The IOS 14 and Apple's App Tracking Transparency have been around for more than 2 years.

But marketers are still grappling with it.

There is no doubt about how horrible data absence is for your business. But did you know there is even a worse mix?

Absence + delay + changes to attribution = recipe for disaster.

If these seem new to you, read on to find out the effects and what you can do about them. Because you can't afford to wait any longer.

 

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How could my Facebook Ads Manager report be this bad? If you're scratching your heads about this every day, then read on!

Juggling Shopify Analytics and Google Analytics to tell which ads got the sale? Stay here, you're the perfect audience for this article.

Let’s dive right into the most burning questions in your head:

 

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Since the moment Facebook and Apple competed with each other for privacy enforcement, the tracking tool system has been messed up. Now the Conversion API can support the gap in tracking but not totally is the same as before. Recently, Facebook has updated a lot of documents related to the data reporting section.

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As Facebook and Apple are combating the user's privacy war, all tracking events related to Pixel have been messed up. Some of the event data is probably missing and blocked from IOS devices, which counts  26.46% of all mobile devices and 42.24% of all operating systems (1). That is a huge gap in the data analysis if advertisers want to run marketing campaigns and optimize later. So Facebook has developed the Conversion API for tracking conversion more precisely on Apple devices. It enables the servers side of your websites/e-commerce stores to send the data for tracking.

From time to time, advertisers will see some errors related to CAPI events reported under the Diagnostics tab of your pixels. Sometimes these errors are false positives or can be ignored. Here are the most common errors, which you can encounter when using the Conversion API event.

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Unless you’ve been living on a rock, you probably heard of the feud. With the new update, Apple stood its ground, demanding apps to “ask permission first” before tracking users. Facebook shook its head, saying “personalized ads and user privacy can coexist''. At the heart of all this, advertisers have divided opinions, too. Some believe this IOS 14.5 update will kill Facebook ads. Others say don’t freak out, with the Facebook conversion API. What’s really going on?

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Nowadays, every visitors' action can be tracked easily on your website by Facebook pixels. This is called conversion tracking. Because all the data from these pixels is collected and calculated following the customer purchase journey. Surprisingly, you can see the effectiveness of ads within a day. It is more updated than traditional ad campaigns.
But how can these “little” pixels track so precisely? It has some magic behind this mechanism.

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