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With smart shopping campaigns, Google has put a lot of automated solutions into it to require the least maintenance. However, to find the balance between your E-commerce strategy and your campaign management, still needs your job of optimization to be done. In this article, you will know all the best practices. 

Google Ads and Facebook Ads are still among the top advertising platforms in online advertising. Getting attention from the right customers to your store is one of the greatest challenges, it is always a big question to choose between Facebook Ads and Google Ads, especially for beginners. Which one better? Let's look at the core differences between them to clarify its functions and decide between the two. 

Violating Google shopping policies and data quality are the main reasons for some products or a Google Merchant Center account are subject to disapproval. However, for a majority of cases, breaking Google shopping policies is more severe and results directly in your Google Merchant Center (GMC) account being suspended. Understanding clearly Google’s policies will only give you benefits in any cases doing business on Google. 

The recent launch of TikTok and its impressive increase has exploded the Internet market. Then, when the TikTok ads platform appears, it raises a question: are TikTok ads better than Facebook ads? Or are TikTok ads a worthy competitor to Facebook Ads? Let’s go through a comparison between the two and give yourself an answer. 

TikTok has become a hot social marketing trend, will you update this trend to start growing your website and increasing sales? In this article, you could know whether your business is suitable to run ads on TikTok, know how to create an ad on TikTok, and some tips to optimize your ads. 

The problem of sellers using the Paypal payment gateway is that when their account receives a large number of payments, especially in high sales season, it tends to be held or limited because Paypal will see it as a sign of fraud. Then, they think about a solution to add multiple Paypal accounts to a store to spread the payments and Paypal will not accumulate money to limit. However, this is not an ideal solution, and here’s why. 

After getting your Google Merchant Center account active, it’s the right time for you to start your Google ad campaigns. In addition to the previous forms of ads, Ecommerce stores now can use Google shopping ads which can show the image and price of products. In order to do that, your Google Merchant Center account must have enough information of your products, that’s the job of product feed. And your job is to optimize this product feed and make your ads closer to your target customers. Check out what the best practices are and apply to your store.

Apparently, it is undeniable to say that Google is a powerful tool to make your products visible to your target customers in order to maximize your revenue. However, many sellers are facing difficulties because their accounts are suspended. So what are the tips to make your Google Merchant Center account survive in sales season? Reach out our blog for some minor but useful information to strengthen your Merchant Center account. 

Tiktok has updated its pixel to the newest version 2.0 to optimize uses and help merchants to track the most common events. After having a pixel installed on your website, it is crucial for pixel to start learning by creating events and defining the tracking rules. The more your pixel can learn, the better results you can get to optimize your ads afterwards. 

Moving on to part 2 we are going to talk about the last 3 steps to use discounts correctly. 

Do you think discounts somehow hurt your brand? 

Well, it varies between people's perspectives. It’s no secret that discounts and promotions bring in more sales, but is it a good long term strategy or a cheap trick?

In this post, we are going to discuss 4 ways to increase revenue and not hurt your brand at the same time while promoting your sales.

Bargaining online is not a familiar term for every buyer but by giving a chance that customers can ask for a better price, sellers can raise their customer’s interest and meet the customer’s expectations in a professional way. 

Among one of four factors in marketing mix, which includes price, place, product, and promotion, it is undeniable to say that price is a considerable factor, however, showing the cheapest price is not always good to stay competitive, especially if sellers would like to serve various customer’s classifications. That’s why sellers can think about using request a quote as a main button on their store, to hide prices and allow customers to send a request for pricing. 

Selling on E-Commerce does not only mean a business sells to a customer, however, it is also an ideal place for a merchant to look for B2B buyers, a profitably long-term relationship that attracts any sellers. Request a Quote app has updated a new feature that lets B2B stores empower salesmen to solve customers' quote requests, manage with their messages and finally generate happy customers. 

After working with Shopify merchants who use our app to upload tracking numbers to Paypal, we have received a lot of their questions asking for the availability of a plugin to use for WooCommerce websites with the same functionality and suggest that we should create one on WordPress. 

And now, we can inform the merchant that the answer is yes. We have created Omega PayPal Tracking for Woo plugin on WordPress for WooCommerce users to add tracking numbers of orders to Paypal automatically. Look at what it looks like, how it can help you and install it.

It’s not always a right approach to leave the product prices showing on your E-commerce store. Your customers might like the transparency, however, price is not the only element to decide. By hiding the price, retailers are getting a bigger gain in sales. Let’s explore the psychology behind in the next part of the article. 

The idea of getting a Request a Quote button is to deliver the most pleasant experience to the customers who have different requests and preferences on specific products of an online store. The customers can place an order without having to check out or get a call with the sales department to negotiate the price before they complete the purchase. 

Have you ever worried about putting all your payments in one Paypal account and wished to use multiple Paypal accounts in one Shopify store? Shopify does not allow you to use multiple Paypal accounts in one store, however, you still can be able to switch to different Paypal accounts, and our app has updated new features adapting to this.

If you are a location-based business, this post will show you how to indirectly achieve more Facebook Reviews without asking your customers to do so. Even if you are not, there are still other techniques to acquire those reviews on your social media. 

Owning a Shopify store and starting to use the Facebook chat plugin on your store, you may encounter some cases where the Messenger icon does not appear or does not work on your website. This article will show you some of the common issues and how to resolve them. 

You apparently know that live chat on your website makes it easier for your customers and for your business to connect with each other. You are owning an online store and are paying a big amount of money each month for a live chat platform, why don’t you think about a live chat free on your website with Facebook Messenger? All you need is just a Facebook business page account. 

Asking a reviewer to edit their review can feel like a difficult task or, or seem like you are inconveniencing the reviewer. Reaching out with a private response asking a reviewer to edit their review can be an important final step in working with reviews, so to help you get started, copied below are some templates based on successful messages our dealerships have used in the past.

The two most significant factors to consider when approaching your customers with review invitations are timing and the review journey because both can affect conversion rate. Many companies make the mistake of inviting their customers to leave a review too early, when in fact, customers tend to leave a review once they feel that they have an informed position from which they can publish their opinions about a product or service. 

Online reviews are of increasing importance in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews not only signal consumers’ sentiment but also influence the search engine rankings that can make or break a business. Clearly, reviews are an increasingly important signal to consumers and to search engines trying to display the most meaningful results. Any dropships who are serious about eCommerce should account for reviews as part of their game plan for success. Below is how you should integrate your online reviews with SEO strategy.

Online reviews for local businesses can primarily be found in one of the big three review hosting sites: Google, Yelp and Facebook. When it comes to your online reputation, you want to have a positive presence across all three platforms, not just Google or Yelp or Facebook.

While you set up your ecommerce store on Shopify, the question when you heard about CTA buttons is that do you really need them? And it can lead to a terrible result if you poorly place them in your store. 

Would you like to track button clicks on your Shopify store with Facebook Pixel? If you have an Facebook Ad Account, you should take advantage of it to track the effectiveness of call-to-action buttons on your site. With the CTA buttons app, the setting is getting more easier. 

If you are having more than one CTA (call to actions) button on your Shopify store, it is extremely important to track the effectiveness of each button to create a high-converting CTA for your store. Through Google Analytics, now you can know how easily to learn your customer’s behavior. 

With word of mouth marketing, the focus switches from collecting likes and followers to actively establishing a connection with customers. This is in order to achieve brand awareness for your business. Here are some proven WOMM techniques that can help your business grow.

According to a study conducted by Davis and Alanah, there are four main characteristics that mostly contribute to online WOM. The following subsections will discuss volume, valence, visual cues as well as reviewer type in greater detail. 

CTA buttons application has updated a new feature that allows customers to contact directly with the sellers via Whatsapp message. The Click-to-Whatsapp is now available on your online store.