When you hear the term “marketing,” you might think of catchy slogans, social media posts, television commercials, and bright ads. Yet, one form of marketing that often gets overlooked is what we call “word of mouth” marketing. Despite it falling by the wayside, it’s a type of marketing that you’re all too familiar with because it is just more than a conversation. Read on to know how beneficial eWOM marketing is. 

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That Facebook messenger has 1,3 billion active users each month as well as the tendency of more than 80% open rate allows massive opportunities to market for online sellers in the E-commerce industry such as Shopify. Standing between the edge of using chatbots and the fear of a machine cannot reach the human’s touch, a seller can be in doubt to use chatbots. However, chatbots can be an effective tool for your online business as soon as you understand the burden of repetitive questions from customers.

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Responding to reviews is a way of showing how much you care about the customer experience — as well as being a way to boost a few more local SEO points. All reviews should be acknowledged promptly, but it’s easy to succumb to temptation and respond to a negative review as soon as you see it. Before being impulsive, pay attention to the six core types of reviewers so you can come up with an appropriate, effective response to fit.

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