ios-14-enforcement-impact

96% of US users and 88% of global users opt-out of app tracking in iOS 14.5 is totally not good news for Facebook advertisers. There is a fact that deactivating tracking doesn't mean we won't be disturbed by ads, we still see ads as much as before, the only difference is that we will be seeing more non-related ads than before. However, it still raises two main problems: 

  • Conversion Tracking will be under-reported  
  • Ads distribution or ad personalization will be impacted and experience some limitations. 

In this article, you will find out some actions to deal with them, at least at this point.

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the most important factor to the shopping experience

What is order tracking and why the order tracking system can help online shops more proactive in the delivery

73.6% of surveyed customers consider delivery as the most important factor to the overall shopping experience (1). This is why shop owners should invest more in delivery experience to their customers, so the business can get higher retention rates in the fierce eCommerce market nowadays. One of the crucial factors that can improve your delivery management is the order tracking quality.

Tags: Order Tracking   

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Customer obsession with order tracking

This article will discuss how the order tracking system will be an optimized factor to solve the obsession from customers when they track their package.

Long wait for your package? Don’t know where your shipping package goes through. Be fear of scams when the delivery has delayed for while without explanation? Many customers have the same distaste for unknown arrivals of packages, especially when they order online goods. 
Nowadays, the fast pace delivery makes it possible to receive the order the next morning. This even made customers more impatient than they used to be. They will actively track the package status from their sellers every moment. It is a vicious circle that leads to a syndrome called pre-parcel anxiety.

Tags: Order Tracking   

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best-practices-to-keep-your-paypal-account-healthy-and-balanced

The question of how to get a healthy and balanced PayPal account never gets outdated. Catch up with every change in PayPal’s policy and know the best practices to meet PayPal’s requirements will give you a great opportunity to do business successfully with PayPal.

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est-practices-to-optimize-your-smart-shopping-campaigns

With smart shopping campaigns, Google has put a lot of automated solutions into it to require the least maintenance. However, to find the balance between your E-commerce strategy and your campaign management, still needs your job of optimization to be done. In this article, you will know all the best practices. 

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scale-up-your-online-business-with-google-smart-shopping-campaign

Google is a place that billions of people search for their needs every day and Google shopping ads can present your products in a visual and engaging way to them. It displays products not only with description, price or review, but also with images which make you stand out in the crowd and more appealing through all Google platforms including Google search, Google websites, Youtube or even Gmail. Smart shopping finds your new customers but it also remarkets the shoppers who have visited your website.   

 

In this article you will know Google’s requirements and step by step of how to set up a successful smart shopping campaign to scale up your online business.

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