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Assigning keywords or phrases to products when tagging themes are easier and more convenient to search and find within your eCommerce page’s site search. Traffic from on-site search has the highest rate of conversion for eCommerce product pages with 10.74% of these visits resulting in sales. This is extremely higher than brand-specific search engine queries, the traffic source with the next highest conversion rate at 6.31% and the average overall eCommerce conversion rate of 3.8%.