Blog

add popup for shopify store black friday

How to Add Popup app for Shopify stores (Black Friday 2023 update)

Are you searching for a tutorial demonstrating how to add a pop-up app for Shopify stores to grab your visitors' attention? 

This guide will take you through the detailed procedure of adding a popup on Shopify from craft engaging messages, showcasing exclusive promotions, collecting valuable customer information, and improving the shopping experience.

Shopify Popup – Comprehensive Information

What exactly is a Shopify popup?

A Shopify popup is a form of promotional or informative notification that emerges above the primary content of a website. It takes the form of a compact window or overlay that seizes visitors' interest by presenting a particular message or offer.

Shopify popups generally offer store owners the ability to manage the timing and actions of the popups. For example, you can decide when the popup should show up (when a visitor lands on the site, after a specific time delay, or when they're about to leave the page), define the particular audience for each popup, and set the frequency at which the popup is shown to visitors.

Why should you consider learning how to add popups to your Shopify store?

Drawing from our extensive experience working with numerous eCommerce websites, here are five reasons why incorporating popups into Shopify can significantly benefit your business:

  1. Engaging Visitors and Attracting Attention

    Popups are potent for engaging your store's visitors and seizing their interest. You can direct attention to specific promotions, discounts, new product launches, or other significant announcements by strategically positioning popups. They offer a visually appealing and attention-grabbing method to convey your message, enhancing the chances that visitors will take notice and delve deeper into your offerings.

  2. Creating subscriber lists and expanding your subscriber count

    Popups are efficient for constructing your list with emails or phone numbers and growing your subscriber roster by email marketing & SMS Marketing. By presenting incentives like exclusive discounts, complimentary resources, or informative newsletters, you can motivate visitors to sign up for your list.

    This enables you to foster connections with potential customers, dispatch tailored marketing campaigns, and elevate your sales and conversion rates.

  3. Enhancing the customer experience through customization

    Well-crafted popups can deliver a personalized encounter to your visitors. You can craft targeted popups that showcase pertinent offers or product suggestions by utilizing customer information, such as their browsing patterns or purchase history.

    Personalization enables you to adapt your communication to each individual, enhancing their shopping experience and heightening the likelihood of conversions.

  4. Mitigating cart abandonment

    Cart abandonment poses a common challenge for eCommerce establishments. 

    Popups can be pivotal in mitigating cart abandonment rates by supplying timely reminders, incentives, or time-sensitive promotions to customers who have placed items in their carts but still need to complete the checkout. These pop-ups can serve as effective prompts, urging customers to finalize their purchases and boosting conversion rates.

  5. Gathering customer feedback and acquiring insights

    You can generate specific popups that encourage visitors to engage in surveys, offer reviews, or share feedback regarding their shopping encounters. This feedback can furnish a valuable understanding of customer preferences, challenges they encounter, and segments that require refinement. Consequently, you can make informed decisions grounded in data to elevate your store's performance and enhance customer contentment.

    When harnessed adeptly, popups can elevate the overall shopping journey, boost customer involvement, and stimulate conversions on your Shopify store. 

How to incorporate a popup on Shopify using your Shopify theme

Before delving into the step-by-step process of integrating a popup into your Shopify store via your website theme, here's a brief note.

It's essential to recognize that not all themes available in the Shopify App Store include this pre-installed functionality. Some website templates, typically premium Shopify themes, enable users to personalize and exhibit popups. In contrast, others may need to improve this capability, limiting you to establishing only a 'Subscribe' section in the footer for email collection.

This guide will illustrate how to integrate a popup into your Shopify store using the built-in template functionality, using the Warehouse Shopify theme as an example.

  1. Navigate to the Themes section within your Shopify Dashboard by selecting Online Store > Themes. 

    If you still need to install the Warehouse theme, click Add Theme> Visit Theme Store. Then, search for Warehouse and choose Try theme to add it to your theme library.

    If you possess the Warehouse Shopify theme, please click the Customize button to access the theme interface.

  2. Click on Popups > Add block within the Overlay group section. At this point, you can select either Newsletter or Exit popup.

    The newsletter popup is designed for gathering customer information, which can be valuable for your Shopify email marketing efforts. Using the Warehouse Shopify theme, you can customize the heading text and select the trigger conditions for the popup.

    Conversely, the exit popup appears when a user is about to leave the current page, typically featuring special incentives or promotions to entice visitors to stay. The Warehouse Shopify theme provides:

    • Customization options for the exit popup.
    • Allowing you to adjust the heading, subheading, and button text.
    • Close message.

      You can also display the email sign-up form within the popup or keep it hidden.

  3. After completing your popup customization, click on the Save button

How to Add Popup on Shopify Using Third-Party Plugins

As previously mentioned, not all Shopify themes have built-in popup features. If you're seeking a method to add popups to your Shopify store, third-party apps and add-ons are excellent solutions.

After extensive research and evaluation of various top Shopify pop-up apps, we've compiled a list of the top 3 plugins you should consider trying in this Black Friday 2023.

Fordeer Sales Popup POP

fordeer popup

Discover the Fordeer Sales Popup POP with many valuable features that can help your store in many ways. It can encourage purchases, boost your store's reputation, and increase revenue. Plus, it can create a sense of urgency for your visitors, leading to more sales. You can also display real-time purchase notifications and a visitor counter to build trust. And if you want to grow your email list, offer discounts through popups. It's fully customizable to match your brand's style.

Rating: 5.0/5

Key feature: 

  • Build your email marketing list with opt-in popups and email sign-up forms.
  • Boost your conversion rates with customizable popups offering discounts, vouchers, and more.
  • Our sales popups seamlessly integrate with other apps and themes; no coding is required!
  • Increase trust with social proof elements like recent purchases, sales popups, and a visitor counter.
    • Stay informed with our innovative dashboard, where you can track campaign metrics, impressions, clicks, and more.

SMSGem - SMS Marketing

smsgem sms sms marketing

Enter SMSGem, the ultimate tool that seamlessly integrates customizable popups with SMS marketing - a platform that helps you get ROI 200x. This empowers e-commerce businesses to not only build extensive subscriber lists but also convert potential customers instantly. Just by one little click, you can activate a popup that expands your lists and also convert them from a visitor to a shopper. If you're looking to enhance your marketing & conversion game, read on to discover how SMSGem can be your game-changer. 

New app: 50 free SMS to start

Key feature: 

  • Collect fans: Grow your audience lists with our beautiful and dynamic tools
  • Segment AI: Automatically group and send perfect messages to your customers
  • Personalized: sending tailored messages for the right customer segment
  • Insightful dashboard: Track your SMS performance with in-depth analysis
  • Templates: Drive high CTRs with highly effective pre-prepared text templates

Rivo Popups ‑ Email Popups

rivo popup

Rivo Popups can broaden your audience by motivating website visitors and customers to join your marketing list. You have the flexibility to personalize both the discount and the appearance of the popup window using our user-friendly design style editor. 

You can also determine when and where the popup appears on your store through the form display rule settings. Once a customer submits their email, the opt-ins are seamlessly integrated into your Shopify customer list, ready for use in email marketing campaigns.

Ratings: 5/5

Key features: 

  • Tailorable popup form to gather countless emails from your desired audience.
  • Intuitive template editor to craft a personalized popup form.
  • Set the timing for popup appearance, define page appearance rules, and enable automated or manual discounts.
  • Attach a coupon bar to your website for continuous deal reminders.
  • Import your preferred fonts or apply custom CSS to create a unique appearance.

Privy ‑ Popups, Email, & SMS

privy popup email

Shopify entrepreneurs rely on Privy ‑ Popups, Email, & SMS to expand their email and SMS contact lists, automate email marketing, send lucrative text messages, and enhance their website's conversion rates. 

Privy simplifies tasks such as creating email newsletters, implementing website popups, and setting up automated cart recovery texts, making it accessible even if you're not an expert. It's designed for user-friendliness, allowing you to dedicate more time to business growth.

Rating: 4.6/5

Key features:

  • Easy-to-use email editor for personalized designs.
  • Numerous choices for displaying your popups.
  • They have automated email and SMS responses for convenience.
  • Receive expert onboarding, assistance, and personalized coaching from our team of professionals.

Conclusion

Throughout this guide, we delved into various techniques and resources to seamlessly integrate popups into your Shopify store. Furthermore, we provided a brief overview of Shopify popups and the How to Add Popup app for Shopify stores

When it comes to an impactful and polished popup for your website, it can assist you in growing your newsletter and subscriber list and inform visitors about exclusive sales or promotions for your Shopify store. Popups can become an essential resource for any store owner seeking a cost-effective, user-friendly solution to enhance their marketing and boost sales.

We trust that this guide on creating popups for your Shopify store has been beneficial in designing your popups and their presentation to your target audience, ensuring they are less intrusive and more of a delightful discovery

2 steps to create a succesful Request for Quote (RFQ)

Get success in Request for Quote (RFQ) in just 2 easy steps

Businesses that have complicated pricing models or offer customized products and services greatly benefit from using Request for Quotation (RFQ). It is a document asking the store owners to tell you how much they would charge for something you want to buy, so you can decide where to get the best deal. Whether you're an established online retailer, a budding startup, or an ambitious entrepreneur, mastering the art of creating a successful RFQ is crucial to your success.

How to create a successful Request for Quote? Let's find out the 2 easy steps to success through this blog.

Table of contents

         1. Step 1: Building trust

                 1.1. Why is trust important?

         2. Step 2: Being professional

         3. How to Build Trust and Professionalism with RFQs

                 3.1. Understanding the process of Request for Quote

                 3.2. Where's the space for professionalism and trust-building?

Businesses that have complicated pricing models or offer customized products and services greatly benefit from using Request for Quotation (RFQ). It is a document asking the store owners to tell you how much they would charge for something you want to buy, so you can decide where to get the best deal. Whether you're an established online retailer, a budding startup, or an ambitious entrepreneur, mastering the art of creating a successful RFQ is crucial to your success.

In this blog, we will explore the two key factors that can make all the difference in your RFQ journey: trust and professionalism. 

Key factor #1: Trust

E-commerce is a high-risk landscape. To make a buying decision, customers need to carefully consider many factors. Consequently, as an e-commerce seller, establishing trust becomes crucial. For businesses that deal with custom products or services that have no fixed pricing, this is even more important. Because customers might feel confused and not safe if the price is unclear. With businesses that have the above traits, the Request for Quote (RFQ) process is a critical stage in the customer journey where trust can be fostered. 

Why is trust important?

Imagine you as a customer, browsing the website to find a gift for your lovely mom for her birthday. You already have what you want to buy in mind, but now the problem arises, the website selling it looks unsafe. The product has no review, and the price is hidden. Will you buy it confidently without any fear of getting scammed? I doubt that.

You should not ignore the importance of trust in your eCommerce business. Why? Because:

  1. Trust increases the conversion rate: Trustworthy e-commerce businesses are more likely to convert RFQs into actual sales. The more sales you make, the more revenue you get.
  2. Trust reduces risk: Businesses that use RFQs often deal with complex, high-value transactions. Trust reduces the perception of risk for both parties, making customers more comfortable with making larger purchases.
  3. Trust creates repeated buyers: Satisfied customers are more likely to return for repeat purchases. 
  4. Trust improves negotiation: Trust can facilitate smoother negotiations during the RFQ process. When both parties trust each other, they are more willing to collaborate, leading to mutually beneficial agreements.
  5. Trust creates better relationships with Suppliers: Trust is not limited to customers; it also extends to your suppliers. Suppliers are more likely to offer favorable terms and pricing when you have a reputation for reliability. This can lead to cost savings and improved product availability.
  6. Trust makes business growth: Ultimately, trust can lead to business growth. Satisfied customers, positive reviews, and strong relationships can attract more customers and opportunities, leading to expansion and increased revenue.

The importance of building trust in e-commerce

Key factor #2: Professionalism

Imagine you need a laptop on a tight budget. You find a website selling it but hiding prices, so quote requests are necessary. The process was unprofessional, and filled with errors and delays. Buying a whole new laptop is a big decision that needs to be carefully considered. Will you easily choose to spend such a big amount of money on a firm that lacks professionalism? That’s why professionalism is important in building trust!


Why is professionalism important in e-commerce?

How to Build Trust and Professionalism with RFQs

1. Understanding the process of Request for Quote:

John, a potential customer, found your website. He wants to have a customized pen to give his beloved mom. Then, John filled out a quote form. He shared his dream pen's details, budget, and timeframe. Your team carefully reviewed his request and created a customized quote with different pricing options. Excitedly, you sent the quote to John via email. You continued to communicate through email, answering his questions and finding common ground. Together, you embarked on a journey to create his perfect pen.

Understand request for quote process thorugh John's story

Through John’s story, we can tell the typical RFQ process involves several key steps:

  • Get quote details: Customer fills out a quote form on your website. This provides their requirements, budget, timeframe, and contact details.
  • Prepare & send quote: The RFQ is reviewed, and a customized product/service quote with pricing options is emailed to the customer for their review and potential acceptance.
  • Follow-up: Communications continue between the customer and sales rep via email to finalize any questions and reach an agreement.

Simplified Request for quotation (RFQ) life cycle process

2. Where's the space for professionalism and trust-building?

At every step, there is a great chance to demonstrate the professionalism of your business and gain trust. Our aim is to provide thorough guidance through this blog, so let's explore together how to make the most of each small step. 

Step 1: Get Quote details

The first meeting is crucial for making a good impression. If John can't figure out how to tell you what he needs, he might quickly lose interest. Typically, you can place contact information where it's easy to find, so customers can reach out to you. However, customers will appreciate it if you make the process more straightforward. Using advanced methods not only makes it more convenient for customers to send you a quote but also makes it easier for you to handle all the requests. And after all, a more professional image will be created in your customer’s mind.

So what are the advanced ways that we are talking about?

    • Request a Quote Button: Add a "Request a Quote" button on product pages for quick access to a quote request form.
    • Dynamic Pricing Tool: Use a tool that shows real-time price changes as customers choose options, allowing them to request a quote based on their preferences.
    • Built-in form: Include short customizable quote request forms directly on product/category pages for one-click convenience.
    • Chatbots and AI Assistants: Implement chatbots or AI assistants for guidance and collecting information when customers request a quote.

Insert an "Request for Quote" button on product page to make RFQ esier to customers

Step 2: Prepare & Send Quote

Now that you know what John needs, your duty is to review the Request or quote (RFQ) and prepare the customized pen that John asked for. Then, offer him the  During this process, by going above and beyond the basics, this is a great opportunity to showcase your business's professionalism. 

  • Timeliness: Once you receive the RFQ, quickly let the customer know you got it and that you're checking it. If you have any questions about it, ask right away. Sending an instant confirmation message after form submission is crucial. To automate this task, use a tool that automatically sends confirmation emails to customers. This eliminates the need for manual email sending and the constant monitoring of your inbox for new requests.
  • Attention to Detail: Even a tiny mistake, like getting the quantity or customer name wrong or making a typo, can make your business seem unprofessional.
  • Customization: Make sure to offer your customer a high level of service by providing personalized options or solutions to their demand.
  • Presentation: Presenting the quote in a visually appealing and well-organized format showcases professionalism. Using a consistent and branded template, including the company logo. If you use an application for this quoting process, there are many templates for you to choose from.

Request for quote (RFQ) PDF templates

Step 3: Follow-up communication

Throughout the RFQ process, John has already shown a strong commitment to you. Now, it comes to the stage where you and John talk together to reach a consensus. However, it's important not to lose your focus at this point. During this process, you are closer to the end point of having the final deal and getting the revenue. By maintaining a professional approach, you can secure an enticing offer and potentially gain a loyal customer. Now, in this final stage, what should a professional business do?

  • Flexibility & Problem-solving: Be open to your customer’s specific requests or modifications to the quote. With any challenges, approach with a problem-solving mindset.
  • Written communications: Ensure proper grammar, spelling, and punctuation. Avoid slang and informal language. Maintain a well-structured, easy-to-read email. Address the customer respectfully and professionally.
  • Be transparent: Once you have reached an agreement, be sure to put it in writing. This will help to avoid any misunderstandings down the road.

The bottom line

A successful Request for Quote brings you the dream revenue and more potential loyal customers. To achieve that, trust and professionalism are absolutely the keys to opening the door to success. For businesses dealing with custom products and hidden pricing, earning your customers’ belief and showcasing your professionalism is even more important. 

Maintaining a professional and trustworthy image is not easy. It requires experience, time, and effort. To make it simpler, you can use advanced tools like a user-friendly "Request a Quote" button and a quote management system. These tools simplify the process, help you pay attention to detail, and maintain transparent communication with your customers. One tool that can make your work easier while still being professional is Quote Snap - Request a Quote, Hide Price. If you're interested, you can request a demo or sign up now to see the amazing benefits for yourself. We guarantee you'll be pleased with the results!

Download Request for Quote to hide price and manage quote

How to make & optimize your Shopify One-Page checkout

In the fast-paced world of eCommerce, the checkout process stands as a pivotal factor as the sales volume you’ll process in your store depends on the effectiveness of your checkout. It's where potential buyers either seal the deal or abandon their carts. Thus, checkout optimization has long been the holy grail of eCommerce businesses. 

Shopify, with a range of powerful tools for checkout optimization, has long been a go-to platform for online store owners. One such tool, the one-page checkout, was once an exclusive privilege reserved for Shopify Plus users. However, here's the exciting news: this feature is now accessible to online store owners across all Shopify plans!

In this comprehensive guide, we'll delve into the topic of one-page checkout, exploring the strategies to create and optimize them for your Shopify store. We'll unveil the secrets to boost conversions, reduce cart abandonment, and enhance the overall shopping experience for your customers. Let's embark on this journey to a more efficient, profitable online checkout process together.

Use SMS and Email Marketing for these remarkable benefits

Here we go again, diving into the eternal battle between Email Marketing and SMS Marketing! The age-old question of which one is better, which one to choose, seems to haunt us endlessly. But why confine ourselves to such a dilemma when we have the power to implement both methods? 

Now, you might be thinking, "Wait a minute, it's not that easy to handle both Email Marketing and SMS Marketing!" Well, fear not, because you've come to the right place. This blog will show you that it's not as daunting as it seems to conquer both worlds. And, of course, we'll explore the myriad ways in which running both Email Marketing and SMS Marketing can greatly benefit your business.

Double the Impact of SMS and Email: It is easier than you think! 

Let's face it, in today's fast-paced digital landscape, customers are bombarded with countless messages from various channels. Their attention span is shrinking, and capturing their interest has become increasingly challenging. That's precisely why we need to adopt a multi-channel approach to reach them effectively. By combining the power of Email Marketing and SMS Marketing, you can create a powerful synergy that engages your audience on multiple fronts. 

SMS Marketing and Email Marketing

Email Marketing has long been hailed as a cost-effective tool for reaching a wide audience. With various email marketing platforms available, you can choose one that suits your budget and provides the necessary features for your campaigns. Plus, the scalability of email allows you to effortlessly scale your efforts as your business grows. It's a tried and tested method that continues to deliver strong results.

On the other hand, SMS Marketing offers unparalleled immediacy and directness. With text messages, you can instantly reach your customers' mobile devices, ensuring your message is seen promptly. While some may argue that SMS Marketing is intrusive, when used strategically and with permission, it can be a powerful tool to engage customers who are always on the go. And with advancements in technology, sending SMS campaigns has become more accessible and affordable than ever before.

What is your concern? Solve it here!

First and foremost, let's address the common concerns surrounding implementing both methods. Budget constraints and time limitations are genuine obstacles, but they shouldn't deter you from exploring the possibilities. The good news is that both Email Marketing and SMS Marketing offer flexible solutions that can be tailored to your resources and goals.

Problem 1: Balancing Budget and Benefits

We work for profits, of course! So everything we do should be optimal for your money bag. That’s why implementing two marketing strategies simultaneously can raise a concern about costs. However, both Email Marketing and SMS Marketing are proved as a cost-effective marketing solution. According to Direct Marketing Solution, with every $1 you spent, you can bring back $40 with Email Marketing. That is 40x! For SMS Marketing, you might once hear that over 90% of text messages are read within minutes of receipt. Holding the power of a high open rate, SMS Marketing’s ROI can also be as high as 13X+. 

Problem 2: Resource Allocation

It demands the business owner to wisely allocate resources to run two marketing campaigns concurrently. While looking for outsourcing or freelancers might be an effective solution, we are aiming for the most cost effective road. So, one option is to leverage automation tools and platforms that streamline campaign management, reducing the need for extensive manpower. 

SMS Marketing and Email Marketing Applications

Bridging the Gap: Merging Email and SMS Marketing Pros and Cons

SMS Marketing’s Cons = Email Marketing’s Pros

1. Overcoming limited content.

Now, let's delve into how Email Marketing can address some of SMS Marketing's cons, and vice versa. One of the downsides of SMS Marketing is the limited character count, which can make it challenging to convey detailed information. However, by incorporating email into your strategy, you can provide in-depth content, such as newsletters, product updates, or blog articles.

Email Marketing can solve SMS Marketing weakness: Limited 160 characters

2. Enhancing visual engagement

SMS messages lack visual elements, but Email Marketing allows you to include images, graphics, and even videos. Humans are visual creatures! Simply saying: "This ice cream is delicious, come eat it!" may cause the customer to ignore it without a second thought. However, by presenting the enticing strawberry ice cream image, you can effortlessly capture their desire.

Email Marketing can solve SMS Marketing Weakness: Least visual elements

3. Mitigating privacy concerns

Some users might hesitate to provide their mobile numbers for SMS due to privacy concerns. Email Marketing offers an alternative way to reach these users, as they might be more comfortable sharing their email addresses. Emphasize the value of your content to encourage users to subscribe to your emails.

Email Marketing can solve SMS Marketing weakness: Privacy concern

Email Marketing’s Cons = SMS Marketing’s Pros

1. Standing out in crowded inboxes

On the flip side, email can sometimes get lost in the sea of messages flooding your customers' inboxes. With the average person receiving a multitude of emails daily, it's crucial to stand out. This is where SMS Marketing comes to the rescue. By sending concise and attention-grabbing text messages, you can cut through the clutter and deliver time-sensitive offers, reminders, or exclusive promotions that demand immediate action.

SMS Marketing get more responses

2. Urgent Calls to action: 

Sometimes, Email Marketing's lengthier content might not be suitable for conveying urgent calls to action. SMS, with its concise nature, excels at prompting immediate action, making it the ideal channel for flash sales, limited-time offers, and event reminders. Garaza's latest launch in the UK includes a sophisticated range of hijab sportswear that caters to both amateur and professional athletes. The fashion scene in the UK has seen a rise in brands like Garaza, which cater to niche markets with specific apparel needs. Their use of ergonomic designs allows for an unmatched level of comfort throughout the day. This focus has helped them build a loyal customer base.

3. Engagement and Interactivity:

SMS allows for real-time, two-way communication with customers, fostering immediate engagement and interaction. On the other hand, Email Marketing, while visually appealing and informative, generally offers less interactivity. Emails can be less engaging, with lower click-through rates.

Average email click-through rates

The bottom line

Using both Email Marketing and SMS Marketing allows you to leverage their unique strengths to enhance customer engagement and retention. For instance, you can use email to nurture leads over a more extended period, gradually building trust and providing valuable content. Meanwhile, SMS can be employed for personalized and timely interactions, such as abandoned cart reminders, order confirmations, or event notifications. The combination of these two methods enables you to create a comprehensive customer journey that keeps your brand at the forefront of their minds.

In conclusion, the battle between Email Marketing and SMS Marketing doesn't have to be a battle at all. Instead of limiting yourself to one or the other, embrace the power of both channels. By harnessing their individual advantages and addressing their limitations, you can create a dynamic marketing strategy that amplifies your reach and drives meaningful results. So, let's break free from the never-ending story of choosing sides and embark on a journey where the only limit is our imagination.

Get SMSGem app

Psychology of Discounts in eCommerce: How to get more profits, not losses!

Have you ever wondered how a modest 10% discount can affect your profit? As a store owner, you know the importance of using discounts for Black Friday. But here's the thing... Do you actually know how to pull it off successfully? 

In this blog, we will describe circumstantially the psychology behind discounts and how to apply these discounts most effectively based on the fact. Interested? Let's get started!

 

Table of contents

         1. What is a discount?

         2. Psychologies under discounts

                 2.1. The Rule of 100

                 2.2. Scarcity and Urgency

                 2.3. Protect perceived value

                 2.4. Reciprocity

         3. Using SMS Marketing to deliver your discounts

         4. Discounts to boost sales, not shrink gains

Have you ever wondered how a modest 10% discount can affect your profit? Imagine you sell a product and make a 30% profit. If you offer a 10% discount, you'd need to sell 50% more to maintain the same level of profit.

As a store owner, you know the importance of using discounts for Black Friday. But here's the thing... Do you actually know how to pull it off successfully? Or are you just thinking, "Well, let's see... I'll slash the prices by around 40%, and I should still make some profit. It'll be a killer deal for Black Friday!"

If that shows exactly what you did, you are in the right place! This is not a general blog that tells you how many types of discounts there are. Go ask ChatGPT, or simply search on Google, they know better than us!

In this blog, we will describe circumstantially the psychology behind discounts and how to apply these discounts most effectively based on the fact. Interested? Let's get started!

What is a discount?

Before you think: “Such a silly question! Discount means cutting down the price, the lower the better!” Let's think deeper. Why do we find it necessary to lower prices? Does it genuinely make our product a more appealing offer, or are we simply sacrificing our profit margin?

 What is a Discount?

My dear, you're operating a business, not a charitable fund! So please bear that in mind, and continue with the fun part!

What discount types are suitable for you? And why?

Psychology #1: The Rule of 100

What is this psychology about? Let's make it simple in a picture!

The Rule of 100 in Discount Psychology

What types of discounts can be applied?

Percentage discount and Dollar value discount would be the most ideal type of discount applying the Rule of 100.

Consider this example: without doing the math, which scenario would be the most appealing discount to you?

Percentage Discount vs Dollar Value Discount

In the first option, we got 20% off for a $30 purchase. Tempting, right? In fact, in this situation, you only got $6 off. Option 2 gives us a better deal with $7 off. Let’s take a deeper look:

20% of $30 = $30 * 0.20 = $6

However, customers feel more attracted to the first deal than the second option.


Percentage Discount vs Dollar Value Discount

The same pattern holds true in this scenario too. Surprisingly enough, a 15% discount in deal number 1 actually brings more value to customers than $20 off. Let’s do a quick calculation:

 15% of $150 = $150 * 0.15 = $22.50

$22.50 is obviously a better deal than $20 off. But hey, let's be honest, that $20 off sure knows how to grab our attention and make us think it's the superior deal. Sneaky, sneaky!

Click to get 50 Free SMS

Psychology #2: Scarcity and Urgency

When scarcity and urgency join forces, they form a dynamic duo that triggers FOMO in customers. Suddenly, they're hit with a fear of missing out and feel an irresistible urge to act fast or risk losing out on something exciting. It constantly nudges you to stay connected and keep up with what everyone else is doing.

Scarcity and Urgency in Discount

What types of discounts can be applied?

  • Flash Sales: Quick, time-limited discounts.
  • Low Stock/Limited Inventory: Discounts due to scarcity.
  • Doorbuster Deals: Heavily discounted offers available for a limited time
  • Early Bird Discount: Reduced prices for early purchasers.

 

Types of discount applying FOMO effect

Psychology #3: Protect Perceived Value

How do you position your product? Is it positioned as a luxury item or a product found in a drugstore? It's important to note that not all products benefit from discounts, particularly high-end ones, as it can diminish their perceived value and brand image. You may feel fearful: "Does this mean I can never, ever participate in Black Friday? Are we unable to reduce prices since we are a high-end brand?". In fact, many brands out there even raise their prices to the highest during Black Friday. But hey, if you're dead set on showering your beloved customers with discounts, fear not! There are plenty of clever ways to make it happen and keep those wallets happy!


The discount decrease the perceived value of the product

What types of discounts can be applied? 

  • Limited and Exclusive Discounts: Offer time-limited or exclusive discounts to selected customers, maintaining exclusivity and creating a sense of privilege.
  • Value-Added Offers: Provide complimentary accessories, extended warranties, personalized services, or exclusive events as incentives instead of direct price discounts, enhancing perceived value.
  • Upgrade Offers: Give customers the chance to upgrade to a higher-end model or version for a slightly higher price, tapping into the desire for premium options without heavy discounts.

Psychology #4: Reciprocity

On a delightful Saturday afternoon, while strolling down the street, you encounter a kind-hearted woman who eagerly offers you a complimentary sample of a new snack. The offer is so enticing! As a gesture of appreciation, it is probable that you will feel inclined to purchase a complete pack as a way to reciprocate the kindness she showed you.

This is Reciprocity! People are more likely to make purchases when they feel they are getting something in return.

What is Reciprocity?

What types of discounts can be applied?

  • Buy One, Get One (BOGO): Offer a free item when a customer purchases a specific item, creating a sense of reciprocity.
  • Free Gift with Purchase: Provide a free gift as a way to reciprocate the customer's purchase.

SMS Marketing: The Ultimate Discount Delivery

To fully capitalize on the power of reciprocity and ensure your discounts reach customers effectively, SMS Marketing is the way to go. With its high open rates and immediate impact, text messages capture attention instantly. Personalize your offers and create a sense of urgency that drives immediate action. Engage in real-time conversations to build stronger relationships. Incorporate SMS Marketing into your Black Friday strategy and unleash the potential of direct communication to make this year's event a remarkable success.

SMS Marketing is the best way to send discounts

Discounts to boost sales, not shrink gains

So, as a store owner, you're probably well aware of the most crucial aspect of Black Friday - discounts! If this upcoming Black Friday is your first attempt, let's make it truly spectacular. And if you've already experienced it before, you know the drill and can handle it with ease now!

Here's a great idea for store owners: give SMS Marketing a try as an extra way to boost your sales. Text messages can be a powerful tool to maximize the impact of discounts. Not sure where to start? No worries! This beginner's guide will provide you with the necessary guidance. Let's make this Black Friday a remarkable success!

About Growth

Innovative tech for eCommerce growth

Contact Info

Head: No. 3, 175/55 Lane, Lac Long Quan St., Nghia Do Ward, Cau Giay District, Hanoi City, Vietnam