Facebook Multi Pixels


Apple vs Facebook: What you can do to save your ads?

96% of US users and 88% of global users opt-out of app tracking in iOS 14.5 is totally not good news for Facebook advertisers. There is a fact that deactivating tracking doesn't mean we won't be disturbed by ads, we still see ads as much as before, the only difference is that we will be seeing more non-related ads than before. However, it still raises two main problems: 

  • Conversion Tracking will be under-reported  
  • Ads distribution or ad personalization will be impacted and experience some limitations. 

In this article, you will find out some actions to deal with them, at least at this point.


Benefits and Best Practices for Facebook Dynamic Product Ads

In the previous post, we have discussed Facebook Sequential Retargeting and its advantages, additionally, one of the main ways to retarget people is through Facebook Dynamic Ads (DPA). 

Retargeting Shopping Cart Abandonment with Facebook

The main function of Facebook Pixel is retargeting ads for online shopping since users are more likely to engage with ads from brands they know and trust. However, according to the Baymard Institute, sellers are still losing almost 70% of their potential sales because customers abandon their shopping carts for up to 69% on average. 

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