Before you go on with creating your feed, please ensure you have met all the basic Google requirements:

Verify and claim your website URL

This is to ensure you have the right to submit products from the store to this Google Merchant account. Not sure how to do this? Find the answer in the How-tos section or contact us!

Tell customers about your return and refund policy

  • Make it accessible and easy to find on your site. Make all the requirements, timeframe, policies where the return and refund apply more understandable and upfront.
  • Even if you don't offer returns or refunds, still state your policy explicitly.

Promote only products available for direct purchase

Make sure you're the direct seller, not a middle man (affiliate) so Shoppers can buy directly on the landing page.

Use an official language

Use the same languages across:

  • Your website
  • The product data that you submit
  • The language you select when registering your product data

Collect user information responsibly and securely

  • Ensure information are collected on an SSL-protected page
  • Don't sell your users' contact info
  • Don't use users' personal information or images in ads without their consent
  • Your site's primary purpose shouldn't be to collect users' personal information
  • Don't offer free items or incentives except in certain circumstances:
    • With the purchase of a product
    • As part of a marketing campaign
    • When the primary purpose is not to collect personal information from users

Sign in to your Merchant Center account regularly

At least every 14 months so that your account stays active


No questions yet.

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