Retargeting in general is so useful because returning visitors show a greater interest in your product or offer, and they have much higher odds of both clicking and converting after the first visit. Those odds even increase the more often your target customer sees the ad. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. Below are some strategies that we cover to get you to try out which one suits the best for your business.

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