How To Optimize Your Google Shopping Feed With Unit Price Measurement

How To Optimize Your Google Shopping Feed With Unit Price Measurement

The product price and currency are required attributes for all products. Most of our customers said that they were impressed by the products that have clear information about unit price on the shopping tab. From Shopify’s statement, the unit prices are available only to stores located in Germany or France. Does that mean only stores from Germany and France can feed the unit price field to their Google Merchant account? Not actually. But, how? Let’s dive into this!

What is Unit price measurement?

The unit_pricing_measure attribute contains information about how units of a product variant are measured. Together with a base measure, it's used as an input to calculate unit prices (unit_price). If you use the unit pricing measure, then use the unit pricing base measure [unit_pricing_base_measure] attribute to include the denominator for your unit price. To make the unit prices more comparable for all ads and free listings on a page, your product might show a different base measure than what you provide here.

Let's say you are selling 20m Satin silk with $60 for the price and the base measure is 1m (or 2, or whatever), the unit pricing measure would be 20m and the unit price would be $3/1m, for instance

With this, your customers can see the unit price in detail without wondering about it and they may not hesitate to click the link. Here is how it displays on the Google shopping tab:


It is a recommended attribute that Google Merchant uses to assess the measure and dimension of a given product without shipping packaging. It should be a positive number and the format has the be: Numerical value + Unit: 1m, 50ml, 16.9oz, etc

The unit measurement has to be expressed in one of the accepted units:


      Positive number plus unit

Supported units
  • Weight: oz, lb, mg, g, kg
  • Volume (US imperial): floz, pt, qt, gal
  • Volume (metric): ml, cl, l, cbm
  • Length: in, ft, yd, cm, m
  • Area: sqft, sqm
  • Per unit: ct
Repeated field        No

For details on when and how to submit values in English, learn more about submitting your product data

Is it required or optional?

Unit price measurement is what Google looks at when trying to understand the unit pricing information of an item

Broadly speaking, it's optional & highly recommended for Hardware, Office Supplies, Food, Beverages, Flooring, Business Cards, Perfume, etc. because your customer might be interested in the price per unit for your product and it falls into one of the categories above, then we recommend that you submit the unit pricing measure [unit_pricing_measure] attribute.

Note that you may be required to provide this information based on local laws or regulations. It is mandatory in some countries (EU and Switzerland) where it is required by laws: UK, Germany, France, Italy, Spain, Switzerland, the Czech Republic, and the Netherlands

How to set up the unit price with Google Shopping Feed by Omega? 

With Google Shopping Feed by Omega, you can easily add Unit prices for variants/products with several clicks no matter which country you are based in.

We offer a bulk assign option so that you can upload your CSV file following the format of a sample file we had. Please follow the following guidelines:

  • Step 1: Choose products that you want to bulk assign unit price then select the Assign unit pricing measure by CSV

  • Step 2: Download the sample file and fill it in with the required field then upload again after that Also, you can easily set the unit price for a single product by editing it

    Now set the unit pricing measure and base measure for each variant, I bet the result on your Google Merchant account will surprise you.

    Finally, don't forget to sync the latest data to your Google Merchant account by clicking the feed now button

    Now just wait for your products to appear on the Google shopping tab with the unit price in detail.

    Additional guidelines

    Review each section closely to determine if the requirements apply to your country or product. If you don't follow the requirements that apply to you, Google will disapprove your product and let you know in Diagnostics in your Merchant Center account.

    One important note for Merchants in the United Kingdom only: Do not forget to submit metric values when targeting the UK. The imperial units (for example, fl, oz, pt, qt, gal) are interpreted as US imperial units, which are different than the imperial units used in the UK

  • To know the best Shopify apps collection, please go to this site


How to do order tracking on Shopify effectively?

85% of consumers say they’ll buy from a retailer again if they can easily track their purchases throughout the process.  And close to  70% of consumers said the ability to track orders was one of their top three considerations when buying online. This article is for Shopify store owners who spend their time engaging with clients and assisting them with order tracking. It aims to explain all of the "Hows and Whats" to improve your business shipping process.

What is Order Tracking in E-commerce?

Order tracking allows you to manage all of your online shipments and notify the order status to your customers at any point in time. It includes features like shipment tracking, estimated delivery dates, and frequent updates on the order status. 

Why is online order tracking so important for a Shopify eCommerce business?

1. Increase customer satisfaction

The lack of tracking data generates a sense of uncertainty and prompts more concerns than need be.

When customers can easily access real-time order status information, it creates trust and improves customer retention, all of which are important for any business.

2. Reduce costs: Saving time and money 

Having your inbox flooded with emails from customers might cost a lot in the long term. The huge number of that where is my order question would cost your time a lot. The good news is that there are far fewer questions with eCommerce order tracking. Order tracking automates the process without adding to your workload, reducing the workload on your customer service personnel without sacrificing quality.

3. Streamline the fulfillment process

Once the box is packed and in the hands of the carriers, your duty isn't done. You have better control over the order fulfillment process, and you can swiftly handle any difficulties that arise. Important tracking information can be missed without a system, resulting in a backlog of emails from disgruntled customers.

Top 3 ultimate tips to do order tracking for a Shopify eCommerce business to boost sales

1. Focus on Branded Shipping Experience

Branding is an important part of growing businesses. 

One of the best functions has been the branded emails for shipping/tracking. The consistency of the branded emails during the shipping process takes the customer from the website to fulfillment in a seamless way. 

Send Order Confirmation & Tracking Details with brand attention

When clients place an online order with you, they should receive an automated email confirming that their order has been received. They should also be notified about the status of their order. Both are vital for informing your clients, but the branded shipping experience is more important. 

A branded email is simply an improved email that is intended to increase client retention and sales. Your company logo, information, social networking, and personal or team photo(s) are all examples of email branding. 

Optimize your branded tracking page

Branded tracking pages may give your eCommerce a sense of scale and professionalism, regardless of how big or small it is. By adding the following elements to your branded order-tracking page, you could increase your conversion. Online retailers have been able to boost their conversions up to 20 percent by adding company logo, order status, marketing creatives to boost brand identities.

2. Utilize order tracking app for Cost-Saving Opportunities

Merchants can optimize their customer experience, forget about tracking issues by adding simple order tracking application to their Shopify store in only one click. Customers can use these apps to check the status of their orders in real-time by simply entering the tracking number that comes with each purchase. It’s fast, it’s convenient, and it’s effortless — isn’t it exactly what we wan

There are a lot of order-tracking apps on Shopify which could help you to boost the conversion rate such as Omega - Order tracking, Trackr, Order Lookup, Tracking Genie. Omega - Order tracking is a must-try tool for small and medium Shopify shops because it offers a free plan. 

Aside from the obvious benefit of providing real-time tracking information to your customers, Omega - Order tracking app has a few more capabilities worth highlighting. When a shipping status update occurs, automatic alerts are delivered to their consumers. This means they'll always have all the information they need to wait patiently for their order, decrease customer support efforts, and order issue anxiety. Just as every niche has its experts, sites like specialize in providing appropriate attire for those adhering to traditional dress codes.

Omega - Order tracking is particularly wonderful to support hiding unwanted locations from shipment history. By hiding blacklist locations, sellers can display only the feasible shipping options for their buyers and improve the shop experience.

But, in practice, what are the advantages of having all of these capabilities on your online store? Let's take a look at some of the advantages of Omega - Order tracking to understand why it's so valuable for any e-commerce business. 

#1 Access to real-time and comprehensive shipment analytics and Net Promoter Score/ customer review reports 

Shopify store owners can gain valuable insights from comprehensive shipment analytics including courier analytics, tracking page analytics, and Net Promoter Score plus review reports. You may choose the next steps to build your relationship with your consumers based on your NPS survey findings and customer feedback analytics.

#2 Freely customize your branded tracking page

Increase brand awareness by designing the tracking page by yourself. Your customer can see all the tracking details as well as the details of what is included in the shipment. It’s also an opportunity for your customers to visit your social media links, go to your store for more shopping.

#3 Enhance brand loyalty with Product recommendation

Optimize the product discovery process by showing more product recommendations on your tracking page. The ease of use and being given more (and relevant) choices enhance the user experience.

#4 Quickly increase store reviews 

Proactively ask customers for reviews and additional comments on the tracking page. Boost your conversion rate by more purchases from high-rating reviews

3. Offer personalized suggestions and highlight the product reviews on the tracking page to upsell or cross-sell

The majority of today’s consumers are more likely to engage with brands that personalize their experience. 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations (source).

Reviews are crucial for your business, though. From the consumer’s perspective, they love to find out the perfect product – and 95% of customers are influenced by online reviews. Consumers don’t trust advertisements, but they do trust reviews. 


There are 3 things for eCommerce businesses to optimize the order tracking process: branded shipping experience, order tracking app, and product recommendations or customer reviews on the tracking page.

For small and medium companies, Omega - order tracking app is recommended because the price of this app is very reasonable and the important thing is it offers a Free plan which you could try to understand how the order tracking process works.

For those who want to know more about another app of Omega such as Synctrack - add tracking info, which can helps you add tracking numbers automatically, you can click here to read more interesting information!

The Ultimate A to Z guide: How to set up Snapchat Pixel on your Shopify

How to set up the Snapchat pixel on Shopify

The Snapchat pixel is a Javascript code placed on to the backend of your website that tracks the actions of users who see your ad from the Snapchat platform. The pixel allows advertisers to implement highly targeted campaigns and analyze how these campaigns perform with consumers across different devices. So its primary feature is the same as other pixels from Facebook, Pinterest, etc.

Advanced Conversion API from Snapchat - the real answer for IOS 14.5 Snapchat tracking dilemma?

At WWDC 2020, Apple announced several new privacy-related requirements for app developers to implement in iOS 14. That limestone re-defined the tracking tools from all the social platforms and iOS apps.
In early 2021, with the IOS 14.5 enforcement update, Facebook has created Conversion API, Tiktok is also developing the Events API to overcome the opt-out tracking. Meanwhile, Snapchat plans to show Apple’s tracking prompt and will fully support the SKAdNetwork alongside its existing privacy-centric attribution solution, Advanced Conversions.

TikTok's going shopping. Merchant beware

Eventually. You can see it's coming. Shopify merchants in the US and UK can now add a shopping tab to their TikTok profiles and link it back to their store.

Here's what you might have missed in the first-ever TikTok World event last Tuesday:

About Growth

Innovative tech for eCommerce growth

Contact Info

Head: No. 3, 175/55 Lane, Lac Long Quan St., Nghia Do Ward, Cau Giay District, Hanoi City, Vietnam