If the IOS 14 has been spinning your head around almost to the point of quitting, there is something that you’d hate yourself later because you didn’t pay enough attention to it. It’s Aggregated Event Measurement. Do it right, you’ll stay on top of the tracking game despite the IOS axe in your back. And not to worry, this article will keep the jargon to the minimum. Let’s go!

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Chat commerce history goes back a little over 20 years and is founded at the convergence of mobile phones and the internet. That convergence is now seamless, so it’s easy to forget that less than 25 years ago, phones and the internet were two very different worlds. Phones were for talking and texting, and the internet was for browsing and commerce. Phones and computers weren’t connected and didn’t interoperate. 

And then everything changed.

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eCommerce has seen phenomenal growth & changes over the last few years, mostly because of the Covid-19 pandemic. The worldwide revenue of ecommerce amounted to more than 3.53 trillion USD.  It is projected to grow all the way to 6.54 trillion by the end of 2023. These numbers speak for themselves about the growth of global ecommerce. Here are some trends that your business should embrace to not fall behind.

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With school start times varying from late August to early September, back-to-school promotions don’t begin on a particular date. Sales often begin anywhere from mid to late July, continue through August, and end in mid-September.
Big brands like Amazon or Nike start their back-to-school campaigns early. Actually, it’s never too early to plan for a season that comes around once a year. Depending on your supply chain, business processes, and capacity, it’s good practice to prepare for the back-to-school season a few months in anticipation or just run a . Here are some highlighted marketing ideas for this year's BTS season (the first BTS season after 2 years of Covid).

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Have you ever scratched your heads trying to understand why Facebook could be so stingy on reporting your actual sales? Think you got 5 hard-earned sales today but Facebook only reports 2?

And how about a time when you don’t spend a thing on a day, or campaigns have been turned off, but you see sales reported to it? Was it a ghost doing that?

This article will investigate it in simple terms, but detailed enough to inform your next action.

The BFCM’ 22 is coming close, don’t have a shot in the dark on a tight Facebook ad budget.

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