TikTok Advertising
Unlock the power of TikTok for your store. Discover expert insights on TikTok ad formats, creative storytelling, and data-driven tactics to reach a massive, engaged audience.
How to Run High-converting TikTok Ads without the Hassle?
Not sure how to run TikTok ad campaigns that actually convert? Discover the smarter way to launch, optimize, and scale your TikTok ads with Omegatheme.
Tristan Do
31 Mar 2025
What is TikTok Smart Campaign? Smart or Manual is Right for You?
While TikTok Smart Campaign offers automation and ease, Manual Campaigns give you more control and flexibility.
Tristan Do
30 Mar 2025
TikTok UTM parameters: Track and Optimize Your TikTok Ads
Master TikTok UTM parameters to track customer journeys, optimize ads, and boost ecommerce success with data-driven insights. Learn best practices here!
Tristan Do
05 Nov 2024
How to Add Products to TikTok Shop From Shopify?
This comprehensive guide will provide you with the necessary steps and tips to ensure your products are listed accurately and attractively, avoiding common pitfalls.
Tristan Do
01 Jul 2024
![Cover image for TikTok Events API – a complete install guide for Shopify stores [2026]](/_next/image?url=https%3A%2F%2Fstrapi.omegatheme.com%2Fuploads%2Flarge_Tik_Tok_event_api_cb00a862d5.jpg&w=3840&q=75)
TikTok Events API – a complete install guide for Shopify stores [2026]
This article explains why not carefully choosing your TikTok pixel installation & event setup option could be a costly decision.
Anita Nguyen
16 Mar 2022
TikTok Instant Page – Everything you need to know in 10 mins
Learn how you can reduce CPA with TikTok Instant Page & multiple TikTok pixels.
Anita Nguyen
14 Mar 2022
TikTok’s going shopping. Merchant beware
Eventually. You can see it's coming. Shopify merchants in the US and UK can now add a shopping tab to their TikTok profiles and link it back to their store.
Tristan Do
05 Oct 2021
Yet another thing to convince you to grab TikTok as an inevitable part of your Marketing mix, now.
So you’ve heard you don’t need an DSLR camera to succeed on TikTok? Also been wowed by some amazing stats and the algorithm? Been binge watching it for quite so
Tristan Do
06 Sept 2021
Bidding Tiktok ads – Game changer in your ads optimization
This article provides you with a basic overview of each method, giving you the knowledge to start your bidding on TikTok Ads.
Tristan Do
19 Aug 2021
Do you even need Tik Tok ads to go viral as a small business?
“Even the most niche can find their tribe on Tiktok”. Tiktok is where people seek the new, the fun, the unexpected.
Tristan Do
16 Aug 2021
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