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How to do order tracking on Shopify effectively?

 85% of consumers say they’ll buy from a retailer again if they can easily track their purchases throughout the process.  And close to  70% of consumers said the ability to track orders was one of their top three considerations when buying online. This article is for Shopify store owners who spend their time engaging with clients and assisting them with order tracking. It aims to explain all of the "Hows and Whats" to improve your business shipping process.

The Ultimate A to Z guide: How to set up Snapchat Pixel on your Shopify

How to set up the Snapchat pixel on Shopify

The Snapchat pixel is a Javascript code placed on to the backend of your website that tracks the actions of users who see your ad from the Snapchat platform. The pixel allows advertisers to implement highly targeted campaigns and analyze how these campaigns perform with consumers across different devices. So its primary feature is the same as other pixels from Facebook, Pinterest, etc.

Advanced Conversion API from Snapchat - the real answer for IOS 14.5 Snapchat tracking dilemma?

At WWDC 2020, Apple announced several new privacy-related requirements for app developers to implement in iOS 14. That limestone re-defined the tracking tools from all the social platforms and iOS apps.
In early 2021, with the IOS 14.5 enforcement update, Facebook has created Conversion API, Tiktok is also developing the Events API to overcome the opt-out tracking. Meanwhile, Snapchat plans to show Apple’s tracking prompt and will fully support the SKAdNetwork alongside its existing privacy-centric attribution solution, Advanced Conversions.

TikTok's going shopping. Merchant beware

Eventually. You can see it's coming. Shopify merchants in the US and UK can now add a shopping tab to their TikTok profiles and link it back to their store.

Here's what you might have missed in the first-ever TikTok World event last Tuesday:

Snapchat - Why you should advertise in such a potential platform for the young generation

There are so many different social media platforms today to choose from a waiting list such as Facebook, Instagram, Youtube, etc. And with the long-term history established since the beginning of the social network boom in 2011, Snapchat has become popular among the younger generations by understanding its audience. And a huge number of users come with great opportunities for product advertising on this instant messaging app. Below are some reasons why you should consider using Snapchat ads for your brand.

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