What is B2B business? B2B is a familiar industry term used in business and is growing strongly with e-commerce. Today let’s discover the definition of B2B and what marketing trends of B2B business models in 2022.
Bargaining online is not a familiar term for every buyer but by giving a chance that customers can ask for a better price, sellers can raise their customer’s interest and meet the customer’s expectations in a professional way.
Among one of four factors in marketing mix, which includes price, place, product, and promotion, it is undeniable to say that price is a considerable factor, however, showing the cheapest price is not always good to stay competitive, especially if sellers would like to serve various customer’s classifications. That’s why sellers can think about using request a quote as a main button on their store, to hide prices and allow customers to send a request for pricing.
Selling on E-Commerce does not only mean a business sells to a customer, however, it is also an ideal place for a merchant to look for B2B buyers, a profitably long-term relationship that attracts any sellers. Request a Quote app has updated a new feature that lets B2B stores empower salesmen to solve customers' quote requests, manage with their messages and finally generate happy customers.
It’s not always a right approach to leave the product prices showing on your E-commerce store. Your customers might like the transparency, however, price is not the only element to decide. By hiding the price, retailers are getting a bigger gain in sales. Let’s explore the psychology behind in the next part of the article.
The idea of getting a Request a Quote button is to deliver the most pleasant experience to the customers who have different requests and preferences on specific products of an online store. The customers can place an order without having to check out or get a call with the sales department to negotiate the price before they complete the purchase.
It might be a simple case if the customers are satisfied with your product variants and price then go straight to check out. However, a lot of customers would like to check their preferred features of products before they buy, especially the B2B customers.
1. The product quantity
If the customers buy the product with a big amount, they would prefer you have a competitive price.
2. The type of customer
To provide a better customer service, you can offer a better price for repeat customers to keep your long-term relationship with them, or a competitive price with a new customer to attract them.
3. The product customization
Some of your products might allow the customers to customize based on their preference to make this unique or your product depends on the raw materials.
4. Upon-order product
If your products are not ready-made, you could not set the standard price for them.
5. Product added cost
When the price of a product can be affected by the shipping cost and customers would like to know delivery or shipping information.
6. Selling through landing page
Impress your customers for products with an open price
7. Selling through Fanpage
Giving the customers an option to request a quote for one or many products without having to sending a message and ask price for each product
8. Selling on online website
Let customers know that the price shown can be bargained or negotiated, keep the products in the cart at more time.
9. Pre-order products
You would like to start pre-ordering for your product or to collect emails of interested customers
10. Wholesale sales increase
Wholesalers who would like to buy a big number of items on each order can be attracted if you give them a tool to negotiate with your store easily which will create more chances to increase sales and revenue.
Getting an add to quote button on your store is able to streamline all of the above scenarios. If the merchants are selling products on Shopify, the clients just simply need to click to add the product to the quote basket and fill in their information and request which will be sent directly to the sellers via email.
In addition, with the support of an app, you can be able to hide the price or add a cart button on your product page/collection page or both. The buyer can view their quote in their email and if they accept the deal, they can complete the order and check out.
On free themes from Shopify, you can replace the add to cart button with a contact link.
Click here to see how to do this
However, if you need a tool without having to know any coding, Shopify app store provides you a bunch of options for Request a quote app.
Get a plugin and install it on your store to check how it works now.
Click here to visit Shopify store and install Request a Quote plugin
Request a quote is not just a button on your Shopify store, also not only for customers to send requests and receive quotations back. It is a powerful tool for sellers to work effectively, reduce the costs and provide a better customer service.