Facebook Advertising
Explore expert tips and actionable resources on Facebook advertising. From creative inspiration to data-backed scaling strategies, elevate your brand today.
Facebook Event Match Quality – Everything you need to know to score Great
Unless you are looking to waste more Ads Spend on junk audiences, Event Match Quality should earn the right amount of your attention. This article shows youhow
Tristan Do
13 Nov 2022
Why you need Aggregated Event Measurement, now.
Facebook Pixel won't cut it. You need Conversion API and Aggregated Event Measurement in this post IOS 14world.
Tristan Do
30 Aug 2022
Why Facebook might over report or under report your conversion and the best workaround
Facebook over-reporting or under-reporting is all consequences of IOS 14 updates. Check out how to navigate this to fix your adtracking!
Tristan Do
14 Aug 2022
Facebook Conversion API – what you must know
Conversion API is all the rage now. But will it ultimate fix IOS 14 - related ad decreasedperformace?
Tristan Do
01 Aug 2022
Facebook Pixels for Shopify: Dos and don’ts
Facebook Pixel for Shopify installation is easy until it gets hard. When it comes to data quality, only choose the tool that counts
Tristan Do
21 Jul 2022
Facebook Conversion API simplest explanation & how to look for good server-side solution
Get to know what Conversion API really is! Like it or loathe it, it gets a bit technical here and there to confidently pick a Facebook Ads tracking solution
Tristan Do
26 Jun 2022
Facebook Ads Reporting Delay post-IOS 14 and here’s a perfect fix
Facebook delaying reports for 3 days? Check out this game-changing fix.
Anita Nguyen
19 Jun 2022
Facebook Ads attribution tool – The good, the bad, and the unknown (Omega UTM solution)
Here's how you can fix the Facebook attribution report in minutes. Get actionable insights on your ads, sooner and more accurately!
Anita Nguyen
02 Jun 2022
Facebook Reporting delay due to IOS 14.5 release
Since the moment Facebook and Apple competed with each other for privacy enforcement, the tracking tool system has been messed up. Now the Conversion API can support the gap in tracking but not totally is the same as before.
Anita Nguyen
15 Jul 2021
The most common errors with the Conversion API event
Here are the most common Facebook conversion API errors, which you can encounter when using the Conversion API event.
Anita Nguyen
07 Jul 2021
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