Until April 2020, Tiktok has gained 2 billion downloads and rank at number 7 of the largest social media networks in the world along with their ads platform just launched in 2018. It is undeniable to say that TikTok ads will create a great opportunity for marketers to expand their brand and somehow change the digital advertising market, along with Facebook and other ads platforms. According to Apptrace, 2020 This app is available in 141 out of the 195 countries in the world and supports 75 languages. It was downloaded 693 million times in 2019 and 850 million times in 2020. It contributed to the rapid increase in users of this platform.
Typical differences between TikTok ads and Facebook ads
TikTok and Facebook are different in many different ways. Understanding the difference between them will help you utilize your ads.
Just recently emerged, TikTok’s user base is younger than Facebook’s and more important, TikTok is a mobile platform in which marketers will need a very different way to approach and convert their customers. Most audience in Tiktok is Gen Z and Millennials with the high brand awareness. So it is easy to build the impression to
- Data testing
While Facebook uses dynamic creative optimization based on graphical components that are defined manually at the setup of a display campaign and the dynamic information is filled in real-time for each shopper before the creative is served, TikTok uses automated creative optimization instead, its algorithm recognizes the best-performing ad creative, creates multiple ads and lets you restructure your ad campaign accordingly.
While TikTok targets the audience at the country/state level, and in limited countries, Facebook will target customers more specifically (country, region, or city) and worldwide.
- Bidding structure
TikTok sets up manual bids with 4 popular bidding methods while Facebook can use automatic bids
- Ads comments
TikTok allows you to turn off comments on your ads while Facebook can not, so you can direct your customer to your online store quickly instead of replying to the comment on ad post.
- Ads sound
On TikTok, it is required to add sound on your ads, while Facebook does not require you to add sound.
Consider about pros betweenTikTok ads and Facebook ads
Are TikTok ads better than Facebook ads?
TikTok ads will be better than Facebook ads if you are trying to reach younger audiences. Many advertisers used to think that, due to the young demographics, the audiences are unlikely to buy things from there. However, this opinion seems to be not right anymore. These young audiences will become their customers at a certain time as many big brands are using TikTok as a powerful tool.
However, with a small budget, it’s really hard to win on TikTok. It can be easy to start with, but you need to invest your money to find out the most effective option to advertise your products.
If you are a small business with financial constraints, Facebook ads are better than TikTok ads at first. When your business grows older, you can use both, try creative things for your business with TikTok.