What is B2B business? B2B is a familiar industry term used in business and is growing strongly with e-commerce. Today let’s discover the definition of B2B and what marketing trends of B2B business models in 2022.

Bargaining online is not a familiar term for every buyer but by giving a chance that customers can ask for a better price, sellers can raise their customer’s interest and meet the customer’s expectations in a professional way. 

Among one of four factors in marketing mix, which includes price, place, product, and promotion, it is undeniable to say that price is a considerable factor, however, showing the cheapest price is not always good to stay competitive, especially if sellers would like to serve various customer’s classifications. That’s why sellers can think about using request a quote as a main button on their store, to hide prices and allow customers to send a request for pricing. 

Selling on E-Commerce does not only mean a business sells to a customer, however, it is also an ideal place for a merchant to look for B2B buyers, a profitably long-term relationship that attracts any sellers. Request a Quote app has updated a new feature that lets B2B stores empower salesmen to solve customers' quote requests, manage with their messages and finally generate happy customers. 

It’s not always a right approach to leave the product prices showing on your E-commerce store. Your customers might like the transparency, however, price is not the only element to decide. By hiding the price, retailers are getting a bigger gain in sales. Let’s explore the psychology behind in the next part of the article. 

The idea of getting a Request a Quote button is to deliver the most pleasant experience to the customers who have different requests and preferences on specific products of an online store. The customers can place an order without having to check out or get a call with the sales department to negotiate the price before they complete the purchase.