Assigning keywords or phrases to products when tagging themes are easier and more convenient to search and find within your eCommerce page’s site search. Traffic from on-site search has the highest rate of conversion for eCommerce product pages with 10.74% of these visits resulting in sales. This is extremely higher than brand-specific search engine queries, the traffic source with the next highest conversion rate at 6.31% and the average overall eCommerce conversion rate of 3.8%. 

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What-Product-Tags-Have-To-Do-With-Your-Shopify’s-SEO

The truth is, product tags alone don’t really affect SEO because they are simply meant for organizing products on your store, and some Shopify themes don’t show on the page which makes them invisible to customers and Google. However, it would impact SEO if you use tags on your product page or link to your tagged catalogs/collections.

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