The digitalization wave has made us rely more on smartphones for everyday tasks like shopping, ordering, payments, and accessing information. As a result, businesses are finding creative ways to engage customers on these devices. This is where QR Codes come in, helping you reach customers where they spend a lot of time - on their phones.
This trend started in 2020, with QR Code usage doubling to 25% due to the pandemic's convenience and safety benefits. This trend has persisted beyond the pandemic as digitalization continues. According to eMarketer, scans are projected to increase from 83.4 million in 2022 to 99.5 million in 2025. Clearly, QR Codes are assuming a bigger and more important role in our dynamic digital world.
Explore the article below for the top 7 ways businesses use QR Codes to inspire your strategies. Also, benefit from our free QR Code generator – a tool that lets you create QR Codes in seconds, at no cost.
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1. Connect with your website or social media sites
Social media and websites play a crucial role in any business. They help introduce your company and provide essential information. QR Codes act like convenient shortcuts, effortlessly connecting potential customers to your online presence. By scanning these codes with their mobile devices, users can instantly access your content without the hassle of typing in web addresses.
Strategically placing QR Codes opens up more engagement opportunities. Whether they're on menus, packaging, business cards, or posters, these codes encourage potential customers to scan and discover more. As businesses search for innovative ways to connect with customers, the captivating and easy-to-use nature of QR Codes becomes a smart choice for boosting customer interaction and getting the word out about your business.
2. Provide more information about your products and services
QR Codes offer a straightforward way for customers to quickly access more details about your products and services. No need for them to ask or search through. You'll often find QR Codes on product packaging, websites, or menus. Scanning one can lead customers to videos, pages with product info, reviews, usage guides, and promos like discounts or giveaways.
This quick & straightforward access to information provides excellent customer service while making info-sharing easier. Instead of hunting for tips online or visiting your service center, customers get quick insights as they open their purchases. This saves time for both sides, going beyond expectations. These insights help customers make informed purchase decisions and make the most out of your products.
Additionally, QR Codes enable you to track how often they're scanned and which products or services attract the most interest. This data aids in optimizing your products and services for an enhanced experience.
3. Gather feedback from customers
People value online reviews, but when the process isn't easy, they tend to skip it. That's where QR Codes come in. With their user-friendly appeal, QR Codes are commonly used to collect customer feedback. Users can just scan them with their smartphones, instantly accessing the review form on platforms like Google Forms. This eliminates the need for searching or manual typing.
4. Provide an easy method for customers to pay for goods or services
QR Codes aren't just for info – they're transforming payments too. Forget cash; now it's credit cards, bank transfers, and smartphones ruling the scene. By 2025, around 30% of smartphone users might be using QR Codes for payments.
When the QR Code is scanned, users are directed to a payment page where they can input their preferred payment details or employ mobile payment solutions such as Apple Pay or Google Pay to finalize the transaction.
Speed and convenience take the lead. Not only does this mean a smoother customer journey, but it also translates into higher conversion rates. QR Codes are changing the payment game, and they're doing it with style.
5. Provide a contactless ordering process
Numerous restaurants are harnessing the power of QR Codes in a smart and efficient manner, revolutionizing how they manage menus and orders. Instead of using physical menus and the traditional process of ordering with staff assistance, they've introduced QR Code menus.
Customers can effortlessly scan the QR Code with their phone cameras to access the menu and place their own orders. The kitchen receives the order promptly, and once the food is ready, it's brought to the customers. Real-time updates enable customers to easily track their orders.
This smart contactless table-ordering solution with QR Code is reshaping the restaurant industry. It offers a safer, more convenient, and faster way to order. This innovative approach enhances the customer experience, streamlines the restaurant's workflow, and drives increased revenue.
6. Tell customers where your business is located
QR Codes offer an excellent solution for embedding or storing your location. With a simple scan, customers can easily locate your store on Google Maps. From there, they can effortlessly share it with friends or leave a store review within seconds.
7. Help customers connect with your WiFi effortlessly
QR Codes empower customers to effortlessly access your WiFi network. With just a swift scan, your customers gain instant entry to your WiFi, without the hassle of asking for or typing in passwords manually.
The bottom line
In conclusion, the widespread adoption of QR Codes has ushered in a new era of convenience and efficiency for businesses across various sectors. From seamless website access to frictionless payments, from interactive menus to instant Wi-Fi connectivity, QR Codes have undoubtedly transformed the way businesses engage with their audience.
There are many other ways where QR Codes can have a great impact. However, we believe that the top 7 mentioned above are the most immediate, beneficial, and simple use cases that you can easily apply to your business and witness their effects.
To facilitate easy implementation, we are excited to introduce a free QR Code generator tool powered by DingDoong. This tool helps you create your own QR Codes within seconds and without any charges. Supercharge your brand - harness QR Codes today!