Facebook Event Match Quality - Everything you need to know to score Great

Unless you are looking to waste more Ads Spend on junk audiences, Event Match Quality should earn the right amount of your attention. This article shows you how to stay on top of this tech when you set up your Facebook Pixel, even if you don’t have a huge budget for it. The end goal? Maximize conversion, minimize cost.

Why aren't you riding the cross-border shopping wave just yet?

Overseas shopping is the new billion-dollar business, and people are willing to spend higher on overseas goods. Why is it happening and at which rate? What do customers think when they place their orders from abroad?

Raise e-commerce standard with Group order, the future of online shopping

You’re hauling for your wardrobe, you’re done with your shopping on this site, but the cart’s total is $10.01 shy of the free shipping offer threshold. What do you do now? Pay the shipping fee? Or pick more things to meet the requirement? 

5 best easy-to-use Shopify themes you should try

Picking the right theme for your online store stands crucial at the early stage of running your business on Shopify. This e-commerce platform has been providing a variety of themes both free and paid, which you can choose from and make the most of features to best represent your store.

Shopify gives some key advice that is helpful for your choosing theme consideration. If you’re not too familiar with customizations or your selling products are simple, free themes might be a good choice you can start with, as they have all fundamental e-commerce features available to serve your most demands. Otherwise, premium themes (paid ones) are appropriate if you want to leverage your store’s display, functionalities, and customer experience to a much higher level.

Don't miss out on our recommendation for top easy-to-use Shopify themes in the following section of this article.

On this page

  • Discover 5 simple-but-awesome Shopify themes below
    • Dawn
    • Taste
    • Be Yours
    • Impulse
    • Prestige
  • Summary

5 simple-but-awesome Shopify themes:


To be known as Shopify's first free OS 2.0 theme, Dawn has been the solid principal model followed by many other themes. Store owners, especially beginners, love Dawn because its outstanding features were developed based on a set of best practices that enable them to build their good-looking and functional website.

The set of practices mentioned here is optimized performance, a friendly interface for both merchants and customers, accessibility, and flexible design using sections and blocks.

The well-built layout with large media options helps feature the store's products in a great visual storytelling way. Quick steps to set up, many professional functions available for free, and adaptability to different industries such as clothing, health & beauty or books, etc. - those benefits are enough to make Dawn a perfect choice for any new Shopify stores or the ones not requiring many customizations for their website. Dawn is also the default store theme when you first sign up with Shopify.

Dawn details:

  • By: Shopify
  • Store type: Fashion, health & beauty, accessories, books & toys
  • Cost to use: Free

Another free popular theme on Shopify is Taste, which also has the smart simplicity approach like Dawn but is a bit more bolder and vibrant. It allows stores to emphasize their products with bold headlines, industrial fonts and a strong contrast color palette.


Taste theme applies the spacious design to catch the visitor's eyes on the featured content. You can make the most of these spaces to highlight the products solely with breathtaking visual design or provide a few detailed descriptions besides the products. Taste theme is highly recommended for on-a-budget stores which still seek to create an energetic feeling and focused attention stimulus for products in store.

Taste details:


  • By: Shopify
  • Store type: Food & beverage, restaurant
  • Cost to use: Free

Be Yours

If you are a fan of the Dawn theme, you absolutely love Be Yours as it is developed based on Dawn and inherits all outstanding features of this free theme like mobile-friendly interface, fast-loading speed, fully OS 2.0 supported and easy-to-use design technique using sections & blocks. Not only that, Be Yours lets you reach a higher customization level with more built-in features such as image comparison between before & after, free shipping messages, product variants for customers' pick and many other things to boost your store's performance.

Some fun facts about Be Yours and its creator - RoarTheme, in which you may be interested as it has many “firsts” since its release on Valentine's day in 2022 are:

  • The first new Shopify Theme Store Partner in 3 years
  • The first Shopify Theme Store Partner based in Asia (it is in Vietnam)
  • The first successful theme submission built from the Dawn framework.

You can view demo stores applying this theme with four available example presets in the beauty, fashion, plant and headphones industry as well as choose to try the theme in unlimited time before making the purchase decision.

A super great after-sale service is also a huge plus for using Be Yours theme. If you have any queries about features or face difficulties during the theme editing process, you can easily reach out to the support team and they will ease your concerns with instant solutions.

So, Be Yours is highly recommended by many theme experts and store owners through its received reviews. It is really well-suited for customers looking for a versatile theme with a collection of rich features and substantially customizable ability.


Be Yours details:

  • By: RoarTheme
  • Store type: Fashion, health & beauty, accessories, food & drinks, arts & crafts, electronic equipment
  • Cost to use: $250 USD (one-time payment for lifetime service)


The next premium theme that comes in this top list is Impulse. This theme is certainly worth considering when you want to have a clean and modern designed website. It is visually proved through its demo stores in three preset options: clean, modern, and bold. For example, no matter how many items you have for the menu and set them under the mega display, everything will be well-organized with a clean layout which creates comfort for customers during navigation.

Interestingly, Impulse's creator team did a research across Fortune 500 retailers to develop the theme's great features that help to sell. That's the reason why you can find cutting-edge displays in promotion banners in this theme, a large full-width and high-resolution image banner with text section and parallax effects will surely impress many customers.

Impulse details:

  • By: Archetype Themes
  • Store type: Fashion, health & beauty, accessories, food & drinks, arts & crafts, electronic equipment
  • Cost to use: $320 USD


The last Shopify theme to recommend in this article is Prestige, a theme specifically designed for premium, high-end product brands. If your store is in fashion and beauty and aims to build a high-class brand for the niche market, this theme is definitely well-fitted.

There are three styles that you can build with Prestige: Allure, couture, and vogue. Each style serves a specific look and feel; for instance, allure is based on traditional e-commerce but contains a fresher approach with stylish & sophisticated design like luxurious brands always do. For couture, the style is more about soft and feminine-oriented, while vogue is about dynamic, lively and sleek design.

Prestige details:

  • By: Maestrooo
  • Store type: Luxurious fashion, health & beauty, accessories
  • Cost to use: $320 USD

To sum up

There is no perfect theme, it depends on how it fits your demand and expectation to build an online store. Dawn, Taste, Be Yours, Impulse and Prestige are the recommendations based on our research in this article, which you can refer to widen your choice list. Shopify provides transparent information about each theme in its library with a demo view and feature details, so what you need to do is identify your industry, your products, customization demand and other critical requirements. Next, filter to find the best-matched theme on Shopify and look at themes' reviews to make a smart decision for the final step.

Group order: Rolling out for all Shopify stores in the coming time

If you're looking for a solution to encourage purchases on your Shopify stores without having to join third parties and pay them commissions, this article is what you need.

This article will address all of your inquiries on Group order and the way to enable this function for your Shopify stores for free

You’ll grab:

  1. What’s Group order?
  2. What’s Group order used for?
  3. What are the benefits of joining a group order?
  4. DingDoong offers the group order function for all Shopify stores for free
  5. How does DingDoong’s group order function work?

Enjoy the article to empower your business now!

What's a group order?

There are several definitions of group order:

A group order is considered as "where everyone joins a shared cart using a link  Everyone in the order can see where their orders are with joint tracking, and orders are individually packaged for easy order distribution" by Uber Eats

According to Panerabread, Group ordering is "an enhancement that provides you (the host) with a sharable link, allowing your associates (invitees) to add their menu items to a single order that you'll pay for at checkout". 

Sharing the same idea, DoorDash agrees that "A group order allows multiple people to add their individual items into a collective order cart at the same time" and Cafe24 states that “Group buying is an online shopping practice where several buyers band together and purchase a specific product in bulk for lower prices per person”

To Deliver Kpop, an agency that offers buying & shipping Korean products services, Group order has been narrowed down to "a merch-buying activity where fans add their personal orders to a shared online cart or basket at the same time."


Although Group order is defined in different ways, they all have something in common.  It's simple to grasp group order meaning with four key points:

  • A group order is a buying activity where a group of people join a shared order link that they can use to place orders together
  • Each person adds their own orders to a shared online cart from their own device at the same time
  • They also get delivered together to the same location at the same time. Orders are individually packaged and labeled for easy distribution
  • The owner pays for the full cart and splits the payment among the invitees later

What's a group order used for?

Group ordering can be used for different purposes:

Group shopping

There are numerous reasons why group shopping can be effective in some contexts. It's shopping for office supplies, family groceries, or niche items. People staying in a shared living space, digital spaces (like niche or hobby groups and forums) or a group reunion benefit greatly from the buying habit because they can order on their own and ensure they get exactly what they want (pick their favorites or leave their special customization for the store). The host also makes online shopping for the team easier by not having to chase anyone down for their order. Another reason why group shopping is useful is the store’s total cart promotion, which encourages a higher cart total, so people may invite their friends to join for the purpose of the promotion.

Overseas shopping

Overseas shopping is incrementally popular, especially in developing countries such as Vietnam, Thailand, Indonesia, India, and even in developed countries as well, such as Korea. The sole purpose of a collective order for overseas goods is to save on shipping costs. International shipments are expensive, so why not put a big order together to make the shipping fee worthwhile? Better yet, this fee can also be split among people, making it even cheaper.

Food ordering

Group eating is a common practice in the workplace, at a party, or at a family or friend reunion. The real struggle begins when the host has to order for a group of people and food choices that do not match. Group ordering simplifies how people organize team meals by letting teammates select their own dishes made to their specific tastes. That saves his time and ensures their satisfaction. It also helps to save on delivery fees by combining many meals into a single delivery and reduce meal costs by utilizing online store discounts.

What are the benefits of joining a group order?

Making online shopping easier

To the host

Group ordering is the most convenient method to place an order online with the family or the whole office. The host never has to chase anyone down for their order ever again. It's also a simple way to enjoy a group meal with all friends without having to know what they want to eat.

The host has full control over the orders of the invitees. It's unnecessary for him to keep track of all people's orders and worry about missing someone who hasn't ordered yet. He also doesn't have to remember everyone's order decisions or rack his brain to divide money on the total bill. He can easily log in and see who ordered and who didn’t. He can manage the number of people ordering as well as the amount each person spends on that shared cart.

Group ordering facilitates the host to satisfy even the pickiest. Put yourself in the shoes of the host. Do you remember when you’d order food for your team and several of them would complain? They either didn’t like the food you provided, or it didn’t meet their dietary needs. With group order, those problems become a thing of the past. By allowing everyone on your team to order their own individual meal, you ensure they get exactly what they want.

In addition, the host doesn't have to guess how much food to serve because the invitee orders the exact amount of food they need for each meal, which helps to cut food waste and reduce the risk of overspending.

To the invitees

Group ordering makes online shopping for a team easier than ever and saves a lot of time. People don't have to gather around a shared phone and choose their items in turn. Instead, everyone can customize their orders at the same time from their own phones.

Not only do invitees get to order their favorites, but they can also leave notes for stores regarding their orders. This means they can request special customizations (a photo book using their own photographs, layout, typeface, colors, phrases, and wording) or let the restaurant know of any of their dietary preferences (any allergies, or whether coriander, tomato,... is allowed or not).

Many people are not familiar with online shopping, payment, and shipping processes. Therefore, they choose to join a group order where the group order managers will do the difficult work of buying and shipping for them. All they need to do is to add their favorites to the shared cart and wait for the order to arrive.

Saving on fees

There are extra fees and charges for handling and delivery of individual items, people find the most efficient, less expensive way of purchasing, they thought of doing group orders. 

Firstly, everyone has to share the shipping fee, so it is cheaper compared to when people are purchasing an item alone. Since orders are placed together, people only pay one delivery fee instead of multiple fees for each individual order.

Secondly, group ordering can cut down on purchase price as the purchase is made in bulk. Bulk buying may also be subjected to discounts and promos depending on the online store. So, that’s an additional reduced cost.

Thirdly, not to mention, there is no minimum spending required. Some online stores just support delivery for orders with a certain cart value. Therefore, buyers are unable to get delivered if they don't reach the minimum cart value or they have to pay a high fee for the service or delivery.


Bring people closer together

Group ordering facilitates connection among teammates, increases employee productivity, and builds a stronger team culture. Instead of placing individual orders, people can enjoy ordering and getting the same delivery with their team while still making their own selections and having their items individually grabbed and labeled.

Bring huge advantages to merchants

Group buying practice creates a mutually beneficial agreement for all parties involved. Businesses that let customers order in groups from their online store benefit immensely from this:

Encourage orders on their website

Allowing a group of people to place an order in a shared cart gives merchants access to more potential customers rather to having them all make orders separately. The invitees are likely to come back and make a purchase on their own or with another group. Therefore, online sellers may more and more broaden your potential customer base and enable many people to know about your brand and products.

As mentioned above, many people turn to group order as a way to cut their shipping or purchase costs. As a result, by offering custom discounts and promos, online sellers are driving more sales volume to their businesses. For example, if you offer a 20% discount on total cart value for orders over $70, people who order individually will fall short of the required amount, so they may invite their friends/ family/ colleagues to join a group order to be eligible to apply that promotion. Therefore it's clear that for the same marketing cost, merchants are earning more in a single transaction

Increase customer experience

With the amazing advantages already discussed, it's easy to see that group buying brings customers a great shopping experience: making shopping online easier, saving on fees, and facilitating connection among teammates. As a result, shoppers have no reason to abandon their carts, which helps merchants increase the conversion rate and lower the abandoned cart rate.

Reengage customers to connect with their friends, family and colleagues

People had to suffer a long time of terrible physical distance throughout the Covid 19 epidemic, so they desire community and connection with family, friends, and colleagues more than ever. Group buying is an effective way to bring people closer together. Many local businesses consider connecting people as one of their missions. For example, Sarah Barron, Chief Marketing Officer at Domino’s stated that “As the nation recovers from the pandemic, we wanted to encourage families and friends to reconnect and enjoy a Domino’s together! What better way to get people’s attention than to yodel it from the rooftops”

Save on delivery costs and staff resources

Online sellers can save their time and staff resources by handling just one bulk order rather than several individual ones. They may reduce the number of deliveries and vehicles they must rent and avoid being overburdened if there aren't enough staff members to handle many deliveries.

 >>> Group order may be a necessary part of people’s lives now, and more and more stores are finding a way to offer group buying experience for their customers. Dig more into it or you will miss out on a lot of things!

DingDoong offers the group order function for all Shopify stores for free

It is clear that group order brings great benefits to merchants, but the question raised is "How Shopify merchants can enable this function for their online stores?"

Although many third parties offer group order feature, there are some limitations. Merchants don't have their own playground, they must register as online booths on other apps/websites. They must follow certain rules and split commissions on each order placed for their agency.  All order processing and delivery are both under the control of a third party. Furthermore, group order feature is only available in a few categories. Most third-party providers only provide food ordering, leaving other businesses with little choice except to rack their brains for a solution.

Understanding the specific problems that most merchants are facing, DingDoong has brainstormed and tried to fill the gaps between the app and the users by releasing a Group order feature which allows merchants to offer their customers a group buying experience for free



All businesses may apply group order function regardless of their category.  They have their own control over order processing, delivery and payment. They have their own playground and don’t have to share commissions with anyone. A fully customizable widget with no loading speed effect, DingDoong ensures a rewarding & hassle-free experience for all of our customers

Aside from the amazing feature of Group Order, DingDoong is a complete and top-notch tool supporting all local businesses. Let's discover what DingDoong can help you out:

  • Setting different date & time slots for delivery/ pickup 
  • Check customers' delivery eligibility
  • Limit the number of deliveries per day or time slot
  • Manage orders effectively, never miss a single order or shipment deadline

 >>>  Visit DingDoong on the Shopify store now to discover how amazing the app can level up your revenue!

How does DingDoong’s group order function work?

To maintain its fast original loading speed, DingDoong app initially preserves the basic flow of group order function the same as others. However, we are all ears to our customers and tailor it accordingly and are about to release a new version of group order with advanced features down the road. Rest assured that we are keeping our products updated day by day to bring our beloved customers a worthwhile experience.  We sync all Shopify promos and discounts to the app so buyers can easily see all of merchants' deals & offers and pick the most suitable for them.

The flow is easy for merchants to set up and for customers to enjoy, check the chart below to get a deeper insight into it:

  • Create a group order: A group order is created with a custom name, either at the beginning of shopping when a store is chosen or at check out. A link will be created to invite people. The one who created the group order is the owner of the cart. 
  • Sending invitations to friends: the link is sent to the people whom the owner wishes to invite. Their friends enter their names and start shopping. 
  • Items are added to the cart: Both the owner and their friends can add items to the cart. The owner can see who’s adding what and at what price. 
  • Review the cart: Everyone finishes their shopping and finalizes their decisions. The group’s owner reviews the cart, decides which one they’re willing to pay for, and edits the final cart. He is the only person who has control of all the invitees’ orders
  • Pick delivery date & time: The host consults his invitees to make the final decision on their preferred delivery date and time
  • Payment: The owner of the group pays for everything in the cart, either theirs or their friends'. Their friends pay the owner their due personally. 
  • Shipment: The cart is shipped to the owner’s chosen address.

 >>> We are at the final step of launching the feature, keep following us to become the first to try it out!

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