Retargeting in general is so useful because returning visitors show a greater interest in your product or offer, and they have much higher odds of both clicking and converting after the first visit. Those odds even increase the more often your target customer sees the ad. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. Below are some strategies that we cover to get you to try out which one suits the best for your business.

Read more...

why-you-should-not-rotate-your-paypal-accounts

The problem of sellers using Paypal payment gateway is that when their account receives a large amount of payments, especially in high sales season, it tends to be held or limited because Paypal will see it as a sign of fraud. Then, they think about a solution to add multiple Paypal accounts to a store to spread the payments and Paypal will not accumulate money to limit. However, this is not an ideal solution and here’s why. 

Read more...

google-feed-management-best-practices

After getting your Google Merchant Center account active, it’s the right time for you to start your Google ad campaigns. In addition to the previous forms of ads, Ecommerce stores now can use Google shopping ads which can show the image and price of products. In order to do that, your Google Merchant Center account must have enough information of your products, that’s the job of product feed. And your job is to optimize this product feed and make your ads closer to your target customers. Check out what the best practices are and apply to your store.

Read more...

Powerful-tips-for-your-Merchant-Center-account-survive-in-sales-season

Apparently, it is undeniable to say that Google is a powerful tool to make your products visible to your target customers in order to maximize your revenue. However, many sellers are facing difficulties because their accounts are suspended. So what are the tips to make your Google Merchant Center account survive in sales season? Reach out our blog for some minor but useful information to strengthen your Merchant Center account. 

Read more...

Complete-guide-to-create-events-and-measure-the-conversion-of-TikTok-Pixel

Tiktok has updated its pixel to the newest version 2.0 to optimize uses and help merchants to track the most common events. After having a pixel installed on your website, it is crucial for pixel to start learning by creating events and defining the tracking rules. The more your pixel can learn, the better results you can get to optimize your ads afterwards. 

Tags: TikTok Pixel   

Read more...