Responding to reviews is a way of showing how much you care about the customer experience — as well as being a way to boost a few more local SEO points. All reviews should be acknowledged promptly, but it’s easy to succumb to temptation and respond to a negative review as soon as you see it. Before being impulsive, pay attention to the six core types of reviewers so you can come up with an appropriate, effective response to fit.
Facebook messenger not only helps online retailers increase revenue with abandoned cart reminders or with remarketing, but also with broadcast messages. Facebook messenger broadcast is a powerful tool to send your updates, news, or promotions not one by one but multiple subscribers.
Manipulation of reviews occurs when online sellers/brands disguise themselves as customers and write feedbacks for those companies they work for. Hence, manipulation particularly means that the posted review is not a truthful account of a real customer’s experience.
While there are many messenger apps on social media, Facebook Messenger is still in the dominant position. Facebook Messenger remarketing is becoming more popular and is the best tool to drive sales for your Ecommerce stores. By creating the conversation with the customers right on their Facebook message, the online sellers can create a better result than the traditional method of email marketing.
Abandoned cart is the biggest headache for online sellers in the e-commerce industry, about 70% of buyers normally leave their shopping cart. The customers often do not stick with their commitment, they prefer to shop around and check through different stores before making a decision. However, online retailers can increase the abandoned cart revenue by sending abandoned cart reminders via Facebook messenger.
The number shows that more than 2 billion users are on Facebook, using Facebook messenger can reach about 80% open rate, and 35% click-through rates. As a good result, it can increase the revenue of your lost sales.
How does an abandoned cart reminder work?
After integrating Facebook to your add to cart function on your online store, every time buyers abandon their cart without finishing their purchase, you can send a message via Facebook Messenger to remind them of the products they’re interested in.
By creating your notification, you can send the customers a promotion code to push sales and link them to the checkout page to finish their order.
Benefits of sending abandoned cart reminders via Facebook messenger
Generate and boost sales
Maximizing the conversion of the shopping cart
Higher open rate, click-through rate, and response rate
Connect you with more potential buyers
Let your customers find their product again in the case they forgot or change their browsing device
Knowing your customer’s behaviors is key to success in your business. Facebook messenger is a perfect tool for abandoned cart recovery. Start sending your cart abandon message to gain more engagement from your customer and drive more sales!
