Black Friday and Cyber Monday (BFCM) are the busiest shopping days of the year, with online store traffic often surging within hours. However, increased traffic does not always lead to higher revenue. Rising advertising costs, increased deal comparison, and shorter attention spans create significant pressure on brands, particularly smaller Shopify stores, to maximize the value of each visitor.
In the competitive world of online shopping, pricing can be the deciding factor between a visitor leaving your store with nothing and making that visitor a loyal customer. When we talk about discounts on Shopify, we are not just talking about offering lower prices, we are also talking about strategically placing offers on your digital store to increase conversions, improve customer loyalty and help clear out out-of-season inventory below your ideal price point while maintaining a reasonable profit margin.
You’ve probably run into this: a customer adds products to their cart, enters a discount code for 15% off, but then abandons the order when they realize shipping still costs $9.95. Or worse - they need to hunt for another code to get free shipping, and Shopify won’t let them stack it. The result? Lost sales, frustrated customers, and messy marketing campaigns.
TikTok is quickly becoming one of the most powerful platforms for eCommerce advertising. However, knowing how to run TikTok ad campaigns effectively is quite a challenge; setting up the campaign in TikTok Ads Manager always feels time-consuming and complicated, especially when choosing between Manual Campaigns and Smart+ Campaigns.
That's why the new TikTok Ad Creation feature in Omega TikTok Pixels is here to save the day. It simplifies the process, making it easier for merchants to get started and scale their ads effectively.
When launching TikTok Conversion Ads, one important question comes up: should you go with Smart or Manual campaigns? Each option affects your ad performance, budget usage, and return on investment in different ways. While TikTok Smart Campaign offers automation and ease, Manual Campaigns give you more control and flexibility.