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Businesses that havecomplicated pricing models or offer customized products and services greatly benefit from using Request for Quotation (RFQ). It is a document asking the store owners to tell you how much they would charge for something you want to buy, so you can decide where to get the best deal. Whether you're an established online retailer, a budding startup, or an ambitious entrepreneur, mastering the art of creating a successful RFQ is crucial to your success.

Sending your customers a poorly-crafted order confirmation email - or, even worse, not sending them one at all - can lose you sales and loyal customers. On the flip side, a great confirmation email can instill trust in your brand and even incentivize customers to make further purchases.

But what makes an effective order confirmation email? Before we let you in on the secret ingredients, let’s quickly discuss what an order confirmation email is and why your eCommerce business needs one.

What is an order confirmation email?

An order confirmation email is essentially a digital receipt that is sent to a customer after they’ve purchased at an eCommerce store. This type of transactional email verifies basic, individualized information like the order number, purchase cost, itemized product information, and shipping details.

Why order confirmation emails are so important for eCommerce businesses

No eCommerce purchase is complete without an order confirmation email. They are essential to your customer’s online shopping experience for three main reasons. 

They reassure your customer

If your customer makes a purchase and doesn’t receive an order confirmation email, they’re going to worry that something went wrong with their order.This isn’t something you want if you’re running a trustworthy, legitimate eCommerce business. Not only will customers flood your phone line with anxious calls, but they might leave negative reviews and be put off from making repeat purchases. 

Automated order confirmation emails reassure your customer that their order was processed properly and is in your capable hands. And by providing them with estimated shipping details, they can stay in the know as to when their order is expected to arrive.

They provide customers with a point of reference

Your order confirmation email should include not just your customer service telephone number, but your email, live chat, and otherchat commerce details. This provides customers with a central point of reference for contacting your customer service team. And, with their order number, order date, and itemized list of products to hand, customers can give your team the information they need to resolve any issues quickly and efficiently. 

They can be used to upsell and cross-sell

Did you know that order confirmation emails have an open rate of56%? They’re the second-most opened type of email after shipping confirmation emails. Promotional campaign emails have the lowest open rate at 14%.

These high open rates can be used to your advantage. At the bottom of your confirmation email, you can promote other products that your customer may be interested in based on the items they just purchased. Customers are more likely to see these recommendations and, being so hyper-personalized, are more likely to convert. 

Things you need to include in an order confirmation email

There are a few key details that customers will expect in an order confirmation email. 

There are a few key details that customers will expect in an order confirmation email. 

Order Summary

All of the products ordered by your customer should be itemized in their confirmation email. 

Here are some things you’ll want to include:

• Product names
• Units
• Sizes
• Colors
• Pictures of the ordered product/s
• Per-item prices
• A full cost breakdown (including discounts, shipping fees, tax, etc)

Order number

Your customer’s unique order number is what they’ll reference if they need to contact your customer support team about their order. Therefore, it’s critical that this number is clearly identifiable in their confirmation email. 

Payment details

What bank card did the customer use? What date did they make the transaction? What is their billing address? Enable customers to quickly reference these details by including them in the confirmation email.

Shipping details

Customers don’t like to be left in the dark when it comes to shipping. Ease their uncertainty (while increasing their opinion of your brand) by giving them as much shipping information as you can. Try to provide:

• The name of the carrier shipping the delivery
• The shipping method (for example, standard delivery, express delivery, or one-day delivery)
• Shipping address 
• Estimated shipping date
• Estimated delivery date

While you’ll still send ashipping notification email later on, including shipping estimations in your initial email is a great way to assure your customer that their order is in professional, reliable hands.

Customer support contact details

Think about it - a customer who is already experiencing an issue with their order is only going to grow even more annoyed if they have to hunt for your contact information too. This is why it’s critical for order confirmation emails to include all of your customer support contact details.

If you’re a B2B eCommerce business, there may be other essential information that you need to add. For example, you might include additional payment terms or signed legal documents. To avoid sending lengthy emails, why notmerge PDF documents into one file and send the order confirmation details over as an email attachment?

Tips and best practices for order confirmation emails

So, what’s the secret to creating an effective eCommerce order confirmation email? The truth is, there isn’t just one singular, revolutionary solution - there are many! And best of all, they’re super easy to implement.

Here are some best practices to help you drive optimal results from your order confirmation emails.

Send confirmation emails as soon as the order is made

A swift confirmation email eases your customer’s post-purchase anxiety, reassuring them that everything is OK with their order. It simultaneously establishes your eCommerce store as professional, reliable, and credible, which is essential for building customer trust.

Ensure that customers receive their confirmation email no more than a few minutes post-purchase. This is easily achieved with an email automation tool. 

Write a clear and engaging subject line

If you thought order confirmation emails didn’t need strong subject lines then think again. They might have high open rates, but they can still get lost in the clutter. Ensure that your customers open your email as soon as they receive itandare able to locate it for future reference with a simple-but-effective subject line.

Remember to:

• Keep your subject line clear and simple: For example, “Your [business name] order confirmation”. 
• Stay within the character limit: For example, “We’ve received your order” or something equally short and to the point.
• Personalize it with your customer’s first name: “For example, “Thank you for your recent order, [customer first name]”.

Say “thank you”

You’d thank a customer for making a purchase if they were in your physical store, right? So it makes sense to thank them when they purchase from your eCommerce store, too. 

Shipping details

Customers don’t like to be left in the dark when it comes to shipping. Ease their uncertainty (while increasing their opinion of your brand) by giving them as much shipping information as you can. Try to provide:

• The name of the carrier shipping the delivery
• The shipping method (for example, standard delivery, express delivery, or one-day delivery)
• Shipping address 
• Estimated shipping date
• Estimated delivery date

While you’ll still send ashipping notification email later on, including shipping estimations in your initial email is a great way to assure your customer that their order is in professional, reliable hands.

Customer support contact details

Think about it - a customer who is already experiencing an issue with their order is only going to grow even more annoyed if they have to hunt for your contact information too. This is why it’s critical for order confirmation emails to include all of your customer support contact details.

If you’re a B2B eCommerce business, there may be other essential information that you need to add. For example, you might include additional payment terms or signed legal documents. To avoid sending lengthy emails, why notmerge PDF documents into one file and send the order confirmation details over as an email attachment?

Tips and best practices for order confirmation emails

So, what’s the secret to creating an effective eCommerce order confirmation email? The truth is, there isn’t just one singular, revolutionary solution - there are many! And best of all, they’re super easy to implement.

Here are some best practices to help you drive optimal results from your order confirmation emails.

Send confirmation emails as soon as the order is made

A swift confirmation email eases your customer’s post-purchase anxiety, reassuring them that everything is OK with their order. It simultaneously establishes your eCommerce store as professional, reliable, and credible, which is essential for building customer trust.

Ensure that customers receive their confirmation email no more than a few minutes post-purchase. This is easily achieved with an email automation tool. 

Write a clear and engaging subject line

If you thought order confirmation emails didn’t need strong subject lines then think again. They might have high open rates, but they can still get lost in the clutter. Ensure that your customers open your email as soon as they receive itandare able to locate it for future reference with a simple-but-effective subject line. 

Remember to:

• Keep your subject line clear and simple: For example, “Your [business name] order confirmation”. 
• Stay within the character limit: For example, “We’ve received your order” or something equally short and to the point.
• Personalize it with your customer’s first name: “For example, “Thank you for your recent order, [customer first name]”.

Say “thank you”

You’d thank a customer for making a purchase if they were in your physical store, right? So it makes sense to thank them when they purchase from your eCommerce store, too. 

Add a quick thank you note in your order confirmation email to let your customers know that you appreciate their support.

Incentivize future purchases

Customers who’ve already made a purchase with your business are more likely to make another one. However, this isn’t a guarantee. Slipping a discount code or voucher into your customer’s order confirmation email makes for a nice loyalty-stimulating surprise, showing your customers that you value their support from the get-go. 

To maximize the results of this incentive, add an expiration date to the discount. This creates a sense of urgency that will prompt your customers to make repeat purchases faster.

Provide further opportunities for engagement

Discounts aren’t the only way to convert a recent buyer into a loyal customer. You can also use your order confirmation email to subtly suggest engagement opportunities. 

For example, you could add your social media handles and invite customers to connect with you on their favorite channel. You could also ask them to subscribe to your mailing list, take part in a survey, join your loyalty program, or any other connection opportunity you have available.

With that being said, make sure that your confirmation email doesn’t turn into a promotional email. Transactional details should be the primary focus, with any promotional or engagement information included discreetly at the bottom of the email. 

Be consistent with your branding

If you neglect consistent branding in your post-purchase communications, you risk coming across as inauthentic.You may even deter buyers from becoming repeat customers. To prevent this, ensure that your transactional emails match the style and tone of your website,social media commerce channels, promotional emails, etc.

Infuse your order confirmation email with brand identifiers like on-brand colors and images. Inject your brand voice into the email too (because who said transactional emails have to be dull?). Whether your brand’s voice is one of witty humor, charming one-liners, or rugged bravado, you can weave it into your transactional emails to make your personality shine. 

Just take a look at this example by Postable. Not only is their email design visually on-brand, but they also convey their brand’s fun, sarcastic humor with their “viva snail mail” quip.

If you’ve noticed that consistent branding is something you struggle with across your business, it may be worth composing a commercial proposal to tackle this problem head-on. It may be that you need to create an internal knowledge resource (like a brand book) or liaise more closely with your marketing team to perfect your brand voice.

Wrapping up

An order confirmation email isn’t something that you can just slap together in a matter of minutes. If you want to create a confirmation email that reassures customers, instills brand trust, and nurtures customers to brand loyalty, you need to include several key ingredients.

Make sure your order confirmation email has all of the information your customers might need, from their order number to shipping, payment, and contact details. Take advantage of the high open rates by subtly promoting engagement, and infuse your emails with your authentic brand voice and consistent brand style.

And last but certainly not least, don’t forget to say thank you!

Chat commerce history goes back a little over 20 years and is founded at the convergence of mobile phones and the internet. That convergence is now seamless, so it’s easy to forget that less than 25 years ago, phones and the internet were two very different worlds. Phones were for talking and texting, and the internet was for browsing and commerce. Phones and computers weren’t connected and didn’t interoperate. 

And then everything changed.

eCommerce has seen phenomenal growth & changes over the last few years, mostly because of the Covid-19 pandemic. The worldwide revenue of ecommerce amounted to more than 3.53 trillion USD.  It is projected to grow all the way to 6.54 trillion by the end of 2024. These numbers speak for themselves about the growth of global ecommerce. Here are some trends that your business should embrace to not fall behind.

1. The emergence of social commerce

One of the things that have always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Over the last 20 years, we’ve seen a progressive shift from simple, text-based updates, to increase visual and ephemeral content, championed by app-based platforms like Instagram and Snapchat. Now, shopping features are recently added to social platforms.

“Social commerce sells products directly through social media networks. It differs from social media marketing as you’re not redirecting users to an online store, but offering them the ability to checkout directly within the network they’re using at that moment.”

The key here is the opportunity it gives brands to create seamless e-commerce experiences directly within social channels, which happen to be some of the most popular destinations on the web. Rather than redirect users elsewhere (e.g to your website or a sales platform), users can often review and buy right there at the moment.

These are some things that your brand can do to embrace the trend:

• Focus on popular, lower-cost products (economical Products)
• Create a customized social shopping experience on Facebook
• Develop a visual social storefront
• Experiment with chatbots and ‘chat commerce’
• Collaborate With Micro-Influencers To Increase Reach 
• Descriptive Live-Streams To Engage & Sell More
• Gather Trust By Turning UGC Into Shoppable UGC

2. Chat commerce

As a sequence of social and mobile commerce, now it’s time for the show of chat commerce.
Chat commerce is the simple act of using your favorite chat app on your mobile phone to make a purchase, get a service, or request support. You simply send a message to query a bill, explore a product or service or make an acquisition.

Keep updated with the Chat Commerce report trend 2024! Download free.

Chat commerce, a form of digital commerce that’s still emerging in the U.S., enables brands to interact and transact with customers through messaging from anywhere as well as securely and in real-time.

More than half of US shoppers use only mobile to accommodate their shopping needs. And shopping cart abandonment rates in the mobile apps is 20% (desktop site 68%, mobile site 97%)

Get prepared for your store with Chat Commerce Solution - PingMe.

3. Brand building - Storytelling

It's easier and easier to become online retailers, hence more competitors and higher ads cost. While ads cost is climbing, brand building is helping attract and retain customers, and create long-term relationship with customers.
Customers now are having more than one information source for them to research any product. Create your own value proposition with outstanding storytelling.

A strong brand not only makes performance marketing more effective in the short term, but it’s also the foundation of sustainable growth. Businesses are overcoming the competition by investing in brand building, which increases customer lifetime value, boosts conversion rates in the short term, and attracts out-of-market buyers in the long term

Tip: There’s one more thing you can do is to diversify your ads and sales channels to lower the cost of advertisements such as radio channels or voice search engines.

4. Personalization

There is a wide range of understanding of the word personalization. Personalization often refers to personalized merchandising in e-commerce. Use various customer data points to personalize your website and deliver relevant products.

In simpler terms, improving the customer experience is WOW’ing the customer. Exceptional customer services, faster shipping, lower prices, easy-to-navigate website increases customer satisfaction.

Below are some tactics you can use to optimize your ecommerce website:

- Integrate AI to make personalization or hyper-relevant content 

- Create personalization in a brand new way with first-party data tracking

- Create an exclusive personalized experience with its loyal fan base

5. Green consumerism

Over recent years, green consumerism has become one of the biggest trends in the global market. An increasing number of people are looking to adopt sustainable lifestyle habits, which includes investing their time and money into brands that engage in eco-friendly practices and environmentally-friendly products. 

Some statistics from environmentally conscious consumers around the world on brand behaviors include: 

• 89% believe that companies should do a lot more to reduce the impact of carbon 
• 88% believe that sustainable practices should be treated as a standard business practice
• 88% believe companies have a responsibility to care for the planet and its people
• 86% expect businesses to play a part in climate change and other social justice issues 

In short, sustainable consumerism calls for businesses to adopt environmentally-friendly practices in four distinct areas: business philosophy, packaging, product manufacturing, and product delivery.

6. AR/VR (Augmented Reality/Virtual Reality)

AR/VR (Augmented Reality/Virtual Reality) is applied for product visualization - a long step that brings the online shopping experience closer to everyone.

Apple has introduced an AR kit for its new operating system iOS 11. In response to that, Google launched AR Core for Android smartphones. The Augmented Reality trends for product visualization will see a shift upward in 2019. The adoption of AR/VR-enabled smart devices will increase sharply leading to a change in global ecommerce trends.

For example, the new app by Ikea lets the users visualize furniture in their homes using the mobile’s camera. Now, how cool is that?

7. Buy now - Pay later

Buy now - Pay later (BNPL) is a flexible type of payment, promisingly changing the future of ecommerce.The Buy Now, Pay Later model allows shoppers to pay for products in regular installments, over a period of time. Shoppers often prefer this method over credit card payments, since BNPL agreements are typically interest-free.

Clearly, giving customers more choices to pay for their needs helps merchants increase sales, as shown below advantages:

• Better customer experience
• Reduces cart abandonment rate
• Boosts sales
• Speeds up the checkout process
• Increases order value size
• Higher customer lifetime value (LTV)

The growth of the BNPL market speaks of its convenience for the underbanked population, which means you can attract new customersand expand the market.

The retail sales model is one of the oldest business models in the world, but eCommerce is forever evolving. Understanding the latest trends will help you stay ahead of the competition, integrating those that work best for your brand and business model. Keep an eye on your competitors, observe the new techniques they use to reach customers, and prioritize changes that will deliver the greatest impact on your bottom line.

Email spam filters can be unpredictable. Sometimes they get it right, sometimes they don’t. A simple trick to prevent Quote notification emails from landing in your spam folder is to add your own email address/staff email address to yourContacts. But sometimes that’s not enough, especially when yourinbox is constantly flooded with new email alerts.

What is B2B business? B2B is a familiar industry term used in business and is growing strongly with e-commerce. Today let’s discover the definition of B2B and what marketing trends of B2B business models in 2024.

This article explains why not carefully choosing your TikTok pixel installation & event setup option could be a costly decision.

Put aside all the bad raps about instant gratification this world’s revolving around, with this new TikTok ad product, we might never have to wait for anything after all.

It’s never too early to prepare for the holiday season as an E-commerce business and this 2021 holiday surge especially is primed to be one of the busiest seasons ever. Shoppers are on the go, they are more discerning. They have longer wishlists and they have more places to shop. So it makes it even more competitive for online merchants. Getting customers to shop would not be a problem for retailers during the holiday time but how to nurture one-time buyers from this period, increase their lifetime values and get them to be advocates for stores should be focused on. 

Here are a few tips to help you proactively manage your store’s post-purchase flow over the holiday season to build stronger bonds with your existing and new customers.

Shipping notification emails seem to not always get enough attention it deserves from marketers but they are the only emails you can almost certainly ensure each of your clients will read. By adding a few fundamental components and a little creativity, these emails, however, may help develop client loyalty, better the post-purchase experience, and generate a unique voice for your store.

See how these 5 tips can help you take your shipping notification email to the next level and get the most open rates:

Tip 1: Include a descriptive subject line

"Your order has been shipped!" seems to be the most common subject email but it’s not the best. Intelligently adding dynamic fields to make everything more precise should be what you are looking for. Write something like:

Hey, [Customer Name]! Your order # [Order number #] from [Store Name] has shipped!

This provides the consumer with all of the information they require. It raises the chances that a consumer would read the email to track their package rather than dismissing it as spam. It also puts identifying information like the order number in the spotlight.

Tip 2:Highlight your store’s logo

Although including your store's logo and banner, as well as font colors, maybe an irrelevant detail, it significantly elevates your brand's image in customers’ minds. High-quality shipment notification with the store's highlighted logo can add the finishing touch to a positive customer experience, especially when the order is delivered as estimated.

Tip 3: Hyperlink to the “Track” button linked to your branded tracking page

Having a tracking number is sufficient, but copying and pasting it into a carrier's website can be tedious for your customers and lose your brand awareness. The majority of people view shipping confirmation emails on their phones so hyperlinking the tracking number to the “Track Order” button that redirects to your branded tracking page will provide convenience and benefit your brand image. Click here to create your own tracking page.

Tip 4: Order Item Detail

Make your customers more excited about their recent purchase by including an image of what they just purchased in the shipping confirmation email. 

Usually, customers remember what they buy, but a snapshot of the item(s) makes it easier for them to retrieve information about their order. Plus, they can effortlessly pull up the email and show their friends what they purchased. That also highlights your brand further.

Make sure to include order ID, item(s)/variant(s) like (size,color,quantity,etc), Address and billing information.

Tip 5: Support resources

Having trouble accessing support when something goes wrong can be extremely frustrating for a customer. To avoid it,  customer service should be conveniently located under the heading "We're Here to Help," so there's no question about where your customer should go if they wish to speak to someone. For example:

Please reach out to us if you’re worried about receiving your order in time. You can email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

The main purpose of shipment confirmation emails is just to pique a customer's interest in their recent purchase while also offering them the resources they need to track their order. However, by using the appropriate blend of detailed information and the brand’s image, your shipment status email might even be a key touchpoint in your customer retention strategy.

To know the best Shopify apps collection, please go to this site

https://shopthemedetector.com/blog/category/shopify-apps/

The product price and currency are required attributes for all products. Most of our customers said that they were impressed by the products that have clear information about unit price on the shopping tab. From Shopify’s statement, the unit prices are available only to stores located in Germany or France. Does that mean only stores from Germany and France can feed the unit price field to their Google Merchant account? Not actually. But, how? Let’s dive into this!

What is Unit price measurement?

The unit_pricing_measure attribute contains information about how units of a product variant are measured. Together with a base measure, it's used as an input to calculate unit prices (unit_price). If you use the unit pricing measure, then use theunit pricing base measure [unit_pricing_base_measure] attribute to include the denominator for your unit price. To make the unit prices more comparable for all ads and free listings on a page, your product might show a different base measure than what you provide here.

Let's say you are selling 20m Satin silk with $60 for the price and the base measure is 1m (or 2, or whatever), the unit pricing measure would be 20m and the unit price would be $3/1m, for instance

With this, your customers can see the unit price in detail without wondering about it and they may not hesitate to click the link. Here is how it displays on the Google shopping tab:

Format

It is a recommended attribute that Google Merchant uses to assess the measure and dimension of a given product without shipping packaging. It should be a positive number and the format has the be: Numerical value + Unit: 1m, 50ml, 16.9oz, etc

The unit measurement has to be expressed in one of the accepted units:

For details on when and how to submit values in English, learn more about submitting your product data

Is it required or optional?

Unit price measurement is what Google looks at when trying to understand the unit pricing information of an item

Broadly speaking, it's optional & highly recommended for Hardware, Office Supplies, Food, Beverages, Flooring, Business Cards, Perfume, etc. because your customer might be interested in the price per unit for your product and it falls into one of the categories above, then we recommend that you submit the unit pricing measure[unit_pricing_measure] attribute.

Note that you may be required to provide this information based on local laws or regulations. It is mandatory in some countries (EU and Switzerland) where it is required by laws: UK, Germany, France, Italy, Spain, Switzerland, the Czech Republic, and the Netherlands

How to set up the unit price with Google Shopping Feed by Omega? 

WithGoogle Shopping Feed by Omega, you can easily add Unit prices for variants/products with several clicks no matter which country you are based in.

We offer a bulk assign option so that you can upload your CSV file following the format of a sample file we had. Please follow the following guidelines:

• Step 1: Choose products that you want to bulk assign unit price then select the Assign unit pricing measure by CSV
  
  
• Step 2: Download the sample file and fill it in with the required field then upload again after that Also, you can easily set the unit price for a single product by editing it
  
  Now set the unit pricing measure and base measure for each variant, I bet the result on your Google Merchant account will surprise you.
  
  

  Finally, don't forget to sync the latest data to your Google Merchant account by clicking the feed now button
  
  Now just wait for your products to appear on the Google shopping tab with the unit price in detail.

  Additional guidelines

  Review each section closely to determine if the requirements apply to your country or product. If you don't follow the requirements that apply to you, Google will disapprove your product and let you know in Diagnostics in your Merchant Center account.

  One important note for Merchants in the United Kingdom only: Do not forget to submit metric values when targeting the UK. The imperial units (for example,fl, oz,pt,qt,gal) are interpreted as US imperial units, which are different than the imperial units used in the UK

• To know the best Shopify apps collection, please go to this site

  https://shopthemedetector.com/blog/category/shopify-apps/

Are you considering using Hide Price for your business? Is it good for your business or does it have side effects? 
Let’s take a brief about Hide Price and understand the true benefits Hide Price can do to your business. 

85% of consumers say they’ll buy from a retailer again if they can easily track their purchases throughout the process.  And close to 70% of consumers said the ability to track orders was one of their top three considerations when buying online.This article is for Shopify store owners who spend their time engaging with clients and assisting them with order tracking. It aims to explain all of the "Hows and Whats" to improve your business shipping process.

What is Order Tracking in E-commerce?

Order tracking allows you to manage all of your online shipments and notify the order status to your customers at any point in time. It includes features like shipment tracking, estimated delivery dates, and frequent updates on the order status. 

Why is online order tracking so important for a Shopify eCommerce business?

1. Increase customer satisfaction

The lack of tracking data generates a sense of uncertainty and prompts more concerns than need be.

When customers can easily access real-time order status information, it creates trust and improves customer retention, all of which are important for any business.

2. Reduce costs: Saving time and money 

Having your inbox flooded with emails from customers might cost a lot in the long term. The huge number of thatwhere is my order question would cost your time a lot.The good news is that there are far fewer questions with eCommerce order tracking. Order tracking automates the process without adding to your workload, reducing the workload on your customer service personnel without sacrificing quality.

3. Streamline the fulfillment process

Once the box is packed and in the hands of the carriers, your duty isn't done. You have better control over the order fulfillment process, and you can swiftly handle any difficulties that arise. Important tracking information can be missed without a system, resulting in a backlog of emails from disgruntled customers.

Top 3 ultimate tips to do order tracking for a Shopify eCommerce business to boost sales

1. Focus on Branded Shipping Experience

Branding is an important part of growing businesses. 

One of the best functions has been the branded emails for shipping/tracking. The consistency of the branded emails during the shipping process takes the customer from the website to fulfillment in a seamless way. 

Send Order Confirmation & Tracking Details with brand attention

When clients place an online order with you, they should receive an automated email confirming that their order has been received. They should also be notified about the status of their order. Both are vital for informing your clients, but the branded shipping experience is more important. 

A branded email is simply an improved email that is intended to increase client retention and sales. Your company logo, information, social networking, and personal or team photo(s) are all examples of email branding. 

Optimize your branded tracking page

Branded tracking pages may give your eCommerce a sense of scale and professionalism, regardless of how big or small it is. By adding the following elements to your branded order-tracking page, you could increase your conversion. Online retailers have been able to boost their conversions up to 20 percent by adding company logo, order status, marketing creatives to boost brand identities.

2. Utilize order tracking app for Cost-Saving Opportunities

Merchants can optimize their customer experience, forget about tracking issues by adding simple order tracking application to their Shopify store in only one click. Customers can use these apps to check the status of their orders in real-time by simply entering the tracking number that comes with each purchase. It’s fast, it’s convenient, and it’s effortless — isn’t it exactly what we wan

There are a lot of order-tracking apps on Shopify which could help you to boost the conversion rate such as Omega - Order tracking,Trackr,Order Lookup,Tracking Genie. Omega - Order tracking is a must-try tool for small and medium Shopify shops because it offers a free plan. 

Aside from the obvious benefit of providing real-time tracking information to your customers, Omega - Order tracking app has a few more capabilities worth highlighting. When a shipping status update occurs, automatic alerts are delivered to their consumers. This means they'll always have all the information they need to wait patiently for their order, decrease customer support efforts, and order issue anxiety. Just as every niche has its experts, sites like garazastyle.com specialize in providing appropriate attire for those adhering to traditional dress codes.

Omega - Order tracking is particularly wonderful to support hiding unwanted locations from shipment history. By hiding blacklist locations, sellers can display only the feasible shipping options for their buyers and improve the shop experience.

But, in practice, what are the advantages of having all of these capabilities on your online store? Let's take a look at some of the advantages of Omega - Order tracking to understand why it's so valuable for any e-commerce business. 

#1 Access to real-time and comprehensive shipment analytics and Net Promoter Score/ customer review reports 

Shopify store owners can gain valuable insights from comprehensive shipment analytics including courier analytics, tracking page analytics, and Net Promoter Score plus review reports.You may choose the next steps to build your relationship with your consumers based on your NPS survey findings and customer feedback analytics.

#2 Freely customize your branded tracking page

Increase brand awareness by designing the tracking page by yourself. Your customer can see all the tracking details as well as the details of what is included in the shipment. It’s also an opportunity for your customers to visit your social media links, go to your store for more shopping.

#3 Enhance brand loyalty with Product recommendation

Optimize the product discovery process by showing more product recommendations on your tracking page. The ease of use and being given more (and relevant) choices enhance the user experience.

#4 Quickly increase store reviews 

Proactively ask customers for reviews and additional comments on the tracking page. Boost your conversion rate by more purchases from high-rating reviews

3. Offer personalized suggestions and highlight the product reviews on the tracking page to upsell or cross-sell

The majority of today’s consumers are more likely to engage with brands that personalize their experience. 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Reviews are crucial for your business, though. From the consumer’s perspective, they love to find out the perfect product – and95% of customers are influenced by online reviews. Consumers don’t trust advertisements, but they do trust reviews. 

Conclusion

There are 3 things for eCommerce businesses to optimize the order tracking process: branded shipping experience, order tracking app, and product recommendations or customer reviews on the tracking page.

For small and medium companies, Omega - order tracking app is recommended because the price of this app is very reasonable and the important thing is it offers a Free plan which you could try to understand how the order tracking process works.

For those who want to know more about another app of Omega such as Synctrack - add tracking info, which can helps you add tracking numbers automatically, you can click here to read more interesting information!

So you’ve heard you don’t need a DSLR camera to succeed on TikTok? Also been wowed by someamazing stats and the algorithm? Been binge-watching it for quite some time? But still, not motivated enough to try it out for your small business? Then this post is for you. 

Setting up PayPal for WooCommerce is essential for seamless online transactions on your e-commerce site. This guide will walk you through the process of integrating PayPal with WooCommerce, ensuring a secure and efficient payment system for your customers. Discover step-by-step instructions to enhance your store's payment options and streamline your business operations.

This article provides you with a basic overview of each method, giving you the knowledge to start your bidding on TikTok Ads.

“Even the most niche can find their tribe on Tiktok”. Tiktok is where people seek the new, the fun, the unexpected. At least46% of the audience said so. Characterized by their open-minded nature, the community is already showing lots of love for small biz. #SmallBusinessLove hashtag alone has 160 M views. The broader #Smallbusiness got a whopping 34B views. Then you have a magic algorithm that promises to find an audience pool for your content. All sounds like a sweet deal. Do you even need Tik Tok ads after all?

Are you looking for ways to get access to and embed TikTok content into your website or app?? We’ve done some research and compiled a detailed TikTok API tutorial to give answers to the questions asked by many. Read this article to get the answers to the most commonly asked questions.

Asians said that:Master yourself, master the enemy. Today in the new era of e-commerce is no exception, especially for businesses. To maximize sales, they realized they needed to understand their customers more than ever. Like Facebook, TikTok has developed pixels and APIs to help businesses better understand user behavior. So which one is suitable for your business? Let’s read the article below to better understand the benefits of each and what we must consider.

So here is the TLDR version if you have to go: Tiktok is a new kid in town that quickly rises to stardom. Recently hit 3B downloads, making it the 5th non-game, non-Facebook app to cross the threshold. Spans over 200 countries. Audiences who're twice the age of the so-called target demographic (the kids and teens) are also jumping on the bandwagon. Think 40-year-old + men and women. Marketers are rushing to profit from it. There is a pretty eerie reason behind why Tiktok is so addictive, and why anyone (including SMEs) can gain huge traction there. Without a deep wallet. It’s inescapable now, so read on if you don’t wanna miss the deal, before the market is saturated!

PayPal has made the latest updates on 30th June 2021 about their price changes. They claim this change will be effective for PayPal accounts of US residents on 2nd August 2021 which might influence the small or medium businesses.

Since the moment Facebook and Apple competed with each other for privacy enforcement, the tracking tool system has been messed up. Now the Conversion API can support the gap in tracking but not totally is the same as before. Recently, Facebook has updated a lot of documents related to the data reporting section.

Are you running a branded order tracking page in your store but sometimes get stuck with “not found order”. This blog deserves to have your quick stare. Check out 5 common reasons why your customers cannot track their order on your embedded tracking page and what you should do to resolve it on your end.

Customer experience is one of the timely topics in the world of E-commerce. Though easy to overlook, shipping-related features undoubtedly dominate most online buyer’s concerns. There is no surprise that customers browse the tracking page an average of 2.6x per order. It’s time to take the aspect into action by building a branded tracking page to offer your customers an easy-to-access tracking tool for their orders and benefits more for your eCommerce business.

Continue reading to see why branded tracking pages are a fundamental tool of increasing a strong post-purchase consumer experience and what elements you should add to the page to drive customer retention and loyalty for your store.

There are so many ways to be transparent about shipping information such as estimated fees or estimated delivery date calculator tools to help customers be aware of how much they have to pay for shipping service and when they can expect to receive their order. Among them, displaying an estimated shipping date is one exquisite and optimal way to maximize traffic and revenue by saving a large number of customers who have abandoned carts.  Moreover, displaying the estimated shipping date eliminates the "shock" effect of potential clients only seeing the shipping time at the end of the buying process, allowing you to be entirely honest.

Statistics show that 86% of online shoppers will decline to return to a brand after just one poor shipping experience. What a huge loss to E-tailers in this competitive E-Commerce world! Is your Shopify store suffering from the same pain? Among various strategies to boost customer retention, providing visible and transparent order tracking ultimately stands out as a defining factor that online store owners should highly focus on. Without investing in an effective order tracking tool, you will run a risk of losing your first-time customer who will turn into a “competitor’s God”.

96% of US users and 88% of global users opt-out of app tracking in iOS 14.5 is totally not good news for Facebook advertisers. There is a fact that deactivating tracking doesn't mean we won't be disturbed by ads, we still see ads as much as before, the only difference is that we will be seeing more non-related ads than before. However, it still raises two main problems: 

• Conversion Tracking will be under-reported  
• Ads distribution or ad personalization will be impacted and experience some limitations. 

In this article, you will find out some actions to deal with them, at least at this point.

What is order tracking and why the order tracking system can help online shops more proactive in the delivery? 

73.6% of surveyed customers consider delivery as the most important factor to the overall shopping experience (1). This is why shop owners should invest more in delivery experience to their customers, so the business can get higher retention rates in the fierce eCommerce market nowadays. One of the crucial factors that can improve your delivery management is the order tracking quality.

This article will discuss how the order tracking system will be an optimized factor to solve the obsession of customerswhen they track their packages.

Long wait for your package? Don’t know where your shipping package goes through. Be fear of scams when the delivery has been delayed for a while without explanation. Many customers have the same distaste for unknown arrivals of packages, especially when they order online goods. 
Nowadays, the fast pace of delivery makes it possible to receive the order the next morning. This even made customers more impatient than they used to be. They will actively track the package status from their sellers every moment. It is a vicious circle that leads to a syndrome called pre-parcel anxiety.

The question of how to get a healthy and balanced PayPal account never gets outdated. Catching up with every change in PayPal’s policy and knowing the best practices to meet PayPal’s requirements will give you a great opportunity to do business successfully with PayPal.