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6 eCommerce Newsletter Ideas to Inspire Your Brand

If you operate an ecommerce store, chances are your online operations are powered by Shopify. After all, some 4.4 million websites around the world use Shopify and generated some $79.5 billion in revenue in 2022 alone. It’s the first choice for many people, from homemakers operating a business from home to renowned celebrities such as David Beckham.

Shopify offers a wide range of customization so you can put your mark on your online store. What’s more, the Shopify app store offers more than 7000 applications, such as Facebook Messenger chat apps, to help you achieve that customization. This allows specialist and niche businesses to build a global brand that serves their customers well and offers the highest quality products as well as great customer service. 

While Shopify makes it easy for you to set up and operate an online store, including customizable, easy-to-use themes, there is still a lot of work you have to do yourself. One crucial area in maintaining a successful ecommerce business is communication – in particular, letting your existing customers and subscribers know about special offers, new products, or other information via newsletters. 

Here, we look at six ecommerce newsletter ideas that will make your emails stand out and lead to higher conversion rates and revenue. 

How to Improve Product Discovery with eCommerce Personalization

Online merchants should make the most of eCommerce personalization to better the shoppers’ journey on your store. If you treat them like a VIP, you’ll be surprised by the outcomes.

Ecommerce Website Marketing: 8 Easy Steps to Succeed in 2023

So—you’ve got your eCommerce website, your Shopify apps, and your niche market selling smartphone accessories. Life is good. 

What’s even better is that the size of the US smartphone accessories market is forecast to grow to 74.43 billion U.S. dollars by 2026. To get a nice slice of this profitable pie, you need to do more than just dabble in website marketing. 

The goal of eCommerce marketing is to harness promotional tactics to generate awareness of your brand while increasing profits and sales. 

Happily, this guide is here to help. 

With eight steps to success in eCommerce website marketing, you’ll learn how to effectively promote your website, drive more sales, and become an overnight success (okay, perhaps not overnight, but this will definitely help).

Top 7 indicators to understand your ROI of SMS marketing

SMS marketing offers a return on investment (ROI) that is difficult to replicate with similar digital marketing tools. In the same way that a cost-benefit analysis determines if the cost is worth the benefit, ROIs determine how your marketing investments are paying off.

Why SMS marketing still works in a world full of digital marketing tools?

 

There is a surge in SMS marketing in 2021, and for good reason, that old method of marketing can bring your campaign higher ROAS ( up to 500%). As the number of mobile devices increases, the potential of this channel should not be underestimated.

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