order_tracking_transparency

Statistics show that 86% of online shoppers will decline to return to a brand after just one poor shipping experience. What a huge loss to E-tailers in this competitive E-Commerce world! Is your Shopify store suffering from the same pain? Among various strategies to boost customer retention, providing visible and transparent order tracking ultimately stands out as a defining factor that online store owners should highly focus on. Without investing in an effective order tracking tool, you will run a risk of losing your first-time customer who will turn into a “competitor’s God”.

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the most important factor to the shopping experience

What is order tracking and why the order tracking system can help online shops more proactive in the delivery

73.6% of surveyed customers consider delivery as the most important factor to the overall shopping experience (1). This is why shop owners should invest more in delivery experience to their customers, so the business can get higher retention rates in the fierce eCommerce market nowadays. One of the crucial factors that can improve your delivery management is order tracking quality.

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Customer obsession with order tracking

This article will discuss how the order tracking system will be an optimized factor to solve the obsession from customers when they track their package.

Long wait for your package? Don’t know where your shipping package goes through. Be fear of scams when the delivery has delayed for while without explanation? Many customers have the same distaste for unknown arrivals of packages, especially when they order online goods. 
Nowadays, the fast pace delivery makes it possible to receive the order the next morning. This even made customers more impatient than they used to be. They will actively track the package status from their sellers every moment. It is a vicious circle that leads to a syndrome called pre-parcel anxiety.

In fact, 56 percent of shoppers actively track some or all of their purchases as they await their arrivals (1). This knowledge of where our products help ease customers’ minds while they wait and gives them an activity to direct that anxiety and excitement.

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