paul.nguyen

Blog

Category: Facebook Multi Pixels

Published: 21 June 2021

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Nowadays, every visitors' action can be tracked easily on your website by Facebook pixels. This is called conversion tracking. Because all the data from these pixels is collected and calculated following the customer purchase journey. Surprisingly, you can see the effectiveness of ads within a day. It is more updated than traditional ad campaigns.
But how can these “little” pixels track so precisely? It has some magic behind this mechanism.

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Kaylee Tran

Blog

Category: Omega ‑ Email & Order Tracking

Published: 14 June 2021

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Statistics show that 86% of online shoppers will decline to return to a brand after just one poor shipping experience. What a huge loss to E-tailers in this competitive E-Commerce world! Is your Shopify store suffering from the same pain? Among various strategies to boost customer retention, providing visible and transparent order tracking ultimately stands out as a defining factor that online store owners should highly focus on. Without investing in an effective order tracking tool, you will run a risk of losing your first-time customer who will turn into a “competitor’s God”.

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Kaylee Tran

Blog

Category: Facebook Multi Pixels

Published: 13 May 2021

Hits: 4045

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96% of US users and 88% of global users opt-out of app tracking in iOS 14.5 is totally not good news for Facebook advertisers. There is a fact that deactivating tracking doesn't mean we won't be disturbed by ads, we still see ads as much as before, the only difference is that we will be seeing more non-related ads than before. However, it still raises two main problems: 

• Conversion Tracking will be under-reported  
• Ads distribution or ad personalization will be impacted and experience some limitations. 

In this article, you will find out some actions to deal with them, at least at this point.

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paul.nguyen

Blog

Category: Omega ‑ Email & Order Tracking

Published: 04 May 2021

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What is order tracking and why the order tracking system can help online shops more proactive in the delivery? 

73.6% of surveyed customers consider delivery as the most important factor to the overall shopping experience (1). This is why shop owners should invest more in delivery experience to their customers, so the business can get higher retention rates in the fierce eCommerce market nowadays. One of the crucial factors that can improve your delivery management is the order tracking quality.

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paul.nguyen

Blog

Category: Omega ‑ Email & Order Tracking

Published: 19 April 2021

Hits: 1985

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This article will discuss how the order tracking system will be an optimized factor to solve the obsession from customers when they track their package.

Long wait for your package? Don’t know where your shipping package goes through. Be fear of scams when the delivery has delayed for while without explanation? Many customers have the same distaste for unknown arrivals of packages, especially when they order online goods. 
Nowadays, the fast pace delivery makes it possible to receive the order the next morning. This even made customers more impatient than they used to be. They will actively track the package status from their sellers every moment. It is a vicious circle that leads to a syndrome called pre-parcel anxiety.

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Kaylee Tran

Blog

Category: PayPal Posts

Published: 26 January 2021

Hits: 1871

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The question of how to get a healthy and balanced PayPal account never gets outdated. Catching up with every change in PayPal’s policy and knowing the best practices to meet PayPal’s requirements will give you a great opportunity to do business successfully with PayPal.

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