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The Secret to a Great Ecommerce Order Confirmation Email

Sending your customers a poorly-crafted order confirmation email - or, even worse, not sending them one at all - can lose you sales and loyal customers. On the flip side, a great confirmation email can instill trust in your brand and even incentivize customers to make further purchases.

But what makes an effective order confirmation email? Before we let you in on the secret ingredients, let’s quickly discuss what an order confirmation email is and why your eCommerce business needs one.

What is an order confirmation email?

An order confirmation email is essentially a digital receipt that is sent to a customer after they’ve purchased at an eCommerce store. This type of transactional email verifies basic, individualized information like the order number, purchase cost, itemized product information, and shipping details.

Why order confirmation emails are so important for eCommerce businesses

No eCommerce purchase is complete without an order confirmation email. They are essential to your customer’s online shopping experience for three main reasons. 

They reassure your customer

If your customer makes a purchase and doesn’t receive an order confirmation email, they’re going to worry that something went wrong with their order. This isn’t something you want if you’re running a trustworthy, legitimate eCommerce business. Not only will customers flood your phone line with anxious calls, but they might leave negative reviews and be put off from making repeat purchases. 

Automated order confirmation emails reassure your customer that their order was processed properly and is in your capable hands. And by providing them with estimated shipping details, they can stay in the know as to when their order is expected to arrive.

They provide customers with a point of reference

Your order confirmation email should include not just your customer service telephone number, but your email, live chat, and other chat commerce details. This provides customers with a central point of reference for contacting your customer service team. And, with their order number, order date, and itemized list of products to hand, customers can give your team the information they need to resolve any issues quickly and efficiently. 

They can be used to upsell and cross-sell

Did you know that order confirmation emails have an open rate of 56%? They’re the second-most opened type of email after shipping confirmation emails. Promotional campaign emails have the lowest open rate at 14%.

These high open rates can be used to your advantage. At the bottom of your confirmation email, you can promote other products that your customer may be interested in based on the items they just purchased. Customers are more likely to see these recommendations and, being so hyper-personalized, are more likely to convert. 

Things you need to include in an order confirmation email

There are a few key details that customers will expect in an order confirmation email. 

There are a few key details that customers will expect in an order confirmation email. 

Order Summary

All of the products ordered by your customer should be itemized in their confirmation email. 

Here are some things you’ll want to include:

  • Product names
  • Units
  • Sizes
  • Colors
  • Pictures of the ordered product/s
  • Per-item prices
  • A full cost breakdown (including discounts, shipping fees, tax, etc)

Order number

Your customer’s unique order number is what they’ll reference if they need to contact your customer support team about their order. Therefore, it’s critical that this number is clearly identifiable in their confirmation email. 

Payment details

What bank card did the customer use? What date did they make the transaction? What is their billing address? Enable customers to quickly reference these details by including them in the confirmation email.

Shipping details

Customers don’t like to be left in the dark when it comes to shipping. Ease their uncertainty (while increasing their opinion of your brand) by giving them as much shipping information as you can. Try to provide:

  • The name of the carrier shipping the delivery
  • The shipping method (for example, standard delivery, express delivery, or one-day delivery)
  • Shipping address 
  • Estimated shipping date
  • Estimated delivery date

While you’ll still send a shipping notification email later on, including shipping estimations in your initial email is a great way to assure your customer that their order is in professional, reliable hands.

Customer support contact details

Think about it - a customer who is already experiencing an issue with their order is only going to grow even more annoyed if they have to hunt for your contact information too. This is why it’s critical for order confirmation emails to include all of your customer support contact details.

If you’re a B2B eCommerce business, there may be other essential information that you need to add. For example, you might include additional payment terms or signed legal documents. To avoid sending lengthy emails, why not merge PDF documents into one file and send the order confirmation details over as an email attachment?

Tips and best practices for order confirmation emails

So, what’s the secret to creating an effective eCommerce order confirmation email? The truth is, there isn’t just one singular, revolutionary solution - there are many! And best of all, they’re super easy to implement.

Here are some best practices to help you drive optimal results from your order confirmation emails.

Send confirmation emails as soon as the order is made

A swift confirmation email eases your customer’s post-purchase anxiety, reassuring them that everything is OK with their order. It simultaneously establishes your eCommerce store as professional, reliable, and credible, which is essential for building customer trust.

Ensure that customers receive their confirmation email no more than a few minutes post-purchase. This is easily achieved with an email automation tool. 

Write a clear and engaging subject line

If you thought order confirmation emails didn’t need strong subject lines then think again. They might have high open rates, but they can still get lost in the clutter. Ensure that your customers open your email as soon as they receive it and are able to locate it for future reference with a simple-but-effective subject line. Geïnteresseerd in privacycontrole tijdens het online gokken? Speel bij elk online casino zonder CRUKS zonder limieten. Leer meer over het omzeilen van CRUKS. Ontvang VIP-bonussen, Gratis Spins & directe uitbetalingen.

Remember to:

  • Keep your subject line clear and simple: For example, “Your [business name] order confirmation”. 
  • Stay within the character limit: For example, “We’ve received your order” or something equally short and to the point.
  • Personalize it with your customer’s first name: “For example, “Thank you for your recent order, [customer first name]”.

Say “thank you”

You’d thank a customer for making a purchase if they were in your physical store, right? So it makes sense to thank them when they purchase from your eCommerce store, too. 

Shipping details

Customers don’t like to be left in the dark when it comes to shipping. Ease their uncertainty (while increasing their opinion of your brand) by giving them as much shipping information as you can. Try to provide:

  • The name of the carrier shipping the delivery
  • The shipping method (for example, standard delivery, express delivery, or one-day delivery)
  • Shipping address 
  • Estimated shipping date
  • Estimated delivery date

While you’ll still send a shipping notification email later on, including shipping estimations in your initial email is a great way to assure your customer that their order is in professional, reliable hands.

Customer support contact details

Think about it - a customer who is already experiencing an issue with their order is only going to grow even more annoyed if they have to hunt for your contact information too. This is why it’s critical for order confirmation emails to include all of your customer support contact details.

If you’re a B2B eCommerce business, there may be other essential information that you need to add. For example, you might include additional payment terms or signed legal documents. To avoid sending lengthy emails, why not merge PDF documents into one file and send the order confirmation details over as an email attachment?

Tips and best practices for order confirmation emails

So, what’s the secret to creating an effective eCommerce order confirmation email? The truth is, there isn’t just one singular, revolutionary solution - there are many! And best of all, they’re super easy to implement.

Here are some best practices to help you drive optimal results from your order confirmation emails.

Send confirmation emails as soon as the order is made

A swift confirmation email eases your customer’s post-purchase anxiety, reassuring them that everything is OK with their order. It simultaneously establishes your eCommerce store as professional, reliable, and credible, which is essential for building customer trust.

Ensure that customers receive their confirmation email no more than a few minutes post-purchase. This is easily achieved with an email automation tool. 

Write a clear and engaging subject line

If you thought order confirmation emails didn’t need strong subject lines then think again. They might have high open rates, but they can still get lost in the clutter. Ensure that your customers open your email as soon as they receive it and are able to locate it for future reference with a simple-but-effective subject line. 

Remember to:

  • Keep your subject line clear and simple: For example, “Your [business name] order confirmation”. 
  • Stay within the character limit: For example, “We’ve received your order” or something equally short and to the point.
  • Personalize it with your customer’s first name: “For example, “Thank you for your recent order, [customer first name]”.

Say “thank you”

You’d thank a customer for making a purchase if they were in your physical store, right? So it makes sense to thank them when they purchase from your eCommerce store, too. 

Add a quick thank you note in your order confirmation email to let your customers know that you appreciate their support.

Incentivize future purchases

Customers who’ve already made a purchase with your business are more likely to make another one. However, this isn’t a guarantee. Slipping a discount code or voucher into your customer’s order confirmation email makes for a nice loyalty-stimulating surprise, showing your customers that you value their support from the get-go. 

To maximize the results of this incentive, add an expiration date to the discount. This creates a sense of urgency that will prompt your customers to make repeat purchases faster.

Provide further opportunities for engagement

Discounts aren’t the only way to convert a recent buyer into a loyal customer. You can also use your order confirmation email to subtly suggest engagement opportunities. 

For example, you could add your social media handles and invite customers to connect with you on their favorite channel. You could also ask them to subscribe to your mailing list, take part in a survey, join your loyalty program, or any other connection opportunity you have available.

With that being said, make sure that your confirmation email doesn’t turn into a promotional email. Transactional details should be the primary focus, with any promotional or engagement information included discreetly at the bottom of the email. 

Be consistent with your branding

If you neglect consistent branding in your post-purchase communications, you risk coming across as inauthentic. You may even deter buyers from becoming repeat customers. To prevent this, ensure that your transactional emails match the style and tone of your website, social media commerce channels, promotional emails, etc.

Infuse your order confirmation email with brand identifiers like on-brand colors and images. Inject your brand voice into the email too (because who said transactional emails have to be dull?). Whether your brand’s voice is one of witty humor, charming one-liners, or rugged bravado, you can weave it into your transactional emails to make your personality shine. 

Just take a look at this example by Postable. Not only is their email design visually on-brand, but they also convey their brand’s fun, sarcastic humor with their “viva snail mail” quip.

If you’ve noticed that consistent branding is something you struggle with across your business, it may be worth composing a commercial proposal to tackle this problem head-on. It may be that you need to create an internal knowledge resource (like a brand book) or liaise more closely with your marketing team to perfect your brand voice.

Wrapping up

An order confirmation email isn’t something that you can just slap together in a matter of minutes. If you want to create a confirmation email that reassures customers, instills brand trust, and nurtures customers to brand loyalty, you need to include several key ingredients.

Make sure your order confirmation email has all of the information your customers might need, from their order number to shipping, payment, and contact details. Take advantage of the high open rates by subtly promoting engagement, and infuse your emails with your authentic brand voice and consistent brand style.

And last but certainly not least, don’t forget to say thank you!

Unbeatable Average Order Value (AOV) growth strategy you've never heard of

 What metrics do you track to grow your business?

One of the most crucial metrics to assess the health of your business is Average Order Value (AOV). You may already be aware of a variety of strategies to increase AOV, such as Upsells, Cross-sells, Product bundling, or Free shipping with min order value. However, there is another method—Group Order—to amazingly improve AOV that you might not have tried. Big Sale season Black Friday Cyber Monday(BFCM) is coming, read the article below to discover how amazingly Group Order function can maximize and level up your average order value.

 Go through the article and you'll grab:

  1. What's Average Order Value (AOV) and how to calculate it
  2. How Group Order helps you increase your AOV
  3. How to enable Group Order function for your online store

Check it out and make more money now!

What's Average Order Value (AOV) and How to calculate it?

What metrics do you monitor to assess your business health? Which one do you optimize first?

Stop thinking your business is doing well because of high website traffic and conversion rate. Instead, consider your order value and the amount that customers are spending to determine whether you can earn more. Increasing revenue or optimizing return on ad spent is typically one of the first things business owners aim to improve. However, growing value for each order, have you tried it out?

Obviously, no measure of central tendency is best, but using only one is certainly the worst. Therefore, monitoring and optimizing all of them is the best way to maintain the health of your business and boost revenue.

Let's get to know what's average order value is and how to calculate it.

According to Shopify, average order value is the metric that tells you the average amount customers are spending at one time on your online store.

 

 

 

To calculate, follow the formula:

AOV = Total Revenue / Total number of orders

The numbers are reported and calculated in the same period of time

Let's say you own a clothing store with total revenue of $1200 in October. The 1200$ came from 100 orders, your average order value was $12

Some following sale strategies people often use to increase AOV: 

  • Upsells

  •  Cross-sells

  •  Product bundling

  •  Free shipping with min order value

Group Order: A new approach will be beyond your expectation

There's no denying that some traditional sales tactics and methods may significantly raise AOV, but there's another approach that can be just as successful, if not more so: Group Order.

The methods stated above basically squeeze more value out of a single customer, and don't really assist to attract more potential consumers or grow your client base. Therefore, the most effective way to increase AOV is to employ both an extensive and intensive approach, using group orders to drive more potential customers and get more people involved in one cart, then using traditional sales strategies to nudge individual customers to pay more. Although many people order in the same cart they are still treated as a single customer. They pick orders individually on their own device and they are free to add their favorites to the shared cart.

Keep your attention till the next part, you'll find out what's group order and how group order helps you increase your AOV!

How Group Order helps you increase your AOV?

Group Order's definition

Find out what Group Order is first before seeing how marvelously it may help you increase your AOV.

  • A group order is a buying activity where a group of people join a shared order link that they can use to place orders together

  • Each person adds their own orders to a shared online cart from their own device at the same time

  • They also get delivered together to the same location at the same time. Orders are individually packaged and labeled for easy distribution

  •  The owner pays for the full cart and splits the payment among the invitees later

How Group Order helps you increase your AOV?

In essence, group order allows you to include more individual orders in a cart. There is no need to spend a lot of money on marketing to attract more clients and individual sales when you can make more in a single transaction by accepting bulk orders instead. 

Rather than trying to persuade customers to buy as many products as possible, Group Order is a radical and sustainable solution that grows AOV by improving customer experience and giving them numerous benefits (such as saving on delivery fees and purchase costs). It has even more significance if you are annoying your customers by using irreverent upsell or cross-sell products as a part of your sales tactics

>>> So, what drives buyers to place a group order with their friends? Discover here

There are a lot of additional advantages that you might get when enabling this function for your online store:

  • Increase customer experience

  • Get more customer base

  • Level up your total revenue

  • Set a new standard for business competition

  • Reduce marketing costs

  • Reduce delivery costs and staff resources

  • Process orders faster

Therefore, Group Order is considered a new e-commerce standard, the future of online shopping

How to enable Group Order function for your online store

Merchant's flow

 

Group Order is designed to be the easiest to set up, most user-friendly, and straightforward on the Shopify app store.

No code required, custom CSS included, and fully integrated, you are easy to start Group Order with five steps:

1. Get the app installed here

2. Enable this function

Group Order comes free with all stores having DingDoong installed. All you need to do is go to DingDoong app on Shopify admin, go to the tab Group Order, enable this function and you're ready!

        3. Decide the position & tailor the Group Order widget

You are free to decide the look & feel of the widget in terms of position, color, style, format, icon & wording to visually fit better to your store.

        4. Choose your promotion

Group Order can be used to meet promotional requirements, this is what entices online shoppers to place group orders with their friends the most.

You should thus build a discount strategy to generate revenue while your customers are still satisfied. Go here if you are new to all discount settings for your Shopify store

Although DingDoong does not directly aid you in creating discounts, it fully integrates with all discount apps.

If you run into a problem when enabling this feature for your store, get in touch with us at This email address is being protected from spambots. You need JavaScript enabled to view it.. You can be confident that our developers are always available to make sure you have a hassle-free experience.

       5. Go to the storefront and look it over

You are at the final step of your settings. Remember to double-check your settings both in the app and the storefront (widget's look & feel, discounts & promos) before your customers begin their Group order experience.

Customer's flow

Your customers get a friendly experience with simple steps:

          1. Create a group order

A group order is created with a custom name, either at the beginning of shopping when a store is chosen or at check out. A link will be created to invite people. The one who created the group order is the owner of the cart. 

         2. Send invitations to friends

The link is sent to the people whom the owner wishes to invite. Their friends enter their names and start shopping.

         3. Add items to the cart

Both the owner and their friends can add items to the cart. The owner can see who’s adding what and at what price.

        4. Review the cart

Everyone finishes their shopping and finalizes their decisions. The group’s owner reviews the cart, decides which one they’re willing to pay for, and edits the final cart. He is the only person who has control of all the invitees’ orders

        5. Pick delivery date & time (optional)

The host consults his invitees to make the final decision on their preferred delivery date and time.

       6. Payment

The owner of the group pays for everything in the cart, either theirs or their friends'. Their friends pay the owner their due personally. 

       7. Shipment

The cart is shipped to the owner’s chosen address.

>>> Get in touch with us at This email address is being protected from spambots. You need JavaScript enabled to view it. for a docs tutorial, both for you and for your customers to make the most of this feature. 

What are you waiting for?

There is no need to sign up with a third party and split the commission with them, you completely control the whole purchase process, from fulfillment to shipping and payment. It is incredibly effective and simple to get started.

Group Order is fully free during BFCM. Click here to get the app installed, or email us to ask for a 1-on-1 trial with our technical support!

So, What are you waiting for? Get the app to level up your sales now!What's Average Order Value (AOV) and How to calculate it?

Facebook Event Match Quality - Everything you need to know to score Great

Unless you are looking to waste more Ads Spend on junk audiences, Event Match Quality should earn the right amount of your attention. This article shows you how to stay on top of this tech when you set up your Facebook Pixel, even if you don’t have a huge budget for it. The end goal? Maximize conversion, minimize cost.

Why aren't you riding the cross-border shopping wave just yet?

Overseas shopping is the new billion-dollar business, and people are willing to spend higher on overseas goods. Why is it happening and at which rate? What do customers think when they place their orders from abroad?

Raise e-commerce standard with Group order, the future of online shopping

You’re hauling for your wardrobe, you’re done with your shopping on this site, but the cart’s total is $10.01 shy of the free shipping offer threshold. What do you do now? Pay the shipping fee? Or pick more things to meet the requirement? 

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