• 7 eCommerce trends to watch out in 2024

    eCommerce has seen phenomenal growth & changes over the last few years, mostly because of the Covid-19 pandemic. The worldwide revenue of ecommerce amounted to more than 3.53 trillion USD.  It is projected to grow all the way to 6.54 trillion by the end of 2024. These numbers speak for themselves about the growth of global ecommerce. Here are some trends that your business should embrace to not fall behind.

    1. The emergence of social commerce

    One of the things that have always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Over the last 20 years, we’ve seen a progressive shift from simple, text-based updates, to increase visual and ephemeral content, championed by app-based platforms like Instagram and Snapchat. Now, shopping features are recently added to social platforms.

    “Social commerce sells products directly through social media networks. It differs from social media marketing as you’re not redirecting users to an online store, but offering them the ability to checkout directly within the network they’re using at that moment.”

    The key here is the opportunity it gives brands to create seamless e-commerce experiences directly within social channels, which happen to be some of the most popular destinations on the web. Rather than redirect users elsewhere (e.g to your website or a sales platform), users can often review and buy right there at the moment.

    These are some things that your brand can do to embrace the trend:

    • Focus on popular, lower-cost products (economical Products)
    • Create a customized social shopping experience on Facebook
    • Develop a visual social storefront
    • Experiment with chatbots and ‘chat commerce’
    • Collaborate With Micro-Influencers To Increase Reach 
    • Descriptive Live-Streams To Engage & Sell More
    • Gather Trust By Turning UGC Into Shoppable UGC

    2. Chat commerce

    As a sequence of social and mobile commerce, now it’s time for the show of chat commerce.
    Chat commerce is the simple act of using your favorite chat app on your mobile phone to make a purchase, get a service, or request support. You simply send a message to query a bill, explore a product or service or make an acquisition.

    Keep updated with the Chat Commerce report trend 2024! Download free.

    Chat commerce, a form of digital commerce that’s still emerging in the U.S., enables brands to interact and transact with customers through messaging from anywhere as well as securely and in real-time.

    More than half of US shoppers use only mobile to accommodate their shopping needs. And shopping cart abandonment rates in the mobile apps is 20% (desktop site 68%, mobile site 97%)

    Get prepared for your store with Chat Commerce Solution - PingMe.

    3. Brand building - Storytelling

    It's easier and easier to become online retailers, hence more competitors and higher ads cost. While ads cost is climbing, brand building is helping attract and retain customers, and create long-term relationship with customers.
    Customers now are having more than one information source for them to research any product. Create your own value proposition with outstanding storytelling.

    A strong brand not only makes performance marketing more effective in the short term, but it’s also the foundation of sustainable growth. Businesses are overcoming the competition by investing in brand building, which increases customer lifetime value, boosts conversion rates in the short term, and attracts out-of-market buyers in the long term

    Tip: There’s one more thing you can do is to diversify your ads and sales channels to lower the cost of advertisements such as radio channels or voice search engines.

    4. Personalization

    There is a wide range of understanding of the word personalization. Personalization often refers to personalized merchandising in e-commerce. Use various customer data points to personalize your website and deliver relevant products.

    In simpler terms, improving the customer experience is WOW’ing the customer. Exceptional customer services, faster shipping, lower prices, easy-to-navigate website increases customer satisfaction.

    Below are some tactics you can use to optimize your ecommerce website:

    - Integrate AI to make personalization or hyper-relevant content 

    - Create personalization in a brand new way with first-party data tracking

    - Create an exclusive personalized experience with its loyal fan base

    5. Green consumerism

    Over recent years, green consumerism has become one of the biggest trends in the global market. An increasing number of people are looking to adopt sustainable lifestyle habits, which includes investing their time and money into brands that engage in eco-friendly practices and environmentally-friendly products. 

    Some statistics from environmentally conscious consumers around the world on brand behaviors include: 

    • 89% believe that companies should do a lot more to reduce the impact of carbon 
    • 88% believe that sustainable practices should be treated as a standard business practice
    • 88% believe companies have a responsibility to care for the planet and its people
    • 86% expect businesses to play a part in climate change and other social justice issues 

    In short, sustainable consumerism calls for businesses to adopt environmentally-friendly practices in four distinct areas: business philosophy, packaging, product manufacturing, and product delivery.

    6. AR/VR (Augmented Reality/Virtual Reality)

    AR/VR (Augmented Reality/Virtual Reality) is applied for product visualization - a long step that brings the online shopping experience closer to everyone.

    Apple has introduced an AR kit for its new operating system iOS 11. In response to that, Google launched AR Core for Android smartphones. The Augmented Reality trends for product visualization will see a shift upward in 2019. The adoption of AR/VR-enabled smart devices will increase sharply leading to a change in global ecommerce trends.

    For example, the new app by Ikea lets the users visualize furniture in their homes using the mobile’s camera. Now, how cool is that?

    7. Buy now - Pay later

    Buy now - Pay later (BNPL) is a flexible type of payment, promisingly changing the future of ecommerce.The Buy Now, Pay Later model allows shoppers to pay for products in regular installments, over a period of time. Shoppers often prefer this method over credit card payments, since BNPL agreements are typically interest-free.

    Clearly, giving customers more choices to pay for their needs helps merchants increase sales, as shown below advantages:

    • Better customer experience
    • Reduces cart abandonment rate
    • Boosts sales
    • Speeds up the checkout process
    • Increases order value size
    • Higher customer lifetime value (LTV)

    The growth of the BNPL market speaks of its convenience for the underbanked population, which means you can attract new customersand expand the market.

    The retail sales model is one of the oldest business models in the world, but eCommerce is forever evolving. Understanding the latest trends will help you stay ahead of the competition, integrating those that work best for your brand and business model. Keep an eye on your competitors, observe the new techniques they use to reach customers, and prioritize changes that will deliver the greatest impact on your bottom line.

  • Facebook Messenger - potential customer funnel in Ecommerce

    Facebook Messenger is actively used by more than 1.5 billion people and there are 60 million messages sent between them and businesses every single day. With the staggering mentioned figures, though it’s free, Facebook Messenger could explode your sales if being utilized in a proper manner.
    Besides being a communication channel, Facebook Messenger can be an effective tool to build your own sale funnel. That brilliant idea can happen because every business can build its own audience by collecting subscribers on Messenger once they purchase a product and opt-in with the Messenger chatbox. Moreover, user profiles can give merchants some lines to the portraits of potential customers. Let's take a look into this new term: Messenger funnel.

  • 6 common errors when integrating Facebook Messenger chat widget into your store


    Owning a Shopify store and starting to use the Facebook chat plugin on your store, you may encounter some cases where the Messenger icon does not appear or does not work on your website. This article will show you some of the common issues and how to resolve them. 


    If you have followed how to add the Facebook Customer Chat Plugin to your websiteand still get the error, there are some possible reasons and quick solutions for them. 

    1. You haven’t connected your Facebook page with the app 

    Please make sure that you are the admin of your Facebook page and connect to your Facebook page.

    Check the instructions. 

    2. Your Facebook page is under restrictions

    When your page sets age or country restrictions, only people who meet your requirement can see the chat on the website, in this case, please check whether your page is set to be published and visible to everyone or not. If not, follow the steps to change. 


    3. You haven’t whitelisted your domain website

    Whitelist your domain to connect Facebook to your website, if you haven’t done this, the app could not work correctly. It can not be shown in your store or remain unclickable. Make sure that you have whitelisted your store URL,checking these steps

    4. Your theme conflict or haven’t installed Facebook’s SDK 

    It’s not commonly happened but some specific themes that prevent the appearance of the Facebook Chat icon, if you encounter this problem, you could simply contact the app developer or you could simply check whether your website include this with the instruction here 

    5. You set up the working time for your Facebook chat 

    On the setting of the app, you choose the working hours and timezone for the app, please test the app within the working hours so you can see it probably. 

    6. Your customers cannot send messages to your page 

    If you see the chat is blank without your settings and you cannot send the message. The reason is your Facebook page setting. Make sure you set your page published and allow people to contact you privately. 


    All of these common reasons and solutions can help you out in most cases, however, if you’re still experiencing the issues, contact usherefor further support. 

    Get the Facebook Messenger - Live Chat app to work on your Shopify store today! 


    Download FREE now - eCommerce Trend to Boost Sale 2024

  • Why do you need Messenger chat on your store?


    You apparently know that live chat on your website makes it easier for your customers and for your business to connect with each other. You are owning an online store and are paying a big amount of money each month for a live chat platform, why don’t you think about a live chat free on your website with Facebook Messenger? All you need is just a Facebook business page account. 

  • How you make best broadcasts with Facebook Messenger


    Facebook messenger not only helps online retailers increase revenue withabandoned cart reminders or withremarketing, but also with broadcastmessages. Facebook messenger broadcast is a powerful tool to send your updates, news, or promotions not one by one but multiple subscribers. 

  • How to boost sales by Facebook Messenger remarketing


    While there are many messenger apps on social media, Facebook Messenger is still in the dominant position. Facebook Messenger remarketing is becoming more popular and is the best tool to drive sales for your Ecommerce stores. By creating the conversation with the customers right on their Facebook message, the online sellers can create a better result than the traditional method of email marketing. 

  • Accelerate revenue by abandoned cart reminders with Facebook messenger


    Abandoned cart is the biggest headache for online sellers in the e-commerce industry, about 70% of buyers normally leave their shopping cart. The customers often do not stick with their commitment, they prefer to shop around and check through different stores before making a decision. However, online retailers can increase the abandoned cart revenue by sending abandoned cart reminders via Facebook messenger.



    The number shows that more than 2 billion users are on Facebook, using Facebook messenger can reach about 80% open rate, and 35% click-through rates. As a good result, it can increase the revenue of your lost sales. 

    How does an abandoned cart reminder work? 

    After integrating Facebook to your add to cart function on your online store, every time buyers abandon their cart without finishing their purchase, you can send a message via Facebook Messenger to remind them of the products they’re interested in. 

    By creating your notification, you can send the customers a promotion code to push sales and link them to the checkout page to finish their order. 

    Benefits of sending abandoned cart reminders via Facebook messenger

    • Generate and boost sales 
    • Maximizing the conversion of the shopping cart 
    • Higher open rate, click-through rate, and response rate 
    • Connect you with more potential buyers 
    • Let your customers find their product again in the case they forgot or change their browsing device 

    Knowing your customer’s behaviors is key to success in your business. Facebook messenger is a perfect tool for abandoned cart recovery. Start sending your cart abandon message to gain more engagement from your customer and drive more sales!

    Create your online store on Shopify today and try Facebook Messenger - Live chat!

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