With smart shopping campaigns, Google has put a lot of automated solutions into it to require the least maintenance. However, to find the balance between your E-commerce strategy and your campaign management, still needs your job of optimization to be done. In this article, you will know all the best practices.
Google is a place that billions of people search for their needs every day and Google shopping ads can present your products in a visual and engaging way to them. It displays products not only with description, price or review, but also with images which make you stand out in the crowd and more appealing through all Google platforms including Google search, Google websites, Youtube or even Gmail. Smart shopping finds your new customers but it also remarkets the shoppers who have visited your website.
In this article you will know Google’s requirements and step by step of how to set up a successful smart shopping campaign to scale up your online business.
Order management is a catch-all phrase for a vital element of online store operation. It is the process by which customers’ orders get tracked and progressed from the beginning to the end. It is a business process that overlaps project management, customer service and many other areas. From order placement to post-sale, many business processes can be automated.
eCommerce automation involves combining the right eCommerce software with the right processes and the right people to streamline and automate the order lifecycle. This reduces the complexity and redundancy of many tasks that an eCommerce retailer typically faces from the time a customer places her order until the time it is delivered to them.