So you’ve heard you don’t need a DSLR camera to succeed on TikTok? Also been wowed by some amazing stats and the algorithm? Been binge-watching it for quite some time? But still, not motivated enough to try it out for your small business? Then this post is for you.
“Even the most niche can find their tribe on Tiktok”. Tiktok is where people seek the new, the fun, the unexpected. At least 46% of the audience said so. Characterized by their open-minded nature, the community is already showing lots of love for small biz. #SmallBusinessLove hashtag alone has 160 M views. The broader #Smallbusiness got a whopping 34B views. Then you have a magic algorithm that promises to find an audience pool for your content. All sounds like a sweet deal. Do you even need Tik Tok ads after all?
Asians said that: Master yourself, master the enemy. Today in the new era of e-commerce is no exception, especially for businesses. To maximize sales, they realized they needed to understand their customers more than ever. Like Facebook, TikTok has developed pixels and APIs to help businesses better understand user behavior. So which one is suitable for your business? Let’s read the article below to better understand the benefits of each and what we must consider.
So here is the TLDR version if you have to go: Tiktok is a new kid in town that quickly rises to stardom. Recently hit 3B downloads, making it the 5th non-game, non-Facebook app to cross the threshold. Spans over 200 countries. Audiences who're twice the age of the so-called target demographic (the kids and teens) are also jumping on the bandwagon. Think 40-year-old + men and women. Marketers are rushing to profit from it. There is a pretty eerie reason behind why Tiktok is so addictive, and why anyone (including SMEs) can gain huge traction there. Without a deep wallet. It’s inescapable now, so read on if you don’t wanna miss the deal, before the market is saturated!
TikTok ads start at $10 per CPM. It seems to be pretty high compared with other platforms. Reports from AdAge in late 2019 point that advertisers on TikTok can spend between $50,000 to $120,000 depending on the ad format and ads objectives delivered to customers. There are two main factors that impact the cost of your TikTok ads from the beginning of the advertising journey. So be careful to make your decision on ads optimization.