So here is the TLDR version if you have to go: Tiktok is a new kid in town that quickly rises to stardom. Recently hit 3B downloads, making it the 5th non-game, non-Facebook app to cross the threshold. Spans over 200 countries. Audiences who're twice the age of the so-called target demographic (the kids and teens) are also jumping on the bandwagon. Think 40-year-old + men and women. Marketers are rushing to profit from it. There is a pretty eerie reason behind why Tiktok is so addictive, and why anyone (including SMEs) can gain huge traction there. Without a deep wallet. It’s inescapable now, so read on if you don’t wanna miss the deal, before the market is saturated!

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TikTok ads start at $10 per CPM. It seems to be pretty high compared with other platforms. Reports from AdAge in late 2019 point that advertisers on TikTok can spend between $50,000 to $120,000 depending on the ad format and ads objectives delivered to customers.

There are two main factors that impact the cost of your TikTok ads from the beginning of the advertising journey. So be careful to make your decision on ads optimization.

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tiktok-ads-versus-facebook-ads

The recent launch of TikTok and its impressive increase has exploded the Internet market. Then, when the TikTok ads platform appears, it raises a question: are TikTok ads better than Facebook ads? Or are TikTok ads a worthy competitor to Facebook Ads? Let’s go through a comparison between the two and give yourself an answer. 

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Complete-guide-to-create-events-and-measure-the-conversion-of-TikTok-Pixel

Tiktok has updated its pixel to the newest version 2.0 to optimize uses and help merchants to track the most common events. After having a pixel installed on your website, it is crucial for pixel to start learning by creating events and defining the tracking rules. The more your pixel can learn, the better results you can get to optimize your ads afterwards. 

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How-to-set-up-TikTok-Pixel-in-Shopify

Tiktok Pixel acts as a site event management tool that can help sellers measure the effectiveness of the ad campaigns by tracking users' actions on websites. If you have a Shopify website and would like to create an ad campaign on Tiktok, you need to have a TikTok pixel, install it in your Shopify store to track events, conversions and optimize your ads. In this blog, you can check step by step how to do it. 

Tags: TikTok Pixel   

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