With school start times varying from late August to early September, back-to-school promotions don’t begin on a particular date. Sales often begin anywhere from mid to late July, continue through August, and end in mid-September.
Big brands like Amazon or Nike start their back-to-school campaigns early. Actually, it’s never too early to plan for a season that comes around once a year. Depending on your supply chain, business processes, and capacity, it’s good practice to prepare for the back-to-school season a few months in anticipation or just run a . Here are some highlighted marketing ideas for this year's BTS season (the first BTS season after 2 years of Covid).

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