If you are a location-based business, this post will show you how to indirectly achieve more Facebook Reviews without asking your customers to do so. Even if you are not, there are still other techniques to acquire those reviews on your social media. 

Asking a reviewer to edit their review can feel like a difficult task or, or seem like you are inconveniencing the reviewer. Reaching out with a private response asking a reviewer to edit their review can be an important final step in working with reviews, so to help you get started, copied below are some templates based on successful messages our dealerships have used in the past.

The two most significant factors to consider when approaching your customers with review invitations are timing and the review journey because both can affect conversion rate. Many companies make the mistake of inviting their customers to leave a review too early, when in fact, customers tend to leave a review once they feel that they have an informed position from which they can publish their opinions about a product or service. 

Online reviews are of increasing importance in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews not only signal consumers’ sentiment but also influence the search engine rankings that can make or break a business. Clearly, reviews are an increasingly important signal to consumers and to search engines trying to display the most meaningful results. Any dropships who are serious about eCommerce should account for reviews as part of their game plan for success. Below is how you should integrate your online reviews with SEO strategy.

Online reviews for local businesses can primarily be found in one of the big three review hosting sites: Google, Yelp and Facebook. When it comes to your online reputation, you want to have a positive presence across all three platforms, not just Google or Yelp or Facebook.

With word of mouth marketing, the focus switches from collecting likes and followers to actively establishing a connection with customers. This is in order to achieve brand awareness for your business. Here are some proven WOMM techniques that can help your business grow.

When you hear the term “marketing,” you might think of catchy slogans, social media posts, television commercials, and bright ads. Yet, one form of marketing that often gets overlooked is what we call “word of mouth” marketing. Despite it falling by the wayside, it’s a type of marketing that you’re all too familiar with because it is just more than a conversation. Read on to know how beneficial eWOM marketing is. 

According to a study conducted by Davis and Alanah, there are four main characteristics that mostly contribute to online WOM. The following subsections will discuss volume, valence, visual cues as well as reviewer type in greater detail. 

Responding to reviews is a way of showing how much you care about the customer experience — as well as being a way to boost a few more local SEO points. All reviews should be acknowledged promptly, but it’s easy to succumb to temptation and respond to a negative review as soon as you see it. Before being impulsive, pay attention to the six core types of reviewers so you can come up with an appropriate, effective response to fit.

We have talked about 5 techniques to attain more positive reviews. So what about negative reviews? How should you deal with them? In this post, we will discuss what to do when you receive negative reviews.

There are always two sides to a story, you will never come across any businesses that have never had any negative reviews. In fact, no one likes negative reviews, some are even afraid of them, however, negative reviews are not that hard to deal with and can even have a positive effect on your business.

If you’ve been focusing on making your customer experience a priority, then your customers don’t just have a relationship with your product; they have a connection with you. Below are 5 simple yet effective techniques to achieve good reviews.

1. Ask the right customers

 Customers rarely spend their free time thinking of ways to help your brand, no matter how much they love you or be willing to work with you. If you want their help, you need to ask for it. Positive feedback is mainly what you seek and in order to attain it, you need to ask the right customers, who are the ones getting the most value out of your product. After all, the best reviews don’t just praise the product, but clearly indicate who the product is right for. There are some ways to figure out customers who are getting the most value out of your product:

• Promoters: you can identify who are the promoters based on using Net Promoter Score Surveys.
• Referrers: if your business is being referred to others by your customers, then it means they are happy with you.
• Mostly Engaged: who are the customers that are logging in and purchase from you the most?

2. Ask at the right time

Have you ever gotten emails asking for reviews that come days or weeks after you’ve last had any interaction with them? By doing so, you are forcing the customers to do the hard work of recalling the details of their interactions, long after it happened. The best time to ask for a review is when the value that you’ve delivered is at the top of their minds. For instance, when customers have positive communication with your brand, when they hit a usage milestone (value of their purchases or time they spend), or when you send your receipt and reinforce the value of doing business with you. 

3. Ask the right way

 Never send an email only asking for “good” or “positive” reviews, instead, you have to ask for an honest review. Chances are you might receive a negative review but think of it as an opportunity to improve your business. More importantly, you’ll build credibility and trust with all of your customers that you ask from, and you might see the average sentiment of your reviews raise up. 

4. Don’t be afraid to ask again if being ignored

 The functionality of most email marketing software nowadays is very helpful. Not only you can track how many customers open your emails, but also many apps help you send emails based on whether or not a customer opens a specific email. A trick to use in this situation is to firstly, take the same email you sent and change the subject to something new. Secondly, email it out a week later just to your non-opens. Look at the results below from OkDork by Noah Kagan*, showed that 11% more total opens than if he did nothing and 1minute of work = 7031 more people read his email. 

Simply change your subject from, for example, “Would you spare a moment” to “Quick question” or so, can capture 30% of more additional reviews. 

5. Always respond to all kinds of reviews

Not only should you respond to negative feedback, but also to positive/neutral feedback. You’d thank your friends if they promoted you online, wouldn’t you? Even a “like”, “tweet”, “thank you” can make a difference, it shows that you really put in the time and effort to reinforce your relationship with customers. Additionally, your future customers will feel reassured and have more confidence/trust in your business. 

Focusing on customer experience isn’t just a good idea. It’s absolutely critical, especially if you want to build the foundation you need to ensure that you get your customers saying great things about you online.

There are 7.7 billion people in the world, with at least 3.5 billion of Internet users and 2.4 billion have Facebook accounts. There is no doubt that Facebook is the largest social networking site in the world. You need Facebook reviews to make sure that you are well represented on such an influential site. 

With 91% of people occasionally reading online reviews and 84% trusting them as much as trusting their peers and personal recommendations, there is no doubt that online reviews significantly impact the certainty of the brand itself, influence customers’ purchasing decisions as well as to attain brand buzz.