT, you can create killer messages, automate the drafting process, and optimize your campaign. So, why waste time typing when you can let ChatGPT do the hard work? TrySMSGemwith ChatGPT today and watch your business boom!

    ChatGPT and SMS GEM

  • SMS Marketing Platforms Pricing: Finding Your Best Plan

    Hey there! Want to know a cool way to reach out to your customers? Well, SMS marketing is the way to go! With SMS marketing, you can increase engagement, build loyalty, and boost sales all at once! But wait, are you still not sure about the pricing? Don't worry, we got you! Let's dive deep into the pricing model together and find the best option for you. 

    But wait, are you still not sure about the pricing? Don't worry, we got you! Let's dive deep into the pricing model together and find the best option for you. It's like a treasure hunt, but instead of gold, we'll discover the perfect SMS marketing plan that fits your budget!

    UnderstandingSMS Marketing Platform Pricing Models

    1. Monthly subscription

    James has been overweight for years so he decided to change it! He signed up for a gym membership within a month. Then, he can use any machine he wants, join in fun activities like dancing and yoga classes, and much more! 

    What is monthly subscription pricing model?
    The same story goes for SMS Marketing Platforms, by paying a fixed fee each month, businesses can send a set number of texts to their customers, promoting their products and services. By paying one-time, you could get a set of many features that the Platform offers. 

    • Pros: Predictable costs, easier to budget for marketing expenses each month.
    • Cons:Not suitable for seasonal promotions.

    2. Pay-as-you-go pricing

    What is Pay-as-you-go pricing plan?

    So, the man decided to change his membership from full access to only using the treadmill.

    Why pay for a fancy gym membership when you only use the treadmill? With thepay-as-you-go pricing model, you'll only pay for the “workouts” you actually do. Similar to how James only pays for the treadmill he uses, you are only charged for the messages you send. A perfect solution for businesses that don't send a ton of SMS messages each month! Only buying the SMS credits as needed and sending messages whenever they want.

    Make your SMS marketing budget more controllable, say hello to pay-as-you-go pricing!

    • Pros:Flexible and cost-effective for sending occasional messages
    • Cons:More expensive per message than other pricing models if messaging volume is high.

    3. Credit-based

    Looks like James finally saw the light after a month of exercise confusion. His bank account is burning more than his muscles. So, he ditched his expensive gym membership and opted for treadmill credits.

    Rather than paying a fixed monthly fee, you buy a certain number of credits that you can use to send text messages. The more credits you buy, the more messages you can send. It's a flexible option for businesses with fluctuating messaging needs or those who want to try SMS marketing without committing to a larger plan. Just make sure you use your credits before they expire, since not all SMS Marketing platforms let the credits roll over.

    What is Credit-based pricing model?

    • Pros:Purchase a specific number of SMS credits upfront at a discounted rate.
    • Cons: Unused credits may expire, leading to wasted resources. 

    4. Tiered pricing

    Think of our tiered pricing as different levels of gym memberships. Just like how gyms offer different packages based on the number of classes you want to take or the equipment you want to use, we offer different pricing tiers based on how many texts you need to send. Each tier comes with its own set of credits, so you can choose the one that fits your texting needs and budget. 

    Monthly Message Limits and Pricing Tiers

    So, whether you're a light texter or a heavy one, there is always a tier that works for you. It's time to flex those texting muscles!

    • Pros:Suitable for businesses with high volume messaging needs
    • Cons:Less affordable for smaller businesses.

    Upgrade Your SMS Marketing: Best Platforms to Take You to the Top!

    Ready to level up your business with texting? Check out these awesome SMS marketing Platforms on Shopify's Platform store: SMSBump,SMSGem, Texty, Postscript SMS Marketing, and more. Each Platform has different pricing plans, so you can find one that fits your budget. Experiment with different strategies and track your results to get the most out of SMS marketing. And don't forget to take advantage of the free trials offered by these platforms before committing to a paid plan. Give it a shot and see how much your business can grow!

    Best SMS Marketing E-commerce Platforms

    How to Pick the Perfect SMS Pricing Plan

    Remember James? Just like the gym of marketing, SMS Marketing can whip your business into shape! But like finding the right workout routine, choosing the perfect pricing plan can be a sweat-inducing challenge. Several factors to be considered:

    • Messaging volume: Consider the number of messages when choosing an SMS pricing plan. High volume? Try a credit or tiered plan. Low volume? Pay-as-you-go might be a better bet.
    • Budget: Want to estimate your marketing budget? Monthly subscriptions and tiered pricing are definitely more predictable.
    • Messaging needs: Are your messages as consistent as your morning coffee or as unpredictable as the weather? If you're a creature of habit, go for a monthly or tiered plan. Otherwise, go with credit or pay-as-you-go plans.
    • Features: What features do you need? Look for a platform that provides the features you require, like segmentation, automation, and integrations, to accomplish your marketing objectives.
    • Trial period: Most SMS marketing platforms offer a free trial period. Take advantage of this to test out the platform and see if it's the right fit for your business before subscribing to a paid plan.

    Factors to consider for choosing a pricing plan

    Keep your messaging volume, budget, and needs in mind, and make sure to test out those free trials like a gym newbie trying out all the machines. With the right plan and strategy, your business will be fit and toned in no time!

    Have a successful SMS Marketing campaign

    Here comes everything you need to know for choosing the right SMS Marketing plan for your business. 

    James has already settled down with the most fitting plan to change his appearance, how about you? Just like how a gym membership helps you stay in shape, let’s usethe power of SMS marketing to keep your customers engaged and informed. 

    Sign up for SMSGem today and start reaching out to your customers in a fun and engaging way! It's the perfect way to boost engagement, loyalty, and sales, and with pay-as-you-go pricing, you only pay for what you use. Don't wait - get started withSMSGem today and watch your business soar!

    sms gem sms marketing for abandoned cart shopify

  • Texting Without the Risk: How to Keep Your SMS Marketing TCPA Compliant!

    Ahoy there, matey! If you're ready to set sail on the high seas of SMS marketing, you better make sure your ship is TCPA compliant. 

    Don't worry, it's not as complicated as it sounds! We've got your back and won't let you sink! In fact, it's super easy with our happy and upbeat guide to TCPA-compliant SMS marketing. So, let's get started and keep your text message marketing fun, happy, and compliant!

    What is TCPA-compliant for SMS Marketing?

    You might wonder what TCPA is. Let me wrap all in this story for you. 

    "You - a man trying to sell aroma oil and candles for ladies - those who are ready to pay $60 (even more) for a candle. Karen - who just fills in your checkout form to check the shipping fee then dip (aka. abandoned cart). So now you send her a message to tell her to checkout now with a discount code. 

    So if things go well, Karen rushes to checkout with your discount. Easier huh? But (yeah things often don’t flow the way we want) if Karen is not in the mood right now and feels like such an invasion of her privacy. She sues you - the owner of the aroma store, with proof of TCPA Violations and you might pay up to $1500 per violation. Ouch!"


    TCPA compliance requires businesses to obtain prior express written consent before making telemarketing calls or sending text messages to consumers. 

    It also mandates certain disclosures and opt-out mechanisms and imposes penalties for violations.

    Why do I have to comply with the TCPA?

    The Telephone Consumer Protection Act (TCPA), which was signed into law in 1991, is federal legislation pertaining to telemarketing. That law sounds like an ancient story, but it bites nowadays marketers and businessmen.

    To simply put, you must ensure that your messaging content and contact list are in compliance with TCPA guidelines as well as all applicable State and Federal laws because subscribers can sue you if you don’t adhere to these guidelines. Hence those who send unwanted messages can be hit with fines up to $1,500 per text message per customer. Ouch. ?

    smsgem sms marketing

    How can you ensure your SMS marketing campaigns are TCPA compliant? 

    • Get permission: Don't be a spammer. Make sure you have explicit consent from customers before sending SMS messages. You must regularly review and update their policies to align with TCPA regulations. You can try this template for your policy.
    • Be upfront: Don't be a liar. Be transparent about what type of messages customers will receive, how often, and how they can opt out. It's like dating. You wouldn't want to lead someone on or hide your intentions, would you?
    • Identify yourself: Don't be a mystery. Every SMS message you send must include the identity of the sender, such as your business name or phone number. It's like introducing yourself to someone. You wouldn't want to have a conversation with someone without knowing who they are, right? 
    • Don't be robotic: Don't be a robot. Don't use auto-dialing or pre-recorded messages without explicit consent. It's like trying to have a conversation with a robot. No one likes that. So, make sure you're sending personalized messages manually or with the customer's consent.
    • Honor opt-outs: Don't be a stalker. If a customer opts out, immediately stop sending messages to them. 

    Here is a checklist for keeping you and your eCommerce safe and sound

    To ensure proper consent under TCPA regulations over time, businesses should take more of these steps.

    • Get consent from your customers to receive any information from your business via SMS. 
    • Keep records of consent clear on your website. (Privacy Policy and Terms of Services)
    • Disclose easy and accurate opt-out instructions, such as a “STOP” keyword
    • Disclose that normal messaging and data rates may apply.
    • Only message people between the hours of 9 am and 9 pm (appropriate timing)
    • Be specific about what you’re offering. Use a short code (type YES to opt-in) or shortened link.

    In conclusion, keeping your SMS marketing campaigns TCPA compliant is crucial to avoid any legal issues and maintain a positive relationship with your customers. By obtaining consent, identifying yourself, providing value, keeping records, and following the rules, you can ensure that your SMS marketing campaigns are safe, effective, and enjoyable for everyone involved. Remember, a compliant campaign is not only good for avoiding legal trouble, but it's also a way to show your customers that you value their privacy and respect their preferences. So, keep your SMS marketing TCPA compliant, and keep sending those messages with confidence!

  • From Zero to Hero: Ecommerce Beginner's Guide to SMS Marketing

    Are you feeling like a zero when it comes to SMS marketing? Don't worry, you're not alone. 

    According to recent statistics, only 29% of businesses use SMS marketing to reach their customers, despite the fact that SMS messages have a 98% open rate. That means there's a huge opportunity for businesses to become heroes with successful SMS Campaigns

    But don't worry, you don't need to be a genius to be a SMS guru. With a little bit of know-how and a sense of humor, you can go from zero to SMS hero in no time. 

    In this post, we'll cover a beginner's guide for SMS with some protips to help you become a marketing superhero. So, put on your cape and let's get started!

    1. TCPA compliant for SMS Marketing

    You might wonder what TCPA is. Let me wrap all in this story for you. 

    "You - a man trying to sell aroma oil and candles for ladies - those who are ready to pay $60 (even more) for a candle. Karen - who just fills in your checkout form to check shipping fee and then dip (aka. abandoned cart). So now you send her a message to tell her to checkout now with a discount code. 

    So if things go well, Karen rushes to checkout with your discount. Easier huh? But (yeah things often don’t flow the way we want) if Karen is not in the mood right now and feels like such an invasion of her privacy. She sues you - owner of the aroma store, with proof of TCPA Violations and you might pay up to $1500 per violation. Ouch!"

    TCPA compliance requires businesses to obtain prior express written consent before making telemarketing calls or sending text messages to consumers. 

    It also mandates certain disclosures and opt-out mechanisms and imposes penalties for violations.

    So what you should do now:

    1. Get permission: Don't be a spammer. Make sure you have explicit consent from customers before sending SMS Marketing messages. You must regularly review and update their policies to align with TCPA regulations. You can try this template for your policy.
    2. Be upfront: Don't be a liar. Be transparent about what type of messages customers will receive, how often, and how they can opt out. It's like dating. You wouldn't want to lead someone on or hide your intentions, would you?
    3. Identify yourself: Don't be a mystery. Every SMS message you send must include the identity of the sender, such as your business name or phone number. It's like introducing yourself to someone. You wouldn't want to have a conversation with someone without knowing who they are, right?
    4. Don't be robotic: Don't be a robot. Don't use auto-dialing or pre-recorded messages without explicit consent. It's like trying to have a conversation with a robot. No one likes that. So, make sure you're sending personalized messages manually or with the customer's consent.
    5. Honor opt-outs: Don't be a stalker. If a customer opts out, immediately stop sending messages to them. 

    To ensure proper consent under TCPA regulations over time, businesses should take more of these steps.

    2. Choose an SMS marketing platform

    You can not just send every single SMS from your mobile. Like email marketing, you also need a tool that helps you send SMS. 

    There are several SMS marketing platforms available, such as SMSGem, SMSBump, EZ Texting, and SimpleTexting

    What should you think of when choosing a platform:

    1. SMS pricing: Sending an email is free (theoretically), but with SMS, you have to pay for each SMS. So let’s take a look at SMS Pricing and see what fits your budget.
    2. SMS template: With a proven template, you can save lots of time writing your own text or sending tests. 
    3. SMS features: Personalized text or segmentation which helps your text win more.
    4. SMS analytics: Tracking of SMS and its performance is a must for you to analyze what’s going right and wrong and optimize your campaigns 

    3. Keep your text SHORT, SWEET and DIRECT

    SHORT: SMS texts have a character limit of 160, so important to keep your messages short and to the point. Avoid using jargon or complicated language, and focus on delivering a clear message that is easy to understand. 

    SWEET: Remember that we're talking to real people here! So, let's keep it human, shall we? Injecting a little bit of humor is a great way to make your message stand out and create a memorable experience for the recipient. 

    Whether it's a playful emoji, a funny GIF, or a witty one-liner, adding a touch of humor can help create a more engaging and enjoyable experience for everyone. So, let's keep it fun - after all, who doesn't love a good laugh with their morning coffee?

    DIRECT: Keeping it real and personal. No need for fancy marketing jargon or formalities - let's just call their names like we're chatting with a friend! And remember to tell you who you are.

    4. Time to send SMS appropriately

    Timing is everything when it comes to SMS Marketing. Avoid sending messages outside of business hours or during times when your customers are likely to be busy or distracted. Even to normal users, time is a so sensitive factor that Android helps users schedule messages to send later.

    These are some tips for you to set the time perfectly:

    • Think about when your target audience is most likely to be available to receive and respond to your message. 
    • If you have a national or international audience, be mindful of time zones when scheduling your messages.
    • The purpose of your message can also influence the best time to send it. For example, if you're sending a promotional offer, it may be best to send it during a time when people are more likely to be making purchasing decisions.
    • Test and track: It's important to test different send times and track engagement metrics such as open rates and click-through rates to determine the best time to send SMS messages for your specific audience and purpose.

    Overall, there is no one-size-fits-all answer to the best time to send SMS messages. By considering your own target audience and with the help from SMS Marketing Platform to help you track for the best result. 

    5. Analyze and optimize

    Finally, you’d better understand what works and what doesn't with your campaign. When it comes to tracking and analyzing SMS Marketing messages, we know it can feel a little bit like stalking - but trust us, it's for a good cause!

    By tracking engagement metrics such as open rates and click-through rates, we can better understand how our audience is interacting with our messages and make data-driven decisions on future campaigns. Plus, it's always satisfying to see those engagement numbers climb higher and higher! 

    However, you’re sometimes overwhelmed by numbers and charts. So a platform that works hard for you is a need. SMSGem is so user-friendly, even your grandma could use it! So, no need to stress about tracking and analyzing your SMS messages - we've got you covered. Just sit back, relax, and let our SMS app do the heavy lifting.

    Well, well, well - we made it to the end! Congratulations, you are officially an SMS Hero! We hope that this beginner's guide has been helpful in demystifying the world of SMS marketing for e-commerce. 

    sms gem marketing

    And if you ever need a little extra help, just remember - we're here for you, with our user-friendly SMS platform and our trusty detective hats (or magnifying glasses, if that's more your style). So, go forth and conquer the world of SMS marketing, and remember to always keep it human, keep it fun, and keep on texting!

  • The power of text messaging for your business

    Text messaging has become a powerful tool for businesses looking to connect with their customers quickly and effectively. With an open rate of 98%, SMS provides a unique opportunity for businesses to reach their audience directly, and see a significant return on investment (ROI).

    Let's look closer at the secret of the incredibly high return on investment of SMS texting.

    What is the power of SMS Marketing?

    One of the key advantages of SMS is its ability to deliver high-quality leads. SMS campaigns are targeted, allowing businesses to reach specific customers with tailored messages. This results in higher engagement and conversion rates, as customers are more likely to respond to messages that are relevant to their interests and needs.

    SMS also provides a cost-effective solution for businesses looking to reach a large audience. Compared to other forms of marketing, SMS is relatively cheap and easy to implement. Businesses can reach thousands of customers with just a few clicks, making it an attractive option for businesses on a budget.

    SMS can also be used to build customer loyalty and improve customer experience. By sending personalized messages to customers, businesses can create a sense of connection and show that they value their customers. This can lead to increased customer retention, as customers are more likely to continue doing business with a company they feel valued by.

    In terms of ROI, businesses can expect to see a significant return on investment from SMS campaigns. According to studies, SMS campaigns have an average ROI of 45%, making them one of the most profitable forms of marketing available.


    To maximize the ROI of your SMS campaigns, it's essential to follow best practices. This includes using targeted messages, segmenting your audience, and using analytics to track the performance of your campaigns. Additionally, businesses should consider using SMS with other marketing channels, such as email and social media, to create a comprehensive marketing strategy.

    In conclusion, SMS provides a powerful tool for businesses looking to reach their customers and see a high ROI. With its ability to deliver high-quality leads, improve customer experience, and generate a significant return on investment, SMS is a must-have for businesses looking to grow and succeed in today's competitive market.

  • Top 7 indicators to understand your ROI of SMS marketing

    SMS marketing offers a return on investment (ROI) that is difficult to replicate with similar digital marketing tools. In the same way that a cost-benefit analysis determines if the cost is worth the benefit, ROIs determine how your marketing investments are paying off.

  • Why SMS marketing still works in a world full of digital marketing tools?


    There is a surge in SMS marketing in 2021, and for good reason, that old method of marketing can bring your campaign higher ROAS ( up to 500%). As the number of mobile devices increases, the potential of this channel should not be underestimated.

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