The two most significant factors to consider when approaching your customers with review invitations are timing and the review journey because both can affect conversion rate. Many companies make the mistake of inviting their customers to leave a review too early, when in fact, customers tend to leave a review once they feel that they have an informed position from which they can publish their opinions about a product or service.
Online reviews are of increasing importance in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews not only signal consumers’ sentiment but also influence the search engine rankings that can make or break a business. Clearly, reviews are an increasingly important signal to consumers and to search engines trying to display the most meaningful results. Any dropships who are serious about eCommerce should account for reviews as part of their game plan for success. Below is how you should integrate your online reviews with SEO strategy.
Online reviews for local businesses can primarily be found in one of the big three review hosting sites: Google, Yelp and Facebook. When it comes to your online reputation, you want to have a positive presence across all three platforms, not just Google or Yelp or Facebook.
While you set up your ecommerce store on Shopify, the question when you heard about CTA buttons is that do you really need them? And it can lead to a terrible result if you poorly place them in your store.
Would you like to track button clicks on your Shopify store with Facebook Pixel? If you have an Facebook Ad Account, you should take advantage of it to track the effectiveness of call-to-action buttons on your site. With the CTA buttons app, the setting is getting more easier.
If you are having more than one CTA (call to actions) button on your Shopify store, it is extremely important to track the effectiveness of each button to create a high-converting CTA for your store. Through Google Analytics, now you can know how easily to learn your customer’s behavior.